Geary LSF Social Media
TABLE OF CONTENTS Why is social mediaimportant Exercise: Create a socialcontent strategy Management & Tracking
WHY IS SOCIAL MEDIA IMPORTANT?
BUILD YOUR BRAND
SOCIAL SIGNALS TO SUPPORT SEOLikesShares@mentionsFollowersGoogle + CirclesNote: Many of the search results from Facebook &...
REACH A NEW AUDIENCE / FIND YOUR AUDIENCE
EXERCISE:CREATING A SOCIAL CONTENT STRATEGY
WHERE TO START? DEVELOP A PLAN!Create a content strategy. You can’t have a social mediastrategy without a content strategy...
Business Info B2C Business My target audience is 35 – 50 years ofageGoals Expand the brand Become authority on new sho...
SOCIAL CONTENT STRATEGY EXCERSIZETopic Content Types
SOCIAL CONTENT STRATEGY EXCERSIZETopic Content TypesShoes InformativeAccessories Guidance / How-toCelebrity Shoes News / T...
CREATE CREATIVE CONTENT Did you know that shoes are only worn by 50% of the worldspopulation? Help us change this. (Shoes...
MANAGEMENT & TRACKING
CHOOSING YOUR PROFILES? Wikipedia list 199 different social media sites There are 23 types of social media sites There ...
CHOOSING YOUR PROFILES?Image Sharing Social Network Microblog Blog PlatformFeed Bookmarking Video Sharing
SOCIAL CONTENT TRACKER1. Informative /News2. Guidance /How-to3. Call to Action4. Question /PollsCampaign A -ShoesClicks - ...
GOOGLE ANALYTICS TRACKING
HOW AND WHY DO SOCIAL SIGNALS IMPROVE RANKINGS?Direct Number of people that like your brand on Facebook Number of Facebo...
40 MOST POPULAR SOCIAL MEDIA SITES IN THE WORLDSocial Media Site Estimated Unique MonthlyVisitorsFacebook 750,000,000 Soci...
23 TYPES OF SOCIAL MEDIA SITES Blogs — Yes, your blog is a type of social media. The mostpopular free blogging platforms ...
720 Market Street, Suite 600San Francisco, CA 94102t 650.616.8226f 650.624.5412THANK YOU.San Francisco - San Diego - St. L...
Geary LSF University Presents: Social Media Basics
Geary LSF University Presents: Social Media Basics
Geary LSF University Presents: Social Media Basics
Geary LSF University Presents: Social Media Basics
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Geary LSF University Presents: Social Media Basics

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Geary LSF presents an overview of basic Social Media practices. Learn how to use social media in your marketing and the benefits social media can have on your business. For more information, or for help with your social media, contact Geary LSF at sales@gearylsf.com.

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Geary LSF University Presents: Social Media Basics

  1. 1. Geary LSF Social Media
  2. 2. TABLE OF CONTENTS Why is social mediaimportant Exercise: Create a socialcontent strategy Management & Tracking
  3. 3. WHY IS SOCIAL MEDIA IMPORTANT?
  4. 4. BUILD YOUR BRAND
  5. 5. SOCIAL SIGNALS TO SUPPORT SEOLikesShares@mentionsFollowersGoogle + CirclesNote: Many of the search results from Facebook & Twitter are restricted
  6. 6. REACH A NEW AUDIENCE / FIND YOUR AUDIENCE
  7. 7. EXERCISE:CREATING A SOCIAL CONTENT STRATEGY
  8. 8. WHERE TO START? DEVELOP A PLAN!Create a content strategy. You can’t have a social mediastrategy without a content strategy. Determine the type of business and offering Determine target audience Determine goals
  9. 9. Business Info B2C Business My target audience is 35 – 50 years ofageGoals Expand the brand Become authority on new shoetechnologyTHE FOOT
  10. 10. SOCIAL CONTENT STRATEGY EXCERSIZETopic Content Types
  11. 11. SOCIAL CONTENT STRATEGY EXCERSIZETopic Content TypesShoes InformativeAccessories Guidance / How-toCelebrity Shoes News / TrendsQuestion / Polls
  12. 12. CREATE CREATIVE CONTENT Did you know that shoes are only worn by 50% of the worldspopulation? Help us change this. (Shoes + Informative) Shoetastrophy: Oh no! Did anyone see Kim kardashiansfeetisode today! (Celebrity + News) Anyone know how do walking shoes and running shoesdiffer? (Shoes + Question) 20% discount every Friday if you can uncover the clues@thefoot. Use #thefootclues to play (Shoe + CTA) Note: tagging your post can be done using managementsoftware like hootsuite & Argyle Social.
  13. 13. MANAGEMENT & TRACKING
  14. 14. CHOOSING YOUR PROFILES? Wikipedia list 199 different social media sites There are 23 types of social media sites There are 6 major types Image Sharing Sites Social Networking Sites Microblogging Sites Blog Platforms Sites Video Sharing Sites Bookmarking Site Choose based on your audience and your business Choose industry specific sites if possible
  15. 15. CHOOSING YOUR PROFILES?Image Sharing Social Network Microblog Blog PlatformFeed Bookmarking Video Sharing
  16. 16. SOCIAL CONTENT TRACKER1. Informative /News2. Guidance /How-to3. Call to Action4. Question /PollsCampaign A -ShoesClicks - 9Post - 1CPP - 9ClicksPostCPPClicks- 41Post - 1CPP - 41Clicks - 33Post - 1CPP - 33ampaign B -AccessorriesClicksPostCPPClicksPostCPPClicksPostCPPClicksPostCPPampaign C -Celebrity ShoesClicks - 50Post - 1CPP - 50ClicksPostCPPClicksPostCPPClicksPostCPP
  17. 17. GOOGLE ANALYTICS TRACKING
  18. 18. HOW AND WHY DO SOCIAL SIGNALS IMPROVE RANKINGS?Direct Number of people that like your brand on Facebook Number of Facebook shares Number of Twitter followers Number of tweets mentioning your brand name or including a link to your website Number of people that “have you in their circles” (Google+)Indirect impact comes from: Increased inbound links and citations due to improved online visibility/brandawareness Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers Decreased bounce rate, higher time on site, and more repeat visitors to yourwebsite While the direct impacts are pretty straightforward, I’ll elaborate on the indirectimpacts.
  19. 19. 40 MOST POPULAR SOCIAL MEDIA SITES IN THE WORLDSocial Media Site Estimated Unique MonthlyVisitorsFacebook 750,000,000 Social NetworkTwitter 250,000,000 Micro-blogLinkedIn 110,000,000 Social Networking forprofessionalsPinterest 85,500,000 Image SharingMyspace 70,500,000 Social Networking for MusicGoogle Plus 65,000,000 Social NetworkingDeviant Art 25,500,000 Social Networking for ArtLive Journal 20,500,000Tagged 19,500,000Orkut 17,500,000Café Mom 12,500,000Ning 12,000,000Meetup 7,500,000My Life 5,400,000Multiply 4,000,000
  20. 20. 23 TYPES OF SOCIAL MEDIA SITES Blogs — Yes, your blog is a type of social media. The mostpopular free blogging platforms are WordPress.com,TypePad, and Blogger. I highly recommend a self-hosted sitewith WordPress.org installed. Social Networking Sites — Focuses on building relationshipsamong people with similar interests and activities. Examples:Facebook, MySpace, Friendster Social News — Users submit and vote on news stories.Examples: Digg, PopURLs Social Measuring — Measure the quality of submittedcontent. Examples: Technorati, BlogPulse Microblogging – Differs from traditional blogging because thecontent is delivered in short bursts of information. Example:Twitter
  21. 21. 720 Market Street, Suite 600San Francisco, CA 94102t 650.616.8226f 650.624.5412THANK YOU.San Francisco - San Diego - St. Louis - Chicago - Philadelphia - Pariswww.gearylsf.comSan Francisco - San Diego - St. Louis - Chicago - Philadelphia - ParisTHANK YOU720 Market Street, Suite 600San Francisco, CA 94102t 650.616.8226f 650.624.5412www.gearylsf.com

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