OTT & Multiscreen • Web Seminar • #5 • Defining ROI & TCO for Video Streaming

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• We are proud to present to you our fifth web seminar from our '14 series. …

• We are proud to present to you our fifth web seminar from our '14 series.
• ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com
• ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

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  • 1. ©2014 gabriel@dusil.com www.dusil.com 1 GabrielDusil ChiefMarketing& CorporateStrategyOfficer VisualUnityGlobala.s. www.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com Defining ROI&TCO forVideo Streaming
  • 2. ©2014 gabriel@dusil.com www.dusil.com 2 DefiningROI&TCOforVideoStreaming DownloadtheRecorded VideoPresentation ortheNativePowerPointSlides,here: •http://dusil.com/
  • 3. ©2014 gabriel@dusil.com www.dusil.com 3 AGENDA NEW REVENUE COST SAVINGS FEATURES & BENEFITS PEOPLE PROCESS TECHNOLOGY
  • 4. ©2014 gabriel@dusil.com www.dusil.com 4 Entertainment EnterpriseEntertainment •OTT Enterprise•OVP Video is used to attract new subscribers  Maintain loyalty through Enhanced Features & User Experience (UX)  Large & relevant content libraries justify subscription price Video is used to sell retail products  Sell more product with Demos, Ads, Testimonials, Employee Content  Training Conferencing, Corporate & CEO Announcements ROIisabalancebetween Subscriberrevenue& TotalCostofOwnership ROIisabalancebetween platformcost&new revenuefromvMarketing
  • 5. ©2014 gabriel@dusil.com www.dusil.com 5 ROIMoney ROITimeROIMoney ROITime Increased Profit Increased Revenue Launching New Services Streamline Workflow Higher Client Satisfaction Efficient Supply Chain Focusisonrevenue opportunitiesthatadvance thecorporatestrategy Focusisonopportunities thatimproveefficiency &competitiveadvantages
  • 6. ©2014 gabriel@dusil.com www.dusil.com 6 BuildItYourself CloudServicesBuildItYourself CloudServices Hardware  Software Purchase  Integrate  Operate Service Level Agreement Purchase  Integrate  Operate
  • 7. ©2014 gabriel@dusil.com www.dusil.com 7 Examining TotalCostofOwnership HW StaffDigitize Storage HW SW Management SW People Gateway Legal Services Development App SW Create Contribute Manage Deliver Consume IngestLive Analog Digital Transcode Process HW SW Process Dashboard CRM MAM HW HW Recommend HW SW Protection Payment SW CDN HW SW Maintain Multiscreen Maintenance SW Process Technology Staff Process Legend ©2014 gabriel@dusil.com www.dusil.com 7
  • 8. ©2014 gabriel@dusil.com www.dusil.com 8 Considerations InfrastructureProtection Brand  Image  Credibility  How important is Trust to your subscribers? Disaster Recovery  Data Loss  Is content quickly restorable? Down Time  How fast can you recover?  Backup  Redundancy  Repairs Security  Content at Rest  Content in Motion   Digital Rights Management  URL link protection  Authentication Legal Liabilities  How liable are you if media is lost or stolen?  Subscriber Agreements  Content Rights
  • 9. ©2014 gabriel@dusil.com www.dusil.com 9 CloudComputing&Communications CRM Storage Gaming Music Messaging Productivity Social Networking
  • 10. ©2014 gabriel@dusil.com www.dusil.com 10 CloudDigital Entertainment Video Editing Video Entertainment Metadata Databases Social Networking Video Delivery Video Hosting Video Conferencing
  • 11. ©2014 gabriel@dusil.com www.dusil.com 11
  • 12. ©2014 gabriel@dusil.com www.dusil.com 12 Considerations Lingering Concerns Reliability Concerns  Internet Bottlenecks  Upload vs. download  Single point of failure  Latency • Up-time Control Concerns  “Ownership”  Disconnected from assets Cost Allocation  Capital vs. Operating Ego  “Their goal is to Increase their personal power & stature by amassing departments, info & head count”* *Entrepreneur.com,“IsYourManagerialEgoTooBig?”byJoeRobinson, 11th April2014,http://www.entrepreneur.com/author/joe-robinson
  • 13. ©2014 gabriel@dusil.com www.dusil.com 13 cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com
  • 14. ©2014 gabriel@dusil.com www.dusil.com 14 Synopsis –DefiningROI&TCOforVideo Streaming  Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com  Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.
  • 15. ©2014 gabriel@dusil.com www.dusil.com 15 Tags–DefiningROI&TCOforVideo Streaming  Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,