Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009Follow us 

My StatsSocial Media Specialist, Geary Interactive in San DiegoClients: WD40, Bumble Bee Tuna, Science Diet/Hills Pet10+ years in digital marketing4 yrs with digital agencies6 yrs marketing mgmt/biz devNorCal girlDegree in Marketing and Communications CSUSBusiness Blog: www.InteractiveMarketingCafe.comTwitter: @InteractiveMHashtag for this event: #gearyi

Social media: a couple definitionsSocial media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings....a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.groundswell: winning in a world transformed by social technologies

200 million active users as of April 09Age 30s, 40s, 50s fastest growing segments130 million members (May 09)30 million members (May 09)40 million members (May 09)40 million members (09)84.8 million viewers watched 4.3 billion videos (50.4 videos per viewer) (Mar 08)Top social networks & penetration44% of U.S. internet users are on social networks, that’s over 88M peopleAdults quadrupled in past 4 yrs, 18-24yrs 75%, Tweens almost 100%

Facebook vs. MySpace*Major segments index high and/or are high majority in Quantcast. College/no college indexes high. Age data according to Hitwise. Page views and growth rate according to compete.com Apr 2009.Sources: -Facebook Growing Amongst Older, Wealthier Americans, 2/11/09, insidefacebook.com, -Quantcast April 2009, -Social Networking: Will Facebook Overtake MySpace In The U.S. In 2009?, 1/13/09 TechCrunch, -Murdoch Jabs At Facebook's Fast-Growing Audience 05/08/09, MediaPost Publications

What’s your social media personality?Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead

Levels of participation

Social media at work“We’ve found that it’s a great way to form more personal connections with both employees and customers.”-Zappos CEO Tony HsiehMost activity occurs during the weekday during working hours22% of people Tweet for work related reasons and 9% for researchMore companies monitor employee social media regardless of location (work, home)Forward companies discovering the benefit of employees as a social media audience

Why companies use social mediaMarketingPRCustomer supportBuilding brand buzzEmployee collaboration and team building56% of people feel a stronger connection with brands who interact with them in social mediaSource: eMarketer 9/08

Social media corporate policyWhy?Transparency on employee privacy rightsAwareness on company policies and ethics in the Social WebExpectations on company confidentialityEstablish response processWho it affectsEmployeesPartners and vendorsC-LevelMarketing & PRCustomer servicePhoto credits: Flickr artist DanBrady

High risk areasWhy?Public vs. privateOpinions may be seen publiclyPictures and video

The dirty pizzaemployee faux pausIn February Domino’s Pizza employees caught posting an online video of a coworker:Putting cheese up his nose Sneezing on foodPassing gas on salami…grossing out millions of people and causing a public relations headache for the international franchise.They were arrested and charged with food tampering.Viewed over 1MM times!

Facebook Fired8% of US Companies Have Sacked Social Media MiscreantsA Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his jobA teenager was fired from her job after calling it boring on Facebook. Employee fired on Facebook for calling her boss a “Wanker”

Best practices to keep out of trouble Be authentic, be yourselfCocktail party consciousness, the martini or wine drinkerBe thoughtful about what you put in writingPut party pictures in private groupsNever assume anything is private even behind the wall of privacy settingsBe aware of who you allow into your networks (friending your boss on Facebook)Be diplomatic in engaging with others (comments, discussions etc)Beer person?…that’s ok, just be ready to accept the consequences.

Perception is realityPC World It Takes a Village Idiot: The Jerks of Online Forums Self promoter: This bore meanders across the Web, leaving thinly disguised comments designed topimp his own project. Mr. Credentials: "As someone who has managed Windows-based systems for 15 years,“ Then launches into a 500-word essay designed to show just how well-versed he is on the subject at hand overwhelming all resistance with the sheer force and volume of his hot air.

Using Social for the job huntHigh impact platforms for marketing your professional brand:LinkedInPlaxo TwitterObjectives:Your brand name via profilesYour networkThought leadership and expertiseReferences and referrals

TipsCredibility through size and integrity of networkThought leadership using Status, Groups and Answers, SlideShareBuilding references through recommendations and using it on your resume

TipsSocial Networking address book similar to LinkedInPulse - New feature to syndicate and share content streams

TipsNetworking tool in your industry based on subject matterNetworking conferences and events “TweetUps” “live blogging”Thought leadership through topical contentShared intelligence (Links)Collaborative thinkingProfessional adviceBlog syndication

Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkwardPhoto credit: _pixelmaniac_

Own it!Your nameisyourbrand

The answer = vanity search SEOWhat do people see when they Google “Your Name”?Pictures other people posted of your bachelorette party?Public information is now online. Bought a home? DUI, lawsuit, divorce?

Strategies for owning itDetermine your keyword your name, nick name, short name, married name, which do you need to own?Buy your domain and a build simple website or blogCreate social media profiles using your keyword nameBlog positioning your credibility, personality or expertise/thought leadershipTwitterComments, ratings, review (using your keyword name, no alias)

Monitor your brand, your nameSet up Google alertsMonitor Twitter mentions

Integrating socialto your resumeInclude in your contact info:You.com website urlBlog urlLinkedIn urlAttach a copy LinkedIn of your recommendationsAny other social profiles used for business (Twitter)And be prepared to be Googled…

QnATweet questions @interactivemGet the presentation on SlideSharehttp://www.slideshare.net/gearyinteractive