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Tutor.com is an American on-line tutoring platform, which allows users to get private lessons 24/7

Tutor.com is an American on-line tutoring platform, which allows users to get private lessons 24/7



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    Tutor.com Tutor.com Presentation Transcript

    • Tutor.com
      Case study
      Giantommaso D’Astolto
      NEST project
      Alta ScuolaPolitecnica VII cycle
    • What is it?
      Americanon-line platform for tutoring
      The range of of offered services is broader than competitors, it also involves sections dedicated to military, schools, governors, libraries and community colleges
      The aim is to provide services without time/space constraints
    • Homepage
      The homepage shows the multifaceted aspect of the service, which, as mentioned, is dedicated to a broad range of users
      The advertising at the top of the page shows a reimbursement policy, for those who do not get better grades after the experience
      Great importance is given to recommendations from media and feedback from past users
    • How does it work?
      Students can contact tutors, whenever they need to
      The lesson is run with the aid of interactive tools and can last as long as needed by the students
      The aim of the teacher is to give an idea of how to tackle a similar problem in the future, not to give a simple solution to an exercise
      Once the lecture is over, the student can watch it again in his/her “locker” where a recorded video is stored together with the rest of the material
    • IT tools
      audioplayer and file
      for uploaded lectures
      and chats
      for simultaneous
      Interactive whiteboards
      With equation editor, graphs,
      3D drawing, screen sharing, calculators
      Shared web browser
      for simultaneous
    • Strengths/1
      Wide range of subjects, it is supposed to cover the needs of students starting from 4th grade to the first years of University
    • Strengths/2
      The service is available 24/7and there is no need to arrange an appointment
      The user can use the service whenever he/she needs to, even if it means doing two hours before the exam
    • Strengths/3
      There is a database for connecting to your favourite tutors, so if they are available you can contact them first if they are available
    • Weaknesses
      The price per hour is higher than the observed competitor, maybe because of the expenses of hiring a tutor staff
      There is little use of feedback, teachers are evaluated on the basis of random quality controls on previous sessions
    • Business model
      Funds are raised from private investors and venture capital firms, the org has on-going partnerships with education institutions
      Users are supposed to pay a fee according to the profile they want to buy (it depends on the amount of time they plan to use per month)
      Tutors have different backgrounds (professors, university students, professionals… ) and they are paid as independent contractors (with bonus linked to their performance)
    • Conclusions and take-aways
      I is a great model for distance tutoring, especially because of 24/7 availability
      All the subjects are covered, good use of advertising (the reimbursement policy creates a feeling of trust)
      For an implementation on a smaller scale we should analyse the cost structure and give more importance to the role of feedback