©2014 gabriel@dusil.com
www.dusil.com
1
GabrielDusil
ChiefMarketing&
CorporateStrategyOfficer
VisualUnityGlobala.s.
www...
©2014 gabriel@dusil.com
www.dusil.com
2
DefiningROI&TCOforVideoStreaming
DownloadtheRecorded VideoPresentation
ortheNat...
©2014 gabriel@dusil.com
www.dusil.com
3
AGENDA
NEW REVENUE
COST SAVINGS
FEATURES & BENEFITS
PEOPLE
PROCESS
TECHNOLOGY
©2014 gabriel@dusil.com
www.dusil.com
4
Entertainment EnterpriseEntertainment •OTT Enterprise•OVP
Video is used to attr...
©2014 gabriel@dusil.com
www.dusil.com
5
ROIMoney ROITimeROIMoney ROITime
Increased Profit
Increased Revenue
Launchi...
©2014 gabriel@dusil.com
www.dusil.com
6
BuildItYourself CloudServicesBuildItYourself CloudServices
Hardware  Software
...
©2014 gabriel@dusil.com
www.dusil.com
7
Examining TotalCostofOwnership
HW
StaffDigitize
Storage
HW SW
Management
SW
Peo...
©2014 gabriel@dusil.com
www.dusil.com
8
Considerations InfrastructureProtection
Brand  Image  Credibility
 How impo...
©2014 gabriel@dusil.com
www.dusil.com
9
CloudComputing&Communications
CRM
Storage
Gaming
Music
Messaging
Productivity
...
©2014 gabriel@dusil.com
www.dusil.com
10
CloudDigital Entertainment
Video Editing
Video Entertainment
Metadata Databas...
©2014 gabriel@dusil.com
www.dusil.com
11
©2014 gabriel@dusil.com
www.dusil.com
12
Considerations Lingering Concerns
Reliability Concerns
 Internet Bottlenecks...
©2014 gabriel@dusil.com
www.dusil.com
13
cz.linkedin.com/in/gabrieldusil
www.dusil.com
gabriel@dusil.com
©2014 gabriel@dusil.com
www.dusil.com
14
Synopsis –DefiningROI&TCOforVideo
Streaming
 Check out other white papers, vi...
©2014 gabriel@dusil.com
www.dusil.com
15
Tags–DefiningROI&TCOforVideo
Streaming
 Fear Uncertainty Doubt, 2nd Screen, B...
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OTT & Multiscreen • Web Seminar • #5 • Defining ROI & TCO for Video Streaming

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• We are proud to present to you our fifth web seminar from our '14 series.
• ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com
• ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

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Transcript of "OTT & Multiscreen • Web Seminar • #5 • Defining ROI & TCO for Video Streaming"

  1. 1. ©2014 gabriel@dusil.com www.dusil.com 1 GabrielDusil ChiefMarketing& CorporateStrategyOfficer VisualUnityGlobala.s. www.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com Defining ROI&TCO forVideo Streaming
  2. 2. ©2014 gabriel@dusil.com www.dusil.com 2 DefiningROI&TCOforVideoStreaming DownloadtheRecorded VideoPresentation ortheNativePowerPointSlides,here: •http://dusil.com/
  3. 3. ©2014 gabriel@dusil.com www.dusil.com 3 AGENDA NEW REVENUE COST SAVINGS FEATURES & BENEFITS PEOPLE PROCESS TECHNOLOGY
  4. 4. ©2014 gabriel@dusil.com www.dusil.com 4 Entertainment EnterpriseEntertainment •OTT Enterprise•OVP Video is used to attract new subscribers  Maintain loyalty through Enhanced Features & User Experience (UX)  Large & relevant content libraries justify subscription price Video is used to sell retail products  Sell more product with Demos, Ads, Testimonials, Employee Content  Training Conferencing, Corporate & CEO Announcements ROIisabalancebetween Subscriberrevenue& TotalCostofOwnership ROIisabalancebetween platformcost&new revenuefromvMarketing
  5. 5. ©2014 gabriel@dusil.com www.dusil.com 5 ROIMoney ROITimeROIMoney ROITime Increased Profit Increased Revenue Launching New Services Streamline Workflow Higher Client Satisfaction Efficient Supply Chain Focusisonrevenue opportunitiesthatadvance thecorporatestrategy Focusisonopportunities thatimproveefficiency &competitiveadvantages
  6. 6. ©2014 gabriel@dusil.com www.dusil.com 6 BuildItYourself CloudServicesBuildItYourself CloudServices Hardware  Software Purchase  Integrate  Operate Service Level Agreement Purchase  Integrate  Operate
  7. 7. ©2014 gabriel@dusil.com www.dusil.com 7 Examining TotalCostofOwnership HW StaffDigitize Storage HW SW Management SW People Gateway Legal Services Development App SW Create Contribute Manage Deliver Consume IngestLive Analog Digital Transcode Process HW SW Process Dashboard CRM MAM HW HW Recommend HW SW Protection Payment SW CDN HW SW Maintain Multiscreen Maintenance SW Process Technology Staff Process Legend ©2014 gabriel@dusil.com www.dusil.com 7
  8. 8. ©2014 gabriel@dusil.com www.dusil.com 8 Considerations InfrastructureProtection Brand  Image  Credibility  How important is Trust to your subscribers? Disaster Recovery  Data Loss  Is content quickly restorable? Down Time  How fast can you recover?  Backup  Redundancy  Repairs Security  Content at Rest  Content in Motion   Digital Rights Management  URL link protection  Authentication Legal Liabilities  How liable are you if media is lost or stolen?  Subscriber Agreements  Content Rights
  9. 9. ©2014 gabriel@dusil.com www.dusil.com 9 CloudComputing&Communications CRM Storage Gaming Music Messaging Productivity Social Networking
  10. 10. ©2014 gabriel@dusil.com www.dusil.com 10 CloudDigital Entertainment Video Editing Video Entertainment Metadata Databases Social Networking Video Delivery Video Hosting Video Conferencing
  11. 11. ©2014 gabriel@dusil.com www.dusil.com 11
  12. 12. ©2014 gabriel@dusil.com www.dusil.com 12 Considerations Lingering Concerns Reliability Concerns  Internet Bottlenecks  Upload vs. download  Single point of failure  Latency • Up-time Control Concerns  “Ownership”  Disconnected from assets Cost Allocation  Capital vs. Operating Ego  “Their goal is to Increase their personal power & stature by amassing departments, info & head count”* *Entrepreneur.com,“IsYourManagerialEgoTooBig?”byJoeRobinson, 11th April2014,http://www.entrepreneur.com/author/joe-robinson
  13. 13. ©2014 gabriel@dusil.com www.dusil.com 13 cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com
  14. 14. ©2014 gabriel@dusil.com www.dusil.com 14 Synopsis –DefiningROI&TCOforVideo Streaming  Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com  Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.
  15. 15. ©2014 gabriel@dusil.com www.dusil.com 15 Tags–DefiningROI&TCOforVideo Streaming  Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,
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