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Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
Visual Unity - The Evolution of Online Media (v3.4, vuEasy)
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Visual Unity - The Evolution of Online Media (v3.4, vuEasy)

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Download the original PowerPoint version here: http://gdusil.wordpress.com/2013/04/08/evolution-of-online-media/ …

Download the original PowerPoint version here: http://gdusil.wordpress.com/2013/04/08/evolution-of-online-media/
Check out my blog "Multiscreen & OTT for the Digital Generation" @ gdusil.wordpress.com.

Various industry players are working feverishly to engage customers through online video so that content is available anywhere, anytime, and on any device. Migration to multiscreen video consumption requires thought leadership and forward-thinking partnerships, to help clients keep pace with the rapid march of technology. vuEasy™ is a new solution that opens doors to a wide range of companies waiting for an ideal Cloud-based service to monetize their past, present and future content. Monetization is not just about selling content – it is about building business awareness and a communication strategy around a brand. With vuEasy™, Visual Unity enables an eMarketplace so that businesses can converge in a single cloud service and convert their multimedia assets into revenue.

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  • 1. Evolution of OnlineMedia - IntroducingvuEasy™Gabriel DusilVP Marketing & Corporate Strategy www.facebook.com/gdusil cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com gabriel.dusil@visualunity.comPrague • London • Moscow • Cologne • © 2013  Gabriel DusilBratislava • Belgrade • Nairobi • Dubai www.visualunity.com dusilg.wordpress.com  1
  • 2. Evolution of Video Consumption2000+ Time Shifting 2006+ Place Shifting 2012+ Device Shifting 2016+ Any- © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  2
  • 3. If the subscription fee is set correctly, consumers’ perception of being able toaccess any content outweighs the value of ownership Simon Frost Head of TV Marketing, Ericsson © 2013  Gabriel Dusil “TV Anywhere: The Game Starts Now” www.visualunity.com dusilg.wordpress.com  3
  • 4. Multiscreen Modes    Google - New Multi-screen World (12.Aug) © 2013  Gabriel Dusil www.visualunity.com RedBee - 2nd screen series, I, Setting the Scene dusilg.wordpress.com  4
  • 5. vuEasy CMS = Content Management © 2013  Gabriel Dusil System www.visualunity.com dusilg.wordpress.com  5
  • 6. Online Video - Market Direction • Measure  Analyze  Optimize • Publish • Engaged User Experience • Organize • Distribute • Personalized & Fast • Categorize • Multiscreen • Increase ARPU • Linear to file • Content clipping • Search & Discovery Content AudienceManagement Reach MonetizationLast 10 years Today Next 4 years © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  6
  • 7. Online Video - Target Markets Music Broadcasters Corporations Freelance Studios Government Movies Theatres Non-Profit Advertising Cinemas Religious Groups Education Online Media Online Media Events Cons. Brands Cable Satellite Retailer OTA OTT OTA = Over the Air © 2013  Gabriel Dusil OTT = Over-the-Top Content www.visualunity.com dusilg.wordpress.com  7
  • 8. vuMedia vuMedia vuMedia vuMedia vuMedia © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  8
  • 9. Easy Corporate Brand  Corporate Brand • Logo & Corporate colors, Hyperlinks • Hyperlinks to YouTube Search Engine (SEO)  Search Engine Optimization • Directs traffic to your web site • Directs search traffic to YouTube Support  Support • 24x7 SLA & Broadcast Expertise • Yes Intellectual Property  Intellectual Property • You maintain ownership of content • You give content rights to YouTube1 Monetization ¼ Monetization • Flexible mix – SVoD, AVoD, TVoD • Advertising End-to-End Workflow • Live Ingest & Legacy Support © 2013  Gabriel Dusil 1www.youtube.com/static?gl=US&template=terms www.visualunity.com dusilg.wordpress.com  9
  • 10. vuEasy vuEasy admin Content Stats & Reports Admin Payments Ads Transaction Payment Ads image Source Ingest Keygen & GeoIP License video Web App db CRM CMS Metadata  Digital Rights live Stream Setup Live Schedule Live Playlist source Live Schedule Live orvuEasy™ File Registration SD, HD Video on VoD Liveworkflow vuNet 3D, 4K Demand Stream SaaS = Software DRM = Digital Rights Management © 2013  Gabriel Dusil as a Service CMS = Content Management System www.visualunity.com dusilg.wordpress.com  10 CRM = Client Relationship Management System
  • 11. Visual Unity - Differentiators © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  11
  • 12. © 2013  Gabriel Dusil www.visualunity.comdusilg.wordpress.com  12
  • 13. Synopsis - Evolution of Online Media• Various industry players are working feverishly to engage customers through online video so that content is available anywhere, anytime, and on any device. Migration to multiscreen video consumption requires thought leadership and forward-thinking partnerships, to help clients keep pace with the rapid march of technology. vuEasy™ is a new solution that opens doors to a wide range of companies waiting for an ideal Cloud-based service to monetize their past, present and future content. Monetization is not just about selling content – it is about building business awareness and a communication strategy around a brand. With vuEasy™, Visual Unity enables an eMarketplace so that businesses can converge in a single cloud service and convert their multimedia assets into revenue. © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  13
  • 14. Tags - Evolution of Online Media • Visual Unity, Gabriel Dusil, Broadcast, System Integration, OTT, Over the Top, Online Video Platform, OVP, Broadcast, Czech Republic, Internet Video, Online Video, Multiscreen, Multi-screen, Multiscreen System Integrator, MSI, Multiscreen Solution Provider, streaming service provider, vuMedia, vuEasy, vuManagement, vuStats, vuRights, CDN, Content Delivery Network, Software development, piracy, HD , High Definition, 4K, UHD, Ultra High Definition, H.264, H.265, MPEG, MPEG2, Broadband, Buffering, Advertising, Online Advertising, Television, TV, Smart TV, Connected TV, Linear Television, Linear TV, Linear Broadcast, Digital Video, New Media, YouTube, Content Management, Media Asset Management, MAM, SaaS, Software as a Service, PaaS, Platform as a Service, © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  14

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