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OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry
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OTT & Multiscreen • The Rise, Fall.. and Rise of the Entertainment Industry

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• 20 years Int'l Sales & Marketing. Check out my blog "Digital Video for the Digital Generation": www.dusil.com …

• 20 years Int'l Sales & Marketing. Check out my blog "Digital Video for the Digital Generation": www.dusil.com

• View the recorded video presentation from IBC ‘13 at:
http://gdusil.wordpress.com/2013/09/24/the-rise-fall-and-rise-of-the-entertainment-industry

• This session was presented by Gabriel Dusil, Senior VP of Marketing & Corporate Strategy at Visual Unity, and was broadcasted live at IBC '13, in Amsterdam on the 14th of September 2013, via the Broadcast Show (http://www.broadcastshow.com/), and powered by TV Bay.

• Or, download the native PowerPoint slides, from my blog:
http://gdusil.wordpress.com/2013/09/24/the-rise-fall-and-rise-of-the-entertainment-industry

• The Internet has truly changed the playing field of entertainment.  With each company that shuts its doors, many more have opened to capitalize on this ever-evolving eMarketplace. The net effect has been certainly disruptive across the music, movie, broadcast, and gaming industries. Disruption can be discussed in a positive and negative context. Some industry proponents blame copyright infringement for their revenue decline. Others thank the unabated proliferation of their content through the Internet, in reaching an untapped global audience. Is the sky falling on the entertainment industry, or is it thriving?  Should we be thanking the internet, or blame it.  Is this a failure of legacy business models or is it just the evolution of technology?  This presentation explores the effect that the Internet has had on the entertainment industry, and looks towards how subscriber behavior is advancing their consumption of entertainment.

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  • 1. Gabriel Dusil VPMarketing& CorporateStrategy VisualUnity www.facebook.com/gdusil . cz.linkedin.com/in/gabrieldusil . gdusil.wordpress.com . gabriel.dusil@visualunity.com . The Rise, Fall… and Rise of the Entertainment Industry
  • 2. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  2 Download the Original Presentation - The Rise, Fall… & Rise of the Entertainment Industry View the recorded video presentation from IBC ‘13 at: • http://gdusil.wordpress.com/2013/09/24/the-rise-fall-and-rise-of-the- entertainment-industry • This session was presented by Gabriel Dusil, Senior VP of Marketing & Corporate Strategy at Visual Unity, and was broadcasted live at IBC '13, in Amsterdam on the 14th of September 2013, via the Broadcast Show (http://www.broadcastshow.com/), and powered by TV Bay. Or, download the native PowerPoint slides, from my blog: • http://gdusil.wordpress.com/2013/09/24/the-rise-fall-and-rise-of-the- entertainment-industry
  • 3. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  3 This is not Multiscreen …
  • 4. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  4 This is … Multiscreen • Computers • Televisions • Smartphones • Tablets • Cinema
  • 5. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  5 Connected TV Devices 0.0 0.4 0.8 1.2 1.6 2011 2012 2013 2014 2015 2016 Global Installed Base of Connected TV devices ‘11-’16 (billions) 41%  CAGR InformaTelecoms& Media-GlobalInstalled BaseofConnectedTVDevices'11-16 Connected TV, 49% Game Console, 14% Connected Blu-Ray, 20% Hybrid Set- top-Box, 14% Media Streamer, 3% 2016
  • 6. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  6 Consumer Entertainment Spending 0 5 10 15 20 2000 2002 2004 2006 2008 2010 Spending(billionsUS$) Digital & VoD VHS Sales DVD rental DVD sales Blu-Ray rental Blu-Ray sales Source: Rentrak & Digital Entertainment Group
  • 7. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  7 Nearly ¼ of Internet Traffic is pirated content Envisional-AnEstimateofInfringing UseoftheInternet(11.Jan)
  • 8. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  8 Pornography 36% Films 35% TV, 13% Games, 7% Software, 4% Music, 3% Anime, 1% Other, 1% 10K torrents Torrents by Type 1-10 downloaders 1.41m None Active 1.23m 10+ downloaders 0.08m 2.72m torrents
  • 9. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  9 Illegal Inhibitors Legal Drivers • Poor quality & corrupt files • Incomplete bundles • Content management • Security • It’s illegal! • Lack of Content Availability • DRM Complexities & Portability • Access to all(most) content • It’s Free! • Personable & Interactive • User Interface & User Experience • High Quality Content • Piece of Mind “I’m a good citizen” • Lack of Content Availability • Attractive Price • Content Upgradability Illegal Drivers Legal Inhibitors
  • 10. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  10 Entertainment Global Entertainment grew from $449b to $745b from ‘98 & ‘10 • “That’s quite a leap for a market supposedly being decimated by technological change.” • “Actual data shows that they’re spending noticeably more on entertainment today than they did ten years ago.” Floor 64 - Sky Is Rising (12.Jan) 200 400 600 billionUS$ Overall Entertainment Industry
  • 11. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  11 Entertainment Spending US Household spending went from 4.9% in ‘00 to 5.6% in ‘08 for entertainment. “[Consumers are] spending noticeably more on entertainment today than they did ten years ago” • Bureau of Labor Statistics 4.0% 4.4% 4.8% 5.2% 5.6% 2000 2002 2004 2006 2008 Spendingasa%of HouseholdIncome Share of Household Income Spent on Entertainment Floor 64 - Sky Is Rising (12.Jan)
  • 12. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  12 Cinema - USA Revenue decline in U.S. cinema attendance is offset by a corresponding increase in ticket prices Net effect is near-flat revenue for the past 10 years in the USA $5 $6 $7 $8 1.2 1.3 1.4 1.5 TicketPrice Attendance(billion) USA Cinema Attendance vs. Ticket Prices MPAA - Theatrical Market Statistics '12
  • 13. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  13 Cinema – Int’l Upside # Country ’12 Cinema Revenue 1 USA 10.5b US$ 2 China 2.7b US$ 3 Japan 2.4b US$ 4 UK 1.7b US$ 5 France 1.7b US$ 6 India 1.4b US$ 7 Germany 1.3b US$ 8 South Korea 1.3b US$ 9 Russia 1.2b US$ 10 Australia 1.2b US$ MPAA - Theatrical Market Statistics '12, IHS Screen Digest 0 10 20 30 billionUS$ International USA & Canada Cinema Revenue '98-'11 (billions US$)
  • 14. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  14 Cinema Worldwide box office ticket revenues increased by 25%, from $25b in ‘06 to $32b in ‘10 • According to the MPAA 24 26 28 30 2006 2008 2010 billionUS$ Worldwide Box Office Ticket Revenues (MPAA) Floor 64 - Sky Is Rising (12.Jan)
  • 15. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  15 Film Production The film industry has grown worldwide by almost 6% over the 5-year period from 2005 to 2010 • Exceeding approximately $82 billion in value • According to PwC 5,000 7,000 2005 2007 2009 #Films Produced Global Film Production Floor 64 - Sky Is Rising (12.Jan)
  • 16. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  16 Music Online have not offset the decline in disc sales • “Digital single sales growth is slowing: we almost reached 1.4b in ‘12 but it is unlikely that they will reach 1.5b in ’16 before they begin to decline” - Billboard http://www.billboard.com/biz/articles/news/digital-and- mobile/1521562/building-the-100-billion-music-business-guest-post-by 4 14 24 0.2 0.6 1.0 1998 2000 2002 2004 2006 2008 2010 Revenue(billionUS$) Units(bilions) Digital Physical CD Singles Global Music - Revenue & Units
  • 17. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  17 Enjoying steady growth: • Radio advertising music • Recorded music sales • Musical instrument sales • Live performance revenues • Portable digital music players + a few other income categories  IFPI (International Federation of the Phonographic Industry) Music Industry 130 140 150 160 2005 2007 2009 billionUS$ Broader Music Industry Floor 64 - Sky Is Rising (12.Jan)
  • 18. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  18 Gaming The global game industry has performed extremely well over the last decade • PWC, Gartner, iDate ESA reports that the average age of American gamers is 37 years old 10 30 50 70 2000 2002 2004 2006 2008 2010 (billionUS$) Worldwide Video Gaming Industry (billion US$) Floor 64 - Sky Is Rising (12.Jan)
  • 19. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  19 Conclusions Broadcast landscape is changing thanks to the Internet • Consumer Choice is growing by orders of magnitude Regardless: Entertainment industry continues with healthy growth • Despite reports of rampant piracy  Gaming, Music, Movies, Video are all growing – some in double digits. Physical media sales are continuing their nose-dive • Consumers no longer want the “album” when they just need the single • Ownership is being replaced by Accessibility
  • 20. www.facebook.com/gdusil cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com gabriel.dusil@visualunity.com
  • 21. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  21 Synopsis – The Rise, Fall… & Rise of the Entertainment Industry  The Internet has truly changed the playing field of entertainment. With each company that shuts its doors, many more have opened to capitalize on this ever-evolving eMarketplace. The net effect has been certainly disruptive across the music, movie, broadcast, and gaming industries. Disruption can be discussed in a positive and negative context. Some industry proponents blame copyright infringement for their revenue decline. Others thank the unabated proliferation of their content through the Internet, in reaching an untapped global audience. Is the sky falling on the entertainment industry, or is it thriving? Should we be thanking the internet, or blame it. Is this a failure of legacy business models or is it just the evolution of technology? This presentation explores the effect that the Internet has had on the entertainment industry, and looks towards how subscriber behavior is advancing their consumption of entertainment.
  • 22. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  22 Tags - The Rise, Fall & Rise of the Entertainment Industry • Connected TV, Digital Video, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi-screen, Multiscreen, New Media, Online Video Platform, OTT, Over the Top Content, OVP, Search & Discovery, Search and Discovery, second screen, Smart TV, Social TV, Visual Unity, TV Everywhere, Broadcast Show, TV Bay

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