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Social media for employement and personal brand

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Melonie Gallegos presents social media tips for your personal brand to help you get or keep your job!

Melonie Gallegos presents social media tips for your personal brand to help you get or keep your job!

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  • TIM4 min. videoThe world has changed forever
  • Tim52% of adults 89.6mU.S. population 309,353,526Idea: person who guesses closest to the actual number wins a starbucks gift card (or something)
  • Sweta update stats and sources in the footer.
  • Transcript

    • 1. Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009
      Follow us 
    • 2. My Stats
      Social Media Director, Geary Interactive in San Diego
      Clients: WD-40, Bumble Bee Tuna,
      10+ years in digital marketing
      NorCal girl
      Bachelors Degree in Marketing and Communications CSUS
      Business Blog: www.InteractiveMarketingCafe.com
      Twitter: @melonie
      Hashtag for this event: #gearyi
    • 3. Social media: a couple definitions
      Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.
      ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.
      groundswell: winning in a world transformed by social technologies
    • 4. The social media revolution: Fad?
    • 5. Who uses it?
      Quiz:
      How many people use social media in the U.S.?
      Answer:
      Over 51.6% of U.S. internet users are on social networks, that’s
      109.2 million people
      (eMarketer April 2010)
    • 6. Adoption
      500 million active users
      100 million active users
      75 million active users
      100 million members
      If Facebook were a country,
      it would be the 4th largest.
      Sources: Facebook http://www.facebook.com/press/info.php?statistics, MySpace http://www.myspace.com/pressroom?url=/fact+sheet/, LinkedIn Feb 2010 http://en.wikipedia.org/wiki/LinkedIn, Twitter Jan 2010 http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
    • 7.
    • 8. What’s your social media personality?
      Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead
    • 9. Social media at work
      “We’ve found that it’s a great way to form more personal connections with both employees and customers.”
      -Zappos CEO Tony Hsieh
      Most activity occurs during the weekday during working hours
      22% of people Tweet for work related reasons and 9% for research
      More companies monitor employee social media regardless of location (work, home)
      Forward companies discovering the benefit of employees as a social media audience
    • 10. Why companies use social media
      Marketing
      PR
      Customer support
      Building brand awareness
      Employee collaboration and team building
      Brand communications
      Sales
      56% of people feel a stronger connection with brands who interact with them in social media
      Source: eMarketer 9/08
    • 11. Social media corporate policy
      Why?
      Transparency on employee privacy rights
      Awareness on company policies and ethics in the Social Web
      Expectations on company confidentiality
      Establish response process
      Who it affects
      Employees
      Partners and vendors
      C-Level
      Marketing & PR
      Customer service
      Photo credits: Flickr artist DanBrady
    • 12. High risk areas
      Why?
      Public vs. private
      Opinions may be seen publicly
      Pictures and video
    • 13. Facebook Fired
      8% of US Companies Have Sacked
      Social Media Miscreants
      A Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his job
      A teenager was fired from her job after calling it boring on Facebook.
      Employee fired on Facebook for calling her boss a “Wanker”
    • 14. The dirty pizzaemployee faux paus
      In February Domino’s Pizza employees caught posting an online video of a coworker:
      Putting cheese up his nose
      Sneezing on food
      Passing gas on salami
      …grossing out millions of people and causing a public relations headache for the international franchise.
      They were arrested and charged
      with food tampering.
      Viewed over 1MM times!
    • 15. Best practices to keep out of trouble
      Be authentic, be yourself
      Cocktail party consciousness, the martini or wine drinker
      Be thoughtful about what you put in writing
      Put party pictures in private groups
      Never assume anything is private even behind the wall of privacy settings
      Be aware of who you allow into your networks (friending your boss on Facebook)
      Be diplomatic in engaging with others (comments, discussions etc)
      Beer person?…that’s ok, just be ready to
      accept the consequences.
    • 16. Using Social for the job hunt
      High impact platforms for marketing your professional
      brand:
      LinkedIn
      Twitter
      Online portfolio, blog, resume
      Objectives:
      Your brand name via profiles
      Your network
      Thought leadership and expertise
      References and referrals
    • 17. Tips
      Credibility through size and integrity of network
      Thought leadership using Status, Groups and Answers, SlideShare
      Building references through recommendations and using it on your resume
    • 18. Tips
      Networking tool in your industry based on subject matter
      Networking conferences and events “TweetUps” “live blogging”
      Thought leadership through topical content
      Shared intelligence (Links)
      Collaborative thinking
      Professional advice
      Blog syndication
    • 19. Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkward
      Photo credit: _pixelmaniac_
    • 20. Own it!Your nameisyourbrand
    • 21. The answer = vanity search SEO
      What do people see when they Google “Your Name”?
      Pictures other people posted of your bachelorette party?
      Public information is now online. Bought a home? DUI, lawsuit, divorce?
    • 22. Strategies for owning it
      Determine your keyword your name, nick name, short name, married name, which do you need to own?
      Buy your domain and a build simple website or blog
      Create social media profiles using your keyword name
      Blog positioning your credibility, personality or expertise/thought leadership
      Twitter
      Comments, ratings, review (using your keyword name, no alias)
    • 23. Monitor your brand, your name
      Set up Google alerts
      Monitor Twitter mentions
    • 24. Integrating socialto your resume
      Include in your contact info:
      You.com website url
      Blog url
      LinkedIn url
      Attach a copy LinkedIn of your recommendations
      Any other social profiles used for business (Twitter)
      And be prepared to be Googled…
    • 25. QnA
      Tweet questions
      @melonie
      Get the presentation on SlideShare
      http://www.slideshare.net/gearyinteractive

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