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Open source and business rules

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    Open source and business rules Open source and business rules Presentation Transcript

    •  
    • Mark Proctor Co-Creator Project Lead
      • T he SkyNet funding bill is passed.
      • The system goes online on August 4th, 1997.
      • Human decisions are removed from strategic defense.
      • SkyNet begins to learn at a geometric rate.
      • It becomes self-aware at 2:14am Eastern time, August 29th
      • In a panic, they try to pull the plug.
      • And, Skynet fights back
    • History
      • 1960 – Arpanet
      • 1969 – Internet
      • 1985 - Clips
      • 1991 – Linux
      • 1993 – Red Hat
      • 1995 – Apache Http Server, Java
      • 1998 – Netscape Navigator
      • 1999 – JBoss
      • 2003 - Spring
      • 2004 – Eclipse
      • 2005 – Drools 2.0
      • 2006 – Red Hat / Jboss Acquisition
      • 2007 – Open Source Java
    • Notable People Richard Stallman Eric S Raymond Linux Torvalds
    • Cathedral & the Bazaar
      • Published 1997
        • Cathedral
          • GNU Emacs, GCC
        • Bazaar
          • Linux
      • 19 guidelines
        • Scratching an Itch
        • Given Enough Eyeballs
        • Release Early, Release Often
      • Linus' Law
        • "given enough eyeballs, all bugs are shallow“
      • Convinced Netscape to OSS
    • Free as in Free Speech
      • Think of “free speech”, not “free beer”
    • Licensing
      • OSI
        • Open Source Initiative
      • GPL
        • Copy Left
      • LGPL
        • Business friendly Copy Left
      • BSD/MIT/ASL
        • Business friendly
      • Attribution/Adware
        • Nagware
    • Organisations
    • Technologies
      • GNU
      • Linux
      • Netscape
      • Gnome / KDE
      • MySQL / Postgresql
      • Open Office
      • Java
      • Apache
        • Tomcat, Apache Server
      • Jboss AS
      • Spring
      • Eclipse
      • Open Symphony
        • Quartz
      • Code Haus
        • Maven, Groovy, Drools, ActiveMQ
      • PHP
      • Perl
      • Samba
      • Gimp
    • Companies / Organisations
      • RedHat, SCO, Debian, Slackware, SuSE (Linux)
      • JBoss (Java)
      • Spring (Java)
      • O’Reilly (Documentation)
      • VA Linux (Sourceforge, OSDN)
      • Sun (Java, OpenOffice)
      • IBM (Linux, Java, Eclipse)
      • GNU Foundation (GNU/Linux)
      • Electronic Frontiers Foundation [EFF]
      • Apple (Darwin)
    • Threats
      • Digitial Content Control and Licensing
      • Lock-out of free software from tenders
      • Cloud
      • Software Patents
      • Commercial Attacks
    • Failed OSS Attacks
      • SCO
      • Novel/Microsoft
      • Oracle Linux
    • Oracle “Clones” Red Hat At Half the Price
      • Oracle “clones” Red Hat in October 2006
        • Announces distribution “based on” Red Hat Enterprise Linux
        • Oracle charges half what Red Hat charges for “same” product
        • Enterprise-class support from thousands of trained technicians
      • Customer benefits include
        • Full stack from single vendor (just like Microsoft)
        • Savings on high software acquisition costs
        • Simplify life by dealing with fewer vendors
    • The Success So Far
      • First 90 days download statistics
        • 9,000 people download Oracle Linux
        • 1,000,000 people download Fedora Core 6, another “free” Red Hat “clone.”
      • A veritable groundswell of support
        • Reference accounts, particularly running non-Oracle software
        • Ecosystem of third-party vendors stampeding to support Oracle Linux
    • Effect on Red Hat Pricing
      • What price changes did Red Hat make immediately in the wake of the Oracle announcement?
        • None. Zero, zip, nada.
        • We’re not hearing of any individual deal discounting.
        • Red Hat knows that they have a premium brand, so ignoring people competing on price is the right strategy.
      • The role of a premium brand
        • Lamborghini ignores price competition between Hyundai and Kia.
        • Oracle ignores price competition between MySQL and PostgreSQL.
      • General Observations on Software Pricing
        • Software is not price competitive at market level, no matter who thinks it is.
        • Software companies do discount on initial deals then make it up with higher prices later, but this is hard with subscription model.
    • Impact on Red Hat Stock Price
    • What happened here?
      • What happened here?
        • Wrong Economic Model of the Software Business
        • Poor product launch -- self-inflicted problems
      • Blogosphere figured out instantly that they are using CentOS
        • Problems installing product; unreliable download site
      • No credibility for support offering.
        • No hiring of dedicated support.
        • Sending database support reps to training class won’t cut it – didn’t work for Novel in 2003 for SuSE launch, either.
      • Focus on solving a vendor problem, not a customer problem.
        • Raises indirect costs for switching.
        • Raises “contingent costs” excessively for no benefit
        • ustomers fantasize about vendor consolidation but won’t pay for it.
      • Solving the wrong vendor problem, at that...
    • Solving the Wrong Problem
      • Controlling the entire stack
        • Worked well for Microsoft until recently.
        • Worked for IBM in the 1960s-1980s
          • IBM knows well the limits of this strategy (no applications)
      • Getting people off proprietary hardware
        • RAC very successful at this; driving significant portion of growth in database licenses
        • Every dollar not spent on Sun or AIX hardware maintenance can be spent on Oracle maintenance
    • What's the real problem
      • Mature database business: is there a “Next Big Thing?”
        • For 20 years, growth of database business is due to new features allowing databases to enter bigger addressable markets.
      • Application technology is moribund
        • When will double entry bookkeeping be replace by triple-entry?
        • Incremental modules and riding platform shifts are the big opportunities
      • Company size makes it hard to sell individual products
        • Makes it hard for a new acquisition to deliver “synergy” (1+1=1.2)
      • Integration of acquired products and technologies
        • Risk of Project Fusion is enormous
        • SAP can play conveniently against technology migration risk and expense
    • What's the real problem
      • Weak partner channel versus Microsoft and IBM
        • Competing increasingly with partners makes it harder to sign up new ones.
        • “Community” is an important type of partner relationship
      • ?? … Cloning Red Hat solves how many of these?
      • (These are problems common to many large software companies, not just
      • Oracle)
    • Vertical vs Horizontal
      • Horizontal
        • Technology for your infrastructure
      • Vertical
        • Technology for a market solution
    • Business Model
    • Business Model
    • Business Models
      • Hybrid
      • Childrens Edition
      • Dual License
      • Authoring
      • Professional Services
        • Support, Training, Consultancy
      • Integration to support stack
      • Enabler of core business
    • Communities
      • Organisation Structure
        • Benevolent Dictator
        • Democratic Consensus
      • Organisation Body
        • Commercially backed
        • Commercially sponsored
        • Volunteer(s)
      • Social Contract
        • License
        • Standards and practices
        • Interactions
    • Assessing Risk
      • Health of Project
        • Mailing list, irc
        • Code commits
        • Number of Developers
        • % of internal to external developers
        • Commitment and health of commercial backers
        • Availability
      • Leaders or followers
      • Professional services
      • Hiring
      • Continued education
        • Books, events, blogs, articles
      • Ecosystem, 3 rd parties and satellite communities
    • Various
      • Ecosystem
      • Poisonous People
      • Universities
    • Motivations
      • Fun
      • Learning/Exploring
      • Mastery
      • Being part of Something
      • Making a difference
      • Scratching an itch
    • About ME
    • It All Started Here Birth of CDSS 1970s 1980s Dendral Baobab Mycin Guidon Neomycin Teiresias Puff Emycin WM Sacon Centaur Wheeze Gravida Clot Oncocin Prolog
    • Because Not Everyone Is As Smart As He Is
    • Business Rules Engines 1980s 2010s 1990s 2000s OPS5 ART Clips Jess Drools 2 JRules Drools 3 Drools 4 Drools 5
    • Declarative Technologies
      • Production Rules
        • Drools, Clips,
      • Prolog
        • Prova, SWI-Prolog, Kernel Prolog
      • Semantic Reasoning
        • JENA, OpenRDF
      • Decision Software
        • Open Rules
      • Processes
        • ODE, jBPM, Bonita, YAWL
      • Event Processing
        • EIP, Drools Fusion, Esper
    • Standards
      • RIF
      • RuleML
      • PRR
      • JSR94
    •