Social Media For Employment


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Owning your personal brand, company trends in social media, leveraging social networks for employment.

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Social Media For Employment

  1. Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009<br />Follow us <br />
  2. My Stats<br />Social Media Specialist, Geary Interactive in San Diego<br />Clients: WD40, Bumble Bee Tuna, Science Diet/Hills Pet<br />10+ years in digital marketing<br />4 yrs with digital agencies<br />6 yrs marketing mgmt/biz dev<br />NorCal girl<br />Degree in Marketing and Communications CSUS<br />Business Blog:<br />Twitter: @InteractiveM<br />Hashtag for this event: #gearyi<br />
  3. Social media: a couple definitions<br />Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities, as people share their stories, and understandings.<br />...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.<br />groundswell: winning in a world transformed by social technologies<br />
  4. 200 million active users as of April 09<br />Age 30s, 40s, 50s fastest growing segments<br />130 million members (May 09)<br />30 million members (May 09)<br />40 million members (May 09)<br />40 million members (09)<br />84.8 million viewers watched 4.3 billion videos (50.4 videos per viewer) (Mar 08)<br />Top social networks & penetration<br />44% of U.S. internet users are on social networks, that’s over 88M people<br />Adults quadrupled in past 4 yrs, 18-24yrs 75%, Tweens almost 100%<br />
  5. Facebook vs. MySpace<br />*Major segments index high and/or are high majority in Quantcast. College/no college indexes high. Age data according to Hitwise. Page views and growth rate according to Apr 2009.<br />Sources: -Facebook Growing Amongst Older, Wealthier Americans, 2/11/09,, -Quantcast April 2009, -Social Networking: Will Facebook Overtake MySpace In The U.S. In 2009?, 1/13/09 TechCrunch, -Murdoch Jabs At Facebook&apos;s Fast-Growing Audience 05/08/09, MediaPost Publications <br />
  6. What’s your social media personality?<br />Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead<br />
  7. Levels of participation<br />
  8. Social media at work<br />“We’ve found that it’s a great way to form more personal connections with both employees and customers.”<br />-Zappos CEO Tony Hsieh<br />Most activity occurs during the weekday during working hours<br />22% of people Tweet for work related reasons and 9% for research<br />More companies monitor employee social media regardless of location (work, home)<br />Forward companies discovering the benefit of employees as a social media audience<br />
  9. Why companies use social media<br />Marketing<br />PR<br />Customer support<br />Building brand buzz<br />Employee collaboration and team building<br />56% of people feel a stronger connection with brands who interact with them in social media<br />Source: eMarketer 9/08<br />
  10. Social media corporate policy<br />Why?<br />Transparency on employee privacy rights<br />Awareness on company policies and ethics in the Social Web<br />Expectations on company confidentiality<br />Establish response process<br />Who it affects<br />Employees<br />Partners and vendors<br />C-Level<br />Marketing & PR<br />Customer service<br />Photo credits: Flickr artist DanBrady<br />
  11. High risk areas<br />Why?<br />Public vs. private<br />Opinions may be seen publicly<br />Pictures and video<br />
  12. The dirty pizzaemployee faux paus<br />In February Domino’s Pizza employees caught posting an online video of a coworker:<br />Putting cheese up his nose <br />Sneezing on food<br />Passing gas on salami<br />…grossing out millions of people and causing a public relations headache for the international franchise.<br />They were arrested and charged <br />with food tampering.<br />Viewed over 1MM times!<br />
  13. Facebook Fired<br />8% of US Companies Have Sacked <br />Social Media Miscreants<br />A Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his job<br />A teenager was fired from her job after calling it boring on Facebook. <br />Employee fired on Facebook for calling her boss a “Wanker”<br />
  14. Best practices to keep out of trouble<br /> Be authentic, be yourself<br />Cocktail party consciousness, the martini or wine drinker<br />Be thoughtful about what you put in writing<br />Put party pictures in private groups<br />Never assume anything is private even behind the wall of privacy settings<br />Be aware of who you allow into your networks (friending your boss on Facebook)<br />Be diplomatic in engaging with others (comments, discussions etc)<br />Beer person?…that’s ok, just be ready to <br />accept the consequences.<br />
  15. Perception is realityPC World It Takes a Village Idiot: The Jerks of Online Forums<br /> Self promoter: This bore meanders across the Web, leaving thinly disguised comments designed topimp his own project.<br /> Mr. Credentials: &quot;As someone who has managed Windows-based systems for 15 years,“ Then launches into a 500-word essay designed to show just how well-versed he is on the subject at hand overwhelming all resistance with the sheer force and volume of his hot air.<br />
  16. Using Social for the job hunt<br />High impact platforms for marketing your professional <br />brand:<br />LinkedIn<br />Plaxo <br />Twitter<br />Objectives:<br />Your brand name via profiles<br />Your network<br />Thought leadership and expertise<br />References and referrals<br />
  17. Tips<br />Credibility through size and integrity of network<br />Thought leadership using Status, Groups and Answers, SlideShare<br />Building references through recommendations and using it on your resume<br />
  18. Tips<br />Social Networking address book similar to LinkedIn<br />Pulse - New feature to syndicate and share content streams<br />
  19. Tips<br />Networking tool in your industry based on subject matter<br />Networking conferences and events “TweetUps” “live blogging”<br />Thought leadership through topical content<br />Shared intelligence (Links)<br />Collaborative thinking<br />Professional advice<br />Blog syndication<br />
  20. Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkward<br />Photo credit: _pixelmaniac_<br />
  21. Own it!Your nameisyourbrand<br />
  22. The answer = vanity search SEO<br />What do people see when they Google “Your Name”?<br />Pictures other people posted of your bachelorette party?<br />Public information is now online. Bought a home? DUI, lawsuit, divorce?<br />
  23. Strategies for owning it<br />Determine your keyword your name, nick name, short name, married name, which do you need to own?<br />Buy your domain and a build simple website or blog<br />Create social media profiles using your keyword name<br />Blog positioning your credibility, personality or expertise/thought leadership<br />Twitter<br />Comments, ratings, review (using your keyword name, no alias)<br />
  24. Monitor your brand, your name<br />Set up Google alerts<br />Monitor Twitter mentions<br />
  25. Integrating socialto your resume<br />Include in your contact info:<br /> website url<br />Blog url<br />LinkedIn url<br />Attach a copy LinkedIn of your recommendations<br />Any other social profiles used for business (Twitter)<br />And be prepared to be Googled…<br />
  26. QnA<br />Tweet questions <br />@interactivem<br />Get the presentation on SlideShare<br /><br />