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TV1.Com
 

TV1.Com

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    TV1.Com TV1.Com Presentation Transcript

    • About TV1.Com
      • An online marketing agency of TV1 Communication and Marketing – a Brazilian group with 20 years of history constituted of companies specialized in communication services for many areas.
      • Pioneer in Brazilian internet , TV1.Com is focused on é planning, creating, developing and implementing web solutions, working in an integrate way in the many areas of e-business.
      The company | Working areas | People | Clients
    • Innovation DNA
      • TV1.Com was one of the beta-tester companies of Brazilian corporative web , launching in 1995 the website of Antarctica , one of the most important Brazilian breweries.
      • Innovation has always been the force that moved TV1, today acknowledged as a pioneer company in the multimedia and interactive communication market.
      The company | Working Areas | People | Clients
    • Innovation DNA
      • Some of its accomplishments are:
        • Brazil’s first corporative CD-ROM, developed for Compaq
        • Brazil’s first corporative DVD, for Philips
        • The first advergame for instant messenger in Latin America, for Volkswagen
        • One of the first Brazilian websites, for Antarctica
        • One of the first Brazilian mobile portals (WAP), for Banco do Brasil
      The company | Working areas | People | Clients
    • Positioning
      • Planning as a consultancy
      • Creation as an agency
      • Technology as a developer
      • Dedication as a producer
      The company | Working areas | People | Clients
    • Positioning
      • Planning as a consultancy
      • Creation as an agency
      • Technology as a developer
      • Dedication as a producer
      The company | Working areas | People | Clients Multi-disciplinary team, focused on web planning. Knowledge basis with a history of over 400 projects developed along over 10 years. Its own methodology for shaping strategies and following results. Operational partnerships with research institutes and usability consultancies.
    • Positioning
      • Planning as a consultancy
      • Creation as an agency
      • Technology as a developer
      • Dedication as a producer
      The company | Working areas | People | Clients
      • Award-winning company in the Cannes and London festivals, and many times the winner of the most important Brazilian awards:
      • About: winner of two Grand Prix.
      • ABAnet: agency of the year in 2004.
      • MMonline: award-winner in 2003 and 2004.
      • Aberje: gold prize winner in 2005.
      • Ibest: over 10 awards.
    • Positioning
      • Planning as a consultancy
      • Creation as an agency
      • Technology as a developer
      • Dedication as a producer
      The company | Working areas | People | Clients Its own technological team, with over 50 engineers and scientists in the IT area. The only internet service providing company mentioned in the renowned Exame magazine ranking of the largest and best technology companies in Brazil. The only Brazilian agency in INFO magazine’s list of the most up-to-date companies in Brazil.
    • Positioning
      • Planning as a consultancy
      • Creation as an agency
      • Technology as a developer
      • Dedication as a producer
      The company | Working areas | People | Clients
      • Structured with about 120 professionals covering the whole productive chain:
      • Planning / Project Management / Creation / Web design / Motion design / Architecture of Information / Contents / Development / Technology / Quality Assurance.
    • Working areas
      • TV1.Com is a full-service digital agency which works in a distinguished way in many areas of e-business. Our internal competencies cover all the challenges of strategic planning, creation, development and management of online campaigns and web projects, including websites, corporative portals, web-based applications, solutions in e-commerce and intranets, among others.
      The company | Working areas | People | Clients
    • Working areas
      • Online advertising
      • Online marketing activities (hot sites, promotions, games, virals)
      • Planning and management for online media
      • Planning and presence consultancy in the internet
      • Management of web projects
      • Website, intranet and extranet development and maintenance
      • Architecture and development of web-based systems
      • E-commerce
      • Relationship marketing and e-mail marketing
      • Mobile marketing
      • Contents generating
      The company | Working areas | People | Clients
    • Integrated Communication
      • TV1.Com is part of a group of companies qualified for working in an integrated way in institutional, internal and marketing communication projects which involve many media and platforms.
      The company | Working areas | People | Clients
    • Integrate Communication
      • Besides TV1.Com, TV1 Comunicação e Marketing is also constituted of :
        • TV1 Video
        • TV1 Events
        • TV1 Editorial
        • Multi TV1
      The company | Working areas | People | Clients
    • Integrated Communication
      • TV1 Video, Programs and campaigns for TV. Institutional, business support and training course videos. CD ROMs, DVDs, presentations and interactive kiosks.
      • TV1 Events, Corporative, relationship, convention and celebration events. Presence activities, promotions and incentive campaigns.
      • TV1 Editorial, Customized publishing and corporative magazines for internal and external public. Press media campaigns. Annual reports and social stocks, cases and media kits.
      The company | Working areas | People | Clients
    • Integrated Communication
      • Multi TV1
      • A nucleus that develops full marketing solutions.
      • Different work patterns, production forces organization focused on developing brands and business.
      • Planning and creation team dedicated to the conception of integrated, brand-new solutions in many specific segmented media.
      The company | Working areas | People | Clients
    • Key personal
      • Sergio Motta Mello, President and CEO
      • Selma Santa Cruz, Vice-President and Creative Director
      • Antony Martins, Manager Director
      • Gustavo Donda, Creative Director
      • Carlos Cima, IT Director
      • Nagib Nassif, Account Director
      The company | Working areas | People | Clients
    • Key personal
      • Sergio Motta Mello, President and CEO
      • Journalist and founder of TV1, has worked for the most important Brazilian communication media, such as Folha de S. Paulo, O Estado de S. Paulo and Rede Globo, having worked in Brazil and abroad. A former reporter and chief of Rede Globo’s Washington office between 1979 and 1985, during the 20 years of TV1 Group, has turned into one of the main Brazilian professionals in corporative communication, developing four companies and award-winning cases in many medias. In 2005, received the Ernst Young ‘Entrepreneur of the Year’ Award.
      The company | Working areas | People | Clients
    • Key personal
      • Selma Santa Cruz, Vice-President and Creative Director
      • Journalist and documentary maker, with specialized studies in marketing. In written press, she has worked as politics editor for newspaper Estado de São Paulo, correspondent of Veja magazine in NY and director of Veja S.Paulo. For television, directed and produced, among others, the Gente que Faz series, broadcasted by Rede Globo, and educational series Tom da Mata for Futura channel. For internet media, implemented corporative portals for companies like Lojas Americanas, and a website for children, Turma do Chiquinho for Globo.com. Acknowledged in 2006 as Corporative Communication Personality of the Year, by Aberie Awards.
      The company | Working areas | People | Clients
    • Key personal
      • Antony Martins, Manager Director
      • Graduated in computer engineery with MBA in marketing and mastership in economy for companies. Over 12 years of experience in communication project development and management, is responsible for Management Direction of TV1.Com, also working as the director of the Multi TV1 integrated communication department. Under his management, TV1.Com has reached great heights in the last years, being considered the largest and best internet agency in Brazil by Exame magazine, the most important Brazilian publication about the world of business.
      The company | Working areas | People | Clients
    • Key personal
      • Gustavo Donda, Creative Director
      • Graduated in Social Communication with MBA in business economy. Has specializations in direct marketing and advertising creation. Nine years of working experience in creating online communication projects, five years as director of TV1, one of his responsibilities being the supervision of a team of over 50 professionals and the creative management of the company’s most important accounts, such as Microsoft, Volkswagen, Brasil Telecom, SAP, Boticário, Guaraná Antarctica and Cyrela. Acknowledged with over 10 national and international awards, including Cannes and London, is a former member of the jury in the important Brazilian Awards ABOUT and MMonline. Also works as planning and creation director of the Multi TV1 unit, where he is responsible for developing integrated campaigns and solutions in many online and off-line media.
      The company | Working areas | People | Clients
    • Key personal
      • Carlos Cima, IT Director
      • Computer engineer and master in business administration, has over 10 years of experience in developing web-based solutions and systems. Before entering the TV1 team in 1999, was responsible for the technology of the first Brazilian Internet server, and took part in the implementing process of one of the first e-commerce websites, still in 1995. At TV1.Com he is responsible for supervising the programmer, systems analyst and computer engineer teams.
      The company | Working areas | People | Clients
    • Key personal
      • Nagib Nassif, Account Director
      • An adman with over 10 years of experience in developing, planning and managing web projects. As an executive, took part in the implementing process of some of Brazilian internet’s most important startups, such as free internet server Super11.net. Responsible for managing the attendance and business teams of TV1.Com, and consequently of the invoice of one of the three most important internet agencies in Brazil.
      The company | Working areas | People | Clients
    • Most Important Clients
      • Carrefour
      • Volkswagen
      • Microsoft
      • Brasil Telecom
      • Cyrela
      • Unilever
      • Ambev (InBev)
      The company | Working areas | People | Clients
    • Volkswagen
      • The Volkswagen website receives na average of 1,5 million visits per month, and is of TV1’s responsibility since 1998.
      • The scope includes:
        • Website,
        • Online marketing activities,
        • E-commerce,
        • E-mail marketing.
      The company | Working areas | People | Clients
    • www.volkswagen.com.br
    • www.volkswagen.com.br
    • www.volkswagen.com.br
    • www.volkswagen.com.br
    • Volkswagen
      • Case Online Marketing Activity “VW Supertrunfo”:
        • The Challenge: to use internet in an innovative way to communicate the brand and create traffic for the Volkswagen website.
        • The Solution :
          • Digital, online and multiplayer version of the popular 1980s card game “Supertrunfo”.
          • Inserting the game in MSN Messenger communicator, so that players could defy one another online, through the window of the applicative.
      The company | Working areas | People | Clients
    • http:// www.vwbr.com.br/PlanetaVW/Games /
    • http:// www.vwbr.com.br/PlanetaVW/Games /
    • http:// www.vwbr.com.br/PlanetaVW/Games /
    • Volkswagen
      • Case Online Marketing Activity “VW Supertrunfo”:
      • Results:
        • 2 million matches per month, each match lasting about 6 minutes.
        • VW Supertrunfo became world class in MSN as the first Messenger Adgame in Latin America.
      The company | Working areas | People | Clients
    • Carrefour
      • TV1.Com is the agency responsible for the internet operation of the French retail giant.
      • The scope of the work includes:
        • Creation, development and management of the website,
        • Online marketing campaigns,
        • E-commerce ,
        • E-mail marketing.
      The company | Working areas | People | Clients
    • www.carrefour.com.br
    • www.carrefour.com.br
    • www.carrefour.com.br
    • Microsoft
      • The 7th most accessed website in Brazil, the Microsoft Brasil website is also of TV1’s responsibility since 1999. Includes:
        • Management of over 80 websites,
        • Online marketing activities,
        • Online advertising,
        • Extranet with partners,
        • E-mail marketing,
        • Endomarketing activities.
      The company | Working areas | People | Clients
    • www.microsoft.com.br
    • www.microsoft.com.br
    • www.microsoft.com.br
    • Cyrela
      • The most profitable real-estate trading website in Brazil.
      • Entirely built by TV1.Com.
      • Sophisticated tracking and online attendance tools.
      • The scope of TV1.Com also includes:
        • Website manteinance,
        • System development,
        • Online advertisement creation,
        • Online media planning and trading.
      The company | Working areas | People | Clients
    • www.cyrela.com.br
    • Tracking, management and analysis tools
    • Cyrela
      • Some numbers :
        • The Cyrela online trading team is constituted of over 40 exclusive real estate agents.
        • 20% of the construction company’s sales are made online.
        • TV1.Com develops 8 different online campaigns per month, which generate 60% of the sale leads for e-commerce.
      The company | Working areas | People | Clients
    • Unilever
      • TV1 is one of the main online communication partners of Unilever, working in many areas. Besides being responsible for the development of the company’s corporative website, intranet and online category and supplies management, TV1 is also responsible for the websites and marketing activities of these brands:
      • Knorr | Close-up | Kibon | Doriana | Becel | Lux
      The company | Working areas | People | Clients
    • www.knorr.com.br
    • www.becel.com.br www.doriana.com.br
    • www.closeup.com.br
    • Unilever
      • Case integrated marketing “Luxy” for the LUX brand :
        • Cross-media campaign which involved marketing broadcast on TV (during “Mais Você”, the most popular Brazilian TV program for the ‘housewife’ profile audiences) and sustaining activities in the internet. All this developed by TV1.
        • In the short commercials, produced with animation techniques, the character named “Luxy” tells stories of ‘womanisms’.
        • The same character is the star of a weblog hosted in the product website where she writes her diary and interacts with the customers, who also write their comments.
      The company | Working areas | People | Clients
    • TV spot snapshots
    • www.luxluxo.com.br
    • Ambev
      • The Brazilian ´subsidiary of the largest beverage company in the world, InBev (a product of the merging of Brazilian company Ambev and Belgian company Interbrew). TV1.Com is the agency responsible for the online campaigns of the country’s main soft drink brand: Guaraná Antarctica .
      • The work includes:
        • Website development and management,
        • Creation, development and online community management focused teenage audiences.
        • Online advertising, marketing, viral and promotions.
      The company | Working areas | People | Clients
    • www.guaranaantarctica.com.br
    • www.guaranaantarctica.com.br
    • www.guaranaantarctica.com.br/atitudes
    • TV1.Com Business contact : Antony Martins, manager director Address : Rua Joao Ramalho, 1063, Perdizes – São Paulo – SP – Brazil Phone number : +55 (11) 3677 0802 e-mail : antony@tv1.com.br website : www.tv1.com.br