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The World is Watching: Social Media for HR

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How to use social networking to find and hire quality employees. Presented at the 2010 Employer of Choice Forum.

How to use social networking to find and hire quality employees. Presented at the 2010 Employer of Choice Forum.

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  • Melonie"Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.

The World is Watching: Social Media  for HR The World is Watching: Social Media for HR Presentation Transcript

  • the world is watching
    Melonie Gallegos
    Social Media Director
  • Agenda
    Myths of social media
    How do employees find you?
    How can you find them?
    Take aways
    Question + answer
  • Web 3.0
    “the semantic web”
    Totally Integrated
    Always Plugged In
    Personalization
    Now
  • The social media revolution: Fad?
    ©2010 Geary Interactive | proprietary| 4
  • Social Media Myths
    Who uses it?
    How many people use social media in the U.S.?
  • Social Media Myths
    Over 51.6% of U.S. internet users are on social networks, that’s
    109.2 million people
    (eMarketer April 2010)
  • It’s for young people
    Social Media Myths
    ©2010 Geary Interactive | proprietary and confidential | 7
  • Social Media Myths
    It’s for young people
    52% of Social Network Users are Adults
    Baby Boomers are Big on Facebook
    • Fastest growing segment in adoption of social media networking (4% to 30% Aug ‘06 to Jan ‘10)
    • Facebook 100% growth 2008-2009
    Teens Don’t Tweet
    • Some do
    • They prefer privacy and texting
    • Majority 18-34yrs, make over $60k yr
    • Used heavily for professional “expert” networking
    ©2010 Geary Interactive | proprietary and confidential | 8
  • It can be ignored
    Myths of social media
    ©2010 Geary Interactive | proprietary and confidential | 9
  • It can be ignored
    Myths of social media
    Whether or not a brand decides participate, they are out there talking.
    ©2010 Geary Interactive | proprietary and confidential | 10
  • It’s just for marketers
    Myths of social media
    ©2010 Geary Interactive | proprietary and confidential | 11
  • It’s just for marketers
    Myths of social media
    It’s also for:
    HR
    Customer Service
    Professional Networking in all areas
    ©2010 Geary Interactive | proprietary and confidential | 12
  • Name the #2 search engine
  • YouTube is the #2 search engine in the world (only Google itself gets more searches!)
    ---Comscore
    • Google it
    • Facebook
    • Ask Twitter
    • LinkedIn
    • 3rd party employment sites
    How do employees find you?
  • How can you find them?
    Network Within Your Employee’s Networks
    1 Job Post
    + Incentive $$
    =2,000 people
    260 friends
    1600 followers
    218 connections
  • How can you find them?
    LinkedIn
    • Groups
    • Ads
    • Jobs Section
    • Outreach and networking
  • How can you find them?
    Facebook
    • HR Page or Tab
    • Ads
    • Add “Like” buttons to your job posts
  • How can you find them?
    • Create your HR brand
    • Manage your brand
    • Corporate social networking guidelines
  • HR brand examples
  • HR brand examples
  • HR examples
  • How can you find them?
    Advertise Socially
    • Social network advertisements, who’s your demographic?
    • LinkedIn: professionals
    • Mashable: marketing and tech
    • Facebook: everyone
    • MySpace: entertainment and music
    • Forums
    • Job tweets
    • Ask your publication if they will feature you on their Facebook or Twitter
  • Publication Facebook & Job Tweets
    • Posts to Twitter and Facebook
    • Website analytics tracks conversions to submitting resumes. Where are they coming from? – tag the URL
    • Clicks on job links – shorten URL with services like bit.ly
    • Brand Monitoring
    • Use Buzz Monitoring tools like Radian6, Overtone, Meltwater Buzz to monitor discussions and reach
    Measure it like a marketer
  • Integrate social media to job posts on your website
    Make it sharable! Add sharing buttons to all job post pages on your website – try addthis.com or sharethis.com
    Make it easy to stay in touch. RSS feeds and subscribe options.
    • Google them – people who manage their personal brand will manage yours well too
    • Facebook and Twitter – the personality behind the resume. Is this a good cultural fit?
    • LinkedIn – references live digitally
    • Look for this on resumes –
    • LinkedIn, blog, Twitter, etc in contact information
    • Check for “experts” on Twitter and blogs
    Spotting quality employees
  • Internal collaboration
    • Use private tools
    • Intranets, first 2.0 tools for companies to use
    • Communication - Yammer, an internal Twitter
    • Next generation tools - Brainpark
  • Internal collaboration
    is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on?
  • Internal collaboration
    Collaboration Journey
    is a smart cloud platform that helps employees socialize their work with colleagues to increase collaboration and efficiency.
    Topics/Tags
  • Don’t be creepy. Think about context.
    Don’t be afraid.
    Don’t expect everyone to participate. Ask, but don’t demand.
    3 things to avoid
  • Be a networker (a social networker).
    Create spaces and opportunities for discussion and job inquiries.
    Utilize current employees social networks.
    3 things you should do
  • www.gearyi.com
    @interactivem
    @gearyi
    /gearyi
    /in/meloniegallegos
    /company/geary-interactive