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Social Media For Employment

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Owning your personal brand, company trends in social media, leveraging social networks for employment.

Owning your personal brand, company trends in social media, leveraging social networks for employment.

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  • 1. Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009
    Follow us 
  • 2. My Stats
    Social Media Specialist, Geary Interactive in San Diego
    Clients: WD40, Bumble Bee Tuna, Science Diet/Hills Pet
    10+ years in digital marketing
    4 yrs with digital agencies
    6 yrs marketing mgmt/biz dev
    NorCal girl
    Degree in Marketing and Communications CSUS
    Business Blog: www.InteractiveMarketingCafe.com
    Twitter: @InteractiveM
    Hashtag for this event: #gearyi
  • 3. Social media: a couple definitions
    Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.
    ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.
    groundswell: winning in a world transformed by social technologies
  • 4. 200 million active users as of April 09
    Age 30s, 40s, 50s fastest growing segments
    130 million members (May 09)
    30 million members (May 09)
    40 million members (May 09)
    40 million members (09)
    84.8 million viewers watched 4.3 billion videos (50.4 videos per viewer) (Mar 08)
    Top social networks & penetration
    44% of U.S. internet users are on social networks, that’s over 88M people
    Adults quadrupled in past 4 yrs, 18-24yrs 75%, Tweens almost 100%
  • 5. Facebook vs. MySpace
    *Major segments index high and/or are high majority in Quantcast. College/no college indexes high. Age data according to Hitwise. Page views and growth rate according to compete.com Apr 2009.
    Sources: -Facebook Growing Amongst Older, Wealthier Americans, 2/11/09, insidefacebook.com, -Quantcast April 2009, -Social Networking: Will Facebook Overtake MySpace In The U.S. In 2009?, 1/13/09 TechCrunch, -Murdoch Jabs At Facebook's Fast-Growing Audience 05/08/09, MediaPost Publications
  • 6. What’s your social media personality?
    Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead
  • 7. Levels of participation
  • 8. Social media at work
    “We’ve found that it’s a great way to form more personal connections with both employees and customers.”
    -Zappos CEO Tony Hsieh
    Most activity occurs during the weekday during working hours
    22% of people Tweet for work related reasons and 9% for research
    More companies monitor employee social media regardless of location (work, home)
    Forward companies discovering the benefit of employees as a social media audience
  • 9. Why companies use social media
    Marketing
    PR
    Customer support
    Building brand buzz
    Employee collaboration and team building
    56% of people feel a stronger connection with brands who interact with them in social media
    Source: eMarketer 9/08
  • 10. Social media corporate policy
    Why?
    Transparency on employee privacy rights
    Awareness on company policies and ethics in the Social Web
    Expectations on company confidentiality
    Establish response process
    Who it affects
    Employees
    Partners and vendors
    C-Level
    Marketing & PR
    Customer service
    Photo credits: Flickr artist DanBrady
  • 11. High risk areas
    Why?
    Public vs. private
    Opinions may be seen publicly
    Pictures and video
  • 12. The dirty pizzaemployee faux paus
    In February Domino’s Pizza employees caught posting an online video of a coworker:
    Putting cheese up his nose
    Sneezing on food
    Passing gas on salami
    …grossing out millions of people and causing a public relations headache for the international franchise.
    They were arrested and charged
    with food tampering.
    Viewed over 1MM times!
  • 13. Facebook Fired
    8% of US Companies Have Sacked
    Social Media Miscreants
    A Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his job
    A teenager was fired from her job after calling it boring on Facebook.
    Employee fired on Facebook for calling her boss a “Wanker”
  • 14. Best practices to keep out of trouble
    Be authentic, be yourself
    Cocktail party consciousness, the martini or wine drinker
    Be thoughtful about what you put in writing
    Put party pictures in private groups
    Never assume anything is private even behind the wall of privacy settings
    Be aware of who you allow into your networks (friending your boss on Facebook)
    Be diplomatic in engaging with others (comments, discussions etc)
    Beer person?…that’s ok, just be ready to
    accept the consequences.
  • 15. Perception is realityPC World It Takes a Village Idiot: The Jerks of Online Forums
    Self promoter: This bore meanders across the Web, leaving thinly disguised comments designed topimp his own project.
    Mr. Credentials: "As someone who has managed Windows-based systems for 15 years,“ Then launches into a 500-word essay designed to show just how well-versed he is on the subject at hand overwhelming all resistance with the sheer force and volume of his hot air.
  • 16. Using Social for the job hunt
    High impact platforms for marketing your professional
    brand:
    LinkedIn
    Plaxo
    Twitter
    Objectives:
    Your brand name via profiles
    Your network
    Thought leadership and expertise
    References and referrals
  • 17. Tips
    Credibility through size and integrity of network
    Thought leadership using Status, Groups and Answers, SlideShare
    Building references through recommendations and using it on your resume
  • 18. Tips
    Social Networking address book similar to LinkedIn
    Pulse - New feature to syndicate and share content streams
  • 19. Tips
    Networking tool in your industry based on subject matter
    Networking conferences and events “TweetUps” “live blogging”
    Thought leadership through topical content
    Shared intelligence (Links)
    Collaborative thinking
    Professional advice
    Blog syndication
  • 20. Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkward
    Photo credit: _pixelmaniac_
  • 21. Own it!Your nameisyourbrand
  • 22. The answer = vanity search SEO
    What do people see when they Google “Your Name”?
    Pictures other people posted of your bachelorette party?
    Public information is now online. Bought a home? DUI, lawsuit, divorce?
  • 23. Strategies for owning it
    Determine your keyword your name, nick name, short name, married name, which do you need to own?
    Buy your domain and a build simple website or blog
    Create social media profiles using your keyword name
    Blog positioning your credibility, personality or expertise/thought leadership
    Twitter
    Comments, ratings, review (using your keyword name, no alias)
  • 24. Monitor your brand, your name
    Set up Google alerts
    Monitor Twitter mentions
  • 25. Integrating socialto your resume
    Include in your contact info:
    You.com website url
    Blog url
    LinkedIn url
    Attach a copy LinkedIn of your recommendations
    Any other social profiles used for business (Twitter)
    And be prepared to be Googled…
  • 26. QnA
    Tweet questions
    @interactivem
    Get the presentation on SlideShare
    http://www.slideshare.net/gearyinteractive

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