Tim52% of adults 89.6mU.S. population 309,353,526Idea: person who guesses closest to the actual number wins a starbucks gift card (or something)
Sweta update stats and sources in the footer.
Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009 Follow us
My Stats Social Media Director, Geary Interactive in San Diego Clients: WD-40, Bumble Bee Tuna, 10+ years in digital marketing NorCal girl Bachelors Degree in Marketing and Communications CSUS Business Blog: www.InteractiveMarketingCafe.com Twitter: @melonie Hashtag for this event: #gearyi
Social media: a couple definitions Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings. ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions. groundswell: winning in a world transformed by social technologies
Who uses it? Quiz: How many people use social media in the U.S.? Answer: Over 51.6% of U.S. internet users are on social networks, that’s 109.2 million people (eMarketer April 2010)
Adoption 500 million active users 100 million active users 75 million active users 100 million members If Facebook were a country, it would be the 4th largest. Sources: Facebook http://www.facebook.com/press/info.php?statistics, MySpace http://www.myspace.com/pressroom?url=/fact+sheet/, LinkedIn Feb 2010 http://en.wikipedia.org/wiki/LinkedIn, Twitter Jan 2010 http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
What’s your social media personality? Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead
Social media at work “We’ve found that it’s a great way to form more personal connections with both employees and customers.” -Zappos CEO Tony Hsieh Most activity occurs during the weekday during working hours 22% of people Tweet for work related reasons and 9% for research More companies monitor employee social media regardless of location (work, home) Forward companies discovering the benefit of employees as a social media audience
Why companies use social media Marketing PR Customer support Building brand awareness Employee collaboration and team building Brand communications Sales 56% of people feel a stronger connection with brands who interact with them in social media Source: eMarketer 9/08
Social media corporate policy Why? Transparency on employee privacy rights Awareness on company policies and ethics in the Social Web Expectations on company confidentiality Establish response process Who it affects Employees Partners and vendors C-Level Marketing & PR Customer service Photo credits: Flickr artist DanBrady
High risk areas Why? Public vs. private Opinions may be seen publicly Pictures and video
Facebook Fired 8% of US Companies Have Sacked Social Media Miscreants A Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his job A teenager was fired from her job after calling it boring on Facebook. Employee fired on Facebook for calling her boss a “Wanker”
The dirty pizzaemployee faux paus In February Domino’s Pizza employees caught posting an online video of a coworker: Putting cheese up his nose Sneezing on food Passing gas on salami …grossing out millions of people and causing a public relations headache for the international franchise. They were arrested and charged with food tampering. Viewed over 1MM times!
Best practices to keep out of trouble Be authentic, be yourself Cocktail party consciousness, the martini or wine drinker Be thoughtful about what you put in writing Put party pictures in private groups Never assume anything is private even behind the wall of privacy settings Be aware of who you allow into your networks (friending your boss on Facebook) Be diplomatic in engaging with others (comments, discussions etc) Beer person?…that’s ok, just be ready to accept the consequences.
Using Social for the job hunt High impact platforms for marketing your professional brand: LinkedIn Twitter Online portfolio, blog, resume Objectives: Your brand name via profiles Your network Thought leadership and expertise References and referrals
Tips Credibility through size and integrity of network Thought leadership using Status, Groups and Answers, SlideShare Building references through recommendations and using it on your resume
Tips Networking tool in your industry based on subject matter Networking conferences and events “TweetUps” “live blogging” Thought leadership through topical content Shared intelligence (Links) Collaborative thinking Professional advice Blog syndication
Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkward Photo credit: _pixelmaniac_
The answer = vanity search SEO What do people see when they Google “Your Name”? Pictures other people posted of your bachelorette party? Public information is now online. Bought a home? DUI, lawsuit, divorce?
Strategies for owning it Determine your keyword your name, nick name, short name, married name, which do you need to own? Buy your domain and a build simple website or blog Create social media profiles using your keyword name Blog positioning your credibility, personality or expertise/thought leadership Twitter Comments, ratings, review (using your keyword name, no alias)
Monitor your brand, your name Set up Google alerts Monitor Twitter mentions
Integrating socialto your resume Include in your contact info: You.com website url Blog url LinkedIn url Attach a copy LinkedIn of your recommendations Any other social profiles used for business (Twitter) And be prepared to be Googled…
QnA Tweet questions @melonie Get the presentation on SlideShare http://www.slideshare.net/gearyinteractive