Entertainment
vs. The Internet
Turning
Threats into
Opportunities
Gabriel Dusil
Chief Marketing &
Corporate Strategy Offic...
Download the Original Presentation
- Entertainment vs. The Internet,
Turning Threats into Opportunities
View this video pr...
Internet
Generation

Digital
Society Capacity
100+ Exabytes*
70% is video

People
Data

90’s
&
00’s

Connectivity

Enterta...
Industry
Wars

Front Lines

• Subscriber Ownership
• Industry Relevance
• Revenue Protection

©2013

 gabriel@dusil.com
...
Broadcast

Over the Top
“Over the Top”

Cloud
Services
Internet

router

Broadcast
Services

©2013

 gabriel@dusil.com
 ...
61% 79% 9%

©2013

 gabriel@dusil.com
 gdusil.wordpress.com

1%

GB per Month
45

80

160+

100

50

Internet Usage

13
...
Net Neutrality

Internet Governance

Internet Governance:
Data Discrimination, Traffic
Shaping, Bandwidth Caps,
Blocking &...
Mobility

Apps
Mobile
Telephony

Mobile
Lifestyle

Interaction

Distribution
Mobile Operator
Differentiation
Handset
Diffe...
Internet Piracy

Entertainment Industry

eDonkey, gnutella,
other P2P, UseNet,
7%
Legitimate
76%

BitTorrent
12%

Films,
3...
Internet Piracy Epidemic?
Napster
KaZaA
Megaupload
BitTorrent

BitTorrent Inc. announces
150m active users (Jan ‘12),
grow...
Relative Release Windows
for Premium Content

Revenue

Head-end

Cinema
0

1

USA

Own
2

3

4

Rent
5

International

Pay...
Social

Broadcast

Broadcast
Centric
Social
Centric
©2013

 gabriel@dusil.com
 gdusil.wordpress.com

Apps

Page
 12
Entertainment

OTT Binds
All 3 Digital
Industries
©2013

 gabriel@dusil.com
 gdusil.wordpress.com

Communication

Comput...
“Friend’s
Viewed
& Liked”

Viewing
Stats

Collaborate
“viewers
alsoliked”

Media,
News, &
Ads

©2013

OTT Evolution Conten...
OTT Evolution –
More Than Video

Social
Media

Coms

Productivity

OTT will bring
the future of
Entertainment
to tomorrow’...
Market - Broadcast & OTT
TV & Video market estimated
at $395b globally, by 2017

OTT - 37b US$ by 2017

Transaction
Subscr...
OTT Evolution - Vertical Tiers
Tier 1

• National Broadcasters

Tier 2

• Regional Broadcasters & Affiliates
• Content Agg...
OTT Evolution – Geographic Tiers

Emerging
Markets
36-48 mths
behind USA
Europe, Canada, Asia
18-24 months
behind USA
US...
cz.linkedin.com/in/gabrieldusil
gdusil.wordpress.com
gabriel.dusil@visualunity.com
Synopsis – Entertainment vs. the Internet,
Turning Threats into Opportunities
• The entertainment landscape has changed mo...
Tags - Entertainment vs. the Internet,
Turning Threats into Opportunities
• BitTorrent, Blu-Ray, Broadcast, Connected TV, ...
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OTT & Multiscreen - Entertainment vs. The Internet, Turning Threats into Opportunities

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20 years Int'l Sales & Marketing. Check out my blog "Digital Video for the Digital Generation": www.dusil.com

The entertainment landscape has changed more in the last decade, than in the 60+ years of broadcast. Much of this disruption can be attributed to the growth of the internet. From this infrastructure, several battles are raging under the feet of consumers; Broadcast has a new adversary called OTT (Over the Top Video); ISPs are struggling to keep up with bandwidth demands of video; mobile infrastructures have also witnessed significant changes in consumer behavior as applications overshadow handset features. This presentation explores the various battles taking place between the communication, computing and entertainment industries. The global landscape in subscriber behavior continues to change rapidly, and OTT has the potential to be at the center of it all.

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OTT & Multiscreen - Entertainment vs. The Internet, Turning Threats into Opportunities

  1. 1. Entertainment vs. The Internet Turning Threats into Opportunities Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com gabriel.dusil@visualunity.com
  2. 2. Download the Original Presentation - Entertainment vs. The Internet, Turning Threats into Opportunities View this video presentation from our Digital Video Forum ’13, or download the native PowerPoint slides, here: • http://gdusil.wordpress.com/2014/01/27/entertainment-vs-the-internetturning-threats-into-opportunities • http://gdusil.wordpress.com/ Additional presentations, white papers, and winning solutions can be found on our corporate web-site, here: • http://www.visualunity.com/en/resources/ ©2013  gabriel@dusil.com  gdusil.wordpress.com Page 2
  3. 3. Internet Generation Digital Society Capacity 100+ Exabytes* 70% is video People Data 90’s & 00’s Connectivity Entertainment 10’s 1.8b+ TV’s Connected** Devices Digital Industry Evolution ©2013  gabriel@dusil.com  gdusil.wordpress.com Sources: *Cisco, **Informa, ***ARM, by 2016 30b+ Devices*** “Internet of Things” Page 3
  4. 4. Industry Wars Front Lines • Subscriber Ownership • Industry Relevance • Revenue Protection ©2013  gabriel@dusil.com  gdusil.wordpress.com Entertainment Communication Computing Page 4
  5. 5. Broadcast Over the Top “Over the Top” Cloud Services Internet router Broadcast Services ©2013  gabriel@dusil.com  gdusil.wordpress.com PC mobile S T B Tablet TV Page 5
  6. 6. 61% 79% 9% ©2013  gabriel@dusil.com  gdusil.wordpress.com 1% GB per Month 45 80 160+ 100 50 Internet Usage 13 150 Top 1%  Netflix HD 400 North America 200 Opportunity Penetration Europe As sales in OTT increase, ISPs have the burden to invest in bandwidth to keep up with demand 0 millions OTT Internet Subscribers ('12) ISP Sources: Sandvine, Cisco, GCI, Internet World Stats Netflix penetration numbers are for the USA only. 0 Page 6
  7. 7. Net Neutrality Internet Governance Internet Governance: Data Discrimination, Traffic Shaping, Bandwidth Caps, Blocking & Filtering, Premium Rates, etc. Exabytes Video will be 70% of Global Traffic by 2016 • 11.0 billion HD movies* ©2013  gabriel@dusil.com  gdusil.wordpress.com Cisco - Visual Networking Index, Forecast & Methodology ‘11–’16 * Using an average of 6GB for a 1080p movie 80 Internet Traffic Forecast 60 40 20 0 Other Data Web, email, Data P2P File Sharing Other Video TV & Live Internet Short-form Video Long-form Video Page 7
  8. 8. Mobility Apps Mobile Telephony Mobile Lifestyle Interaction Distribution Mobile Operator Differentiation Handset Differentiation Purchasing ©2013 3 apps: voice, text, contacts Operator High (speed & performance) Reliability & Quality of Service Phone-centric  gabriel@dusil.com  gdusil.wordpress.com 1+ million apps: all needs Internet Low (price & consumption) User Experience, Efficiency & Flexibility App-centric Page 8
  9. 9. Internet Piracy Entertainment Industry eDonkey, gnutella, other P2P, UseNet, 7% Legitimate 76% BitTorrent 12% Films, 35% Top 10K torrents TV, 13% Games, 7% Software, 4% Music, 3% Anime, 1% Cyber lockers 5% ©2013  gabriel@dusil.com  gdusil.wordpress.com Pornography 36% Envisional - An Estimate of Infringing Use of the Internet (11.Jan) Other, 1% Page 9
  10. 10. Internet Piracy Epidemic? Napster KaZaA Megaupload BitTorrent BitTorrent Inc. announces 150m active users (Jan ‘12), growing at 50% per year Megaupload shuts down @180m users ©2013  gabriel@dusil.com  gdusil.wordpress.com 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 KaZaA peaks @34m users 2002 2001 2000 1999 Napster Shuts down @26m users Page  10
  11. 11. Relative Release Windows for Premium Content Revenue Head-end Cinema 0 1 USA Own 2 3 4 Rent 5 International Pay TV VoD 6 Int’l USA USA 7 Int’l USA TV 24 Int’l USA USA ©2013  gabriel@dusil.com  gdusil.wordpress.com Long-tail months Int’l Int’l Page  11
  12. 12. Social Broadcast Broadcast Centric Social Centric ©2013  gabriel@dusil.com  gdusil.wordpress.com Apps Page  12
  13. 13. Entertainment OTT Binds All 3 Digital Industries ©2013  gabriel@dusil.com  gdusil.wordpress.com Communication Computing Page  13
  14. 14. “Friend’s Viewed & Liked” Viewing Stats Collaborate “viewers alsoliked” Media, News, & Ads ©2013 OTT Evolution Content Discovery Social Media Buying Behavior A Recommendation Engine is not just about Content Suggestions It’s about Meaningful & Personal Engagement Preference “Likes/ Dislikes”  gabriel@dusil.com  gdusil.wordpress.com Page  14
  15. 15. OTT Evolution – More Than Video Social Media Coms Productivity OTT will bring the future of Entertainment to tomorrow’s Digital Society Video Storage Music Gaming ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  15
  16. 16. Market - Broadcast & OTT TV & Video market estimated at $395b globally, by 2017 OTT - 37b US$ by 2017 Transaction Subscription Advertising 2017 OTT, 9% billion US$ Global OTT Forecast '11-'17 30 20 10 0 TV & Video, 91% ©2013  gabriel@dusil.com  gdusil.wordpress.com CAGR = Compounded Annual Growth Rate Page  16
  17. 17. OTT Evolution - Vertical Tiers Tier 1 • National Broadcasters Tier 2 • Regional Broadcasters & Affiliates • Content Aggregators • Telco & MSO (i.e. Cable) Tier 3 • Corporations & Government • Education & House of Worship • etc. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  17
  18. 18. OTT Evolution – Geographic Tiers Emerging Markets 36-48 mths behind USA Europe, Canada, Asia 18-24 months behind USA USA ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  18
  19. 19. cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com gabriel.dusil@visualunity.com
  20. 20. Synopsis – Entertainment vs. the Internet, Turning Threats into Opportunities • The entertainment landscape has changed more in the last decade, than in the 60+ years of broadcast. Much of this disruption can be attributed to the growth of the internet. From this infrastructure, several battles are raging under the feet of consumers; Broadcast has a new adversary called OTT (Over the Top Video); ISPs are struggling to keep up with bandwidth demands of video; mobile infrastructures have also witnessed significant changes in consumer behavior as applications overshadow handset features. This presentation explores the various battles taking place between the communication, computing and entertainment industries. The global landscape in subscriber behavior continues to change rapidly, and OTT has the potential to be at the center of it all. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  20
  21. 21. Tags - Entertainment vs. the Internet, Turning Threats into Opportunities • BitTorrent, Blu-Ray, Broadcast, Connected TV, Copyright Infringement, Digital Millennium Copyright Act, Digital Rights, Digital Video, DMCA, DRM, File Sharing, Gabriel Dusil, Internet Piracy, Internet Video, KaZaA, Linear Broadcast, Linear TV, Megaupload, Megauploader, Motion Picture Association of America, MPAA, Multi-screen, Multiscreen, Napster, New Media, Online Video, Online Video Platform, OTT, Over the Top Content, OVP, P2P, Peer to Peer, piracy, Piratez, PlayReady DRM, Recording Industry Association of America, RIAA, Search & Discovery, Search and Discovery, second screen, Smart TV, Social TV, TV Everywhere, Visual Unity ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  21
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