Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009 Follow us
My Stats Social Media Specialist, Geary Interactive in San Diego Clients: WD40, Bumble Bee Tuna, Science Diet/Hills Pet 10+ years in digital marketing 4 yrs with digital agencies 6 yrs marketing mgmt/biz dev NorCal girl Degree in Marketing and Communications CSUS Business Blog: www.InteractiveMarketingCafe.com Twitter: @InteractiveM Hashtag for this event: #gearyi
Social media: a couple definitions Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings. ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions. groundswell: winning in a world transformed by social technologies
200 million active users as of April 09 Age 30s, 40s, 50s fastest growing segments 130 million members (May 09) 30 million members (May 09) 40 million members (May 09) 40 million members (09) 84.8 million viewers watched 4.3 billion videos (50.4 videos per viewer) (Mar 08) Top social networks & penetration 44% of U.S. internet users are on social networks, that’s over 88M people Adults quadrupled in past 4 yrs, 18-24yrs 75%, Tweens almost 100%
Facebook vs. MySpace *Major segments index high and/or are high majority in Quantcast. College/no college indexes high. Age data according to Hitwise. Page views and growth rate according to compete.com Apr 2009. Sources: -Facebook Growing Amongst Older, Wealthier Americans, 2/11/09, insidefacebook.com, -Quantcast April 2009, -Social Networking: Will Facebook Overtake MySpace In The U.S. In 2009?, 1/13/09 TechCrunch, -Murdoch Jabs At Facebook's Fast-Growing Audience 05/08/09, MediaPost Publications
What’s your social media personality? Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead
Social media at work “We’ve found that it’s a great way to form more personal connections with both employees and customers.” -Zappos CEO Tony Hsieh Most activity occurs during the weekday during working hours 22% of people Tweet for work related reasons and 9% for research More companies monitor employee social media regardless of location (work, home) Forward companies discovering the benefit of employees as a social media audience
Why companies use social media Marketing PR Customer support Building brand buzz Employee collaboration and team building 56% of people feel a stronger connection with brands who interact with them in social media Source: eMarketer 9/08
Social media corporate policy Why? Transparency on employee privacy rights Awareness on company policies and ethics in the Social Web Expectations on company confidentiality Establish response process Who it affects Employees Partners and vendors C-Level Marketing & PR Customer service Photo credits: Flickr artist DanBrady
High risk areas Why? Public vs. private Opinions may be seen publicly Pictures and video
The dirty pizzaemployee faux paus In February Domino’s Pizza employees caught posting an online video of a coworker: Putting cheese up his nose Sneezing on food Passing gas on salami …grossing out millions of people and causing a public relations headache for the international franchise. They were arrested and charged with food tampering. Viewed over 1MM times!
Facebook Fired 8% of US Companies Have Sacked Social Media Miscreants A Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his job A teenager was fired from her job after calling it boring on Facebook. Employee fired on Facebook for calling her boss a “Wanker”
Best practices to keep out of trouble Be authentic, be yourself Cocktail party consciousness, the martini or wine drinker Be thoughtful about what you put in writing Put party pictures in private groups Never assume anything is private even behind the wall of privacy settings Be aware of who you allow into your networks (friending your boss on Facebook) Be diplomatic in engaging with others (comments, discussions etc) Beer person?…that’s ok, just be ready to accept the consequences.
Perception is realityPC World It Takes a Village Idiot: The Jerks of Online Forums Self promoter: This bore meanders across the Web, leaving thinly disguised comments designed topimp his own project. Mr. Credentials: "As someone who has managed Windows-based systems for 15 years,“ Then launches into a 500-word essay designed to show just how well-versed he is on the subject at hand overwhelming all resistance with the sheer force and volume of his hot air.
Using Social for the job hunt High impact platforms for marketing your professional brand: LinkedIn Plaxo Twitter Objectives: Your brand name via profiles Your network Thought leadership and expertise References and referrals
Tips Credibility through size and integrity of network Thought leadership using Status, Groups and Answers, SlideShare Building references through recommendations and using it on your resume
Tips Social Networking address book similar to LinkedIn Pulse - New feature to syndicate and share content streams
Tips Networking tool in your industry based on subject matter Networking conferences and events “TweetUps” “live blogging” Thought leadership through topical content Shared intelligence (Links) Collaborative thinking Professional advice Blog syndication
Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkward Photo credit: _pixelmaniac_
The answer = vanity search SEO What do people see when they Google “Your Name”? Pictures other people posted of your bachelorette party? Public information is now online. Bought a home? DUI, lawsuit, divorce?
Strategies for owning it Determine your keyword your name, nick name, short name, married name, which do you need to own? Buy your domain and a build simple website or blog Create social media profiles using your keyword name Blog positioning your credibility, personality or expertise/thought leadership Twitter Comments, ratings, review (using your keyword name, no alias)
Monitor your brand, your name Set up Google alerts Monitor Twitter mentions
Integrating socialto your resume Include in your contact info: You.com website url Blog url LinkedIn url Attach a copy LinkedIn of your recommendations Any other social profiles used for business (Twitter) And be prepared to be Googled…
QnA Tweet questions @interactivem Get the presentation on SlideShare http://www.slideshare.net/gearyinteractive