Win 8 idea book lifestyle

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Win 8 idea book lifestyle

  1. 1. Lifestyle Apps for Windows 8HOW TO CREATE GREAT EXPERIENCES FOR YOUR USERS
  2. 2. Windows 8 Principles & OpportunitiesHOW TO CREATE GREAT EXPERIENCES FOR YOUR USERS Windows 8 was designed to be a great app platform for your business This book will give you some ideas on how to take full advantage of the platform
  3. 3. Your App On Windows 8CREATING GREAT EXPERIENCES FOR YOUR USERS Unprecedented user reach & engagement across a wide variety of different devices Windows 8 makes it easy for your app to scale across desktops, laptops, tablets, All-in-ones and more.
  4. 4. Metro: Microsoft’s Design LanguageTHE METRO DESIGN LANGUAGE SPANS ALL MICROSOFT CONSUMER EXPERIENCESFast & Fluid / Authentically Digital / Content Before Chrome / Pride in Craftsmanship
  5. 5. Metro: Content Before ChromeYOUR CONTENT IN NEW AND BEAUTIFUL WAYS Completely immerse users in your app using captivating high quality content. Users will expect commands to be off screen only swiping in when they need them.
  6. 6. Your Brand Shines in Windows 8THE QUALITY OF YOUR BRAND IS CENTER STAGE Windows 8 provides opportunities for your brand to shine Where to incorporate your brand: • Live Tiles (primary & secondary) • Splash Screen • Toast notifications • App Header (left or right) • Store Listing
  7. 7. Key Monetization Opportunities for DevelopersTHERE ARE MANY WAYS TO MONETIZE YOUR APP IN THE WINDOWS STORE BEYOND KEEPING UP TO 80% OF REVENUE• Use the Trial option to • Develop in-app • Manage your own • Use interesting and introduce your app and purchases to offer commerce platform for relevant advertising then upgrade to paid premium experiences 100% of revenue version
  8. 8. Ideas for Lifestyle AppsPRESENTING KEY IDEAS, FEATURES, AND USE CASES
  9. 9. Live Tiles: Ambient EngagementDEEPEN ENGAGEMENT & INCREASE REPEAT-USE Brand Centric App Tile Live Tile Secondary Tiles •Alive with information • deep link into your app after pinning • At-a-glance information delivery in a natural, attractive format • Draw the user back into the app with a single tap with fresh, tailored content via Live Tiles • Send tile updates even when your app isn’t running • Secondary tiles provide an entry point into a specific experience within your app • Represent your content best with a variety of tile templates
  10. 10. ContractsWINDOWS 8 ENABLES A WEB OF APPS THAT INTERACT SEAMLESSLY WITH EACH OTHER Search Share Devices Settings
  11. 11. SearchDRIVE USER ENGAGEMENT FROM ANY APP BY ADDING THE SEARCH TARGET FEATURE
  12. 12. ShareA FAMILIAR AND NATURAL WAY TO SHARE CONTENT BETWEEN TWO APPS Drive user acquisition to accompanying website by using the share contract to post content to a user’s social apps. Enable users to easily share content with their friends, family, & colleagues.
  13. 13. Semantic ZoomGET A DIFFERENT VIEW OF YOUR DATA Semantic Zoom allows a user to get a different view of your data, making it easier to understand and navigate. It is now easier to navigate between different categories. Visually show how different news stories vary by various meta data, including popularity, social interactivity, age etc.
  14. 14. Semantic ZoomGET A DIFFERENT VIEW OF YOUR DATA Semantic Zoom allows a user to get a different view of your data, making it easier to understand and navigate. It is now easier to navigate between different categories. Visually show how different news stories vary by various meta data, including popularity, social interactivity, age etc.
  15. 15. Snap ViewMULTI-TASK ON ANY WINDOWS 8 DEVICE, INCLUDING TABLETS Keep your app top of mind by snapping apps to the sides of the screen. Your app responds to the available screen real estate to show content in the most optimal way.
  16. 16. Snap ViewMULTI-TASK ON ANY WINDOWS 8 DEVICE, INCLUDING TABLETS
  17. 17. Additional Ideas for PublicationsSHOWCASING POTENTIAL USE CASES
  18. 18. Roam App Settings & PurchasesGIVE USERS THE EXPERIENCE THEY EXPECT ACROSS ALL THEIR WINDOWS 8 DEVISES
  19. 19. Toast NotificationsDRIVING ENGAGEMENT BOTH INSIDE AND OUTSIDE OF YOUR APP Toast is transient and should contain relevant, time-sensitive information. Each toast provides a deep link into your app giving the user incentive to return and continue their experience.
  20. 20. DevicesEXTEND YOUR EXPERIENCE BEYOND WINDOWS 8 AND PUSH YOUR CONTENT TO DEVICES ON YOUR LOCAL NETWORK
  21. 21. PrintWIRELESS PRINTING THAT “JUST WORKS” Your app can take advantage of the rich Windows 8 ecosystem of devices and peripherals.
  22. 22. SettingsA FAMILIAR AND CONSISTENT WAY TO MODIFY AN APP’S SETTINGS Manage subscription payments Configure social network integration Configure favorite categories Add your privacy policy and terms of use
  23. 23. App to App PickingSHARING CONTENT BETWEEN APPS SEAMLESSLY AND CONSISTENTLY Drive engagement with your app by exposing content with App to App picking.
  24. 24. Beyond the TabletYOUR EXPERIENCE ACROSS A RANGE OF DEVICES
  25. 25. LocationYOUR APP INTERACTING WITH THE REAL WORLD
  26. 26. Cloud Power Your App with SkyDriveSKYDRIVE, FREE PERSONAL CLOUD STORAGE FROM MICROSOFT
  27. 27. Single Sign OnHELP YOUR USERS STAY SIGNED IN TO YOUR APP EVERYWHERE
  28. 28. Fin.THAT’S ALL FOLKS We hope you’ve found these ideas useful. To get technical guidance on how to build the features you’ve seen in this book, head to dev.windows.com and look for the “store category technical how-to guides”. Happy Building! © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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