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Zuvulguu
 

Zuvulguu

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    Zuvulguu Zuvulguu Presentation Transcript

    •  
      • ¯íèéí áîäëîãî áîëîâñðóóëàëò
      • Çàð ñóðòàë÷èëãààíû òºëºâëºãºº
      • Áîðëóóëàëòûí òºëºâëºãºº
    • Îð÷èí ¿åä õýðýãëýã÷èä ãóðèë, ãóðèëàí á¿òýýãäýõ¿¿íèéã “èäýõ þì” ãýæ îéëãîõîîñ èë¿¿ “ýð¿¿ë ìýíäèéã òýòãýã÷ õýðýãëýý” õýìýýí îéëãîõ áîëæýý. Ýíý íü áèäíèé ñóäàëæ áóé “Òàëõ ×èõýð”ÕÊ-òàé ñàëøã¿é õîëáîîòîé þì. Òèéìýýñ ÷ ýíýõ¿¿ êîìïàíèé ìàðêåòèíãèéí ¿éë àæèëëàãààã áîëîâñðîíãóé áîëãîõ òóõàé ººðñäèéí ñàíàë ñóäàëãààã ýë èëòãýëäýý òàíèëöóóëæ áàéíà.
      • ¯ íèéí ñòðàòåãè
      • Õýðýãëýýíä íèéöýõ á¿òýýãäýõ¿¿í-Õýðýãëýã÷èä òîõèðîõ õÿìä ¿íý
      • ¯íèéí óÿí õàòàí áàéäàë
    • II. ¯íý òîãòîîõ àðãà ¯íý = Íýãæèéí çàðäàë+Íýãæèéí àøèã Á¿òýýãäýõ¿¿íèé íýð Íýãæèéí çàðäàë/¥/ Íýãæèéí àøèã Òîãòîîñîí ¿íý/¥/ ÇÇ-èéí äóíäàæ ¿íý/¥/ Òàëõ 400 30% 120¥ 520 620-800 Æèìñò 890 30% 270¥ 1160 1300-1500 Õàð òàëõ 320 30% 100¥ 420 500-650 Ñ¿¿òýé ÷åõ 520 25% 130¥ 650 800-1500
      • ßëãàâàðò ¿íèéí õ¿ñíýãò
      Á¿òýýãäýõ¿¿íèé íýð Õýìæèõ íýãæ Æèæèãëýíãèéí ¿íý/¥/ Áººíèé ¿íý/¥/ Òàëõ Øèðõýã 600 520 Õàð òàëõ Øèðõýã 480 420 Ñ¿¿òýé ÷åõ Øèðõýã 780 650
      • PR õýðýãæ¿¿ëýõ àðãà
      • Õ¿ì¿¿ñèéí çàéëøã¿é õýðýãëýý áîëñîí òàëõûã èäñýíýýð ýð¿¿ë ìýíäýý õàìãààëàõ òóõàé õýðýãëýã÷äýä õ¿ðãýõ.
      • Èíãýõäýý:
      • “ ÒÌ” òâ-èéí “Òàíû ýð¿¿ë ìýíä” íýâòð¿¿ëãýýð õàð òàëõíû à÷ òóñûã ñóðòàë÷ëàõ
      • “ Øîê”, “hey hey” çýðýã õ¿ì¿¿ñèéí ¿çýõ äóðòàé äýëãýöèéí öýíãýýíò íýâòð¿¿ëã¿¿äòýé õàìòðàí àæèëëàæ èâýýí òýòãýõ
      • Öýöýðëýã¿¿äýýð ÿâæ, òàëõ õýðõýí ýð¿¿ë ìýíäýä òóñòàé áîëîõûã õ¿¿õä¿¿äýä òàíèóëàõ
      • II. Ñóðòàë÷èëãàà
      • “ ¯äèéí öàé õºòºëáºð”-òýé õàìòðàí àæèëëàõ
      • “ Òàëõ ×èõýð”-Òàíû õýðýãëýý
      • Ýð¿¿ë õ¿íñíèé àÿíã ºðí¿¿ëýí, ººðèéí á¿òýýãäýõ¿¿í¿¿äèéã òàíèóëàõ ºäºðëºãèéã çîõèîí áàéãóóëàõ
      • Áîðëóóëàëòûí áàéðàíäàà àìòàëãààò õóäàëäàà çîõèîí áàéãóóëàí, õýðýãëýã÷äýýñ ñàíàë àñóóëãà àâàõ
    • Ñóðòàë÷èëãàà õèéõ àðãà Ñóðòàë÷èëãàà õèéõ îáúåêò Ñóðòàë÷èëãàà õèéõ õóãàöàà Ñóðòàë÷èëãààíû çàðäàë Ñóðòàë÷èëãààíû õýðýãëýãäýõ¿¿í 1 . “Òàëõ ×èõýð- Òàíû õýðýãëýý” Àÿí Ñ¿õáààòàðûí òàëáàé 5 ñàðûí 1-31 3000000¥
      • Áýëýí á¿òýýãäýõ¿¿í
      • Òàðààõ ìàòåðèàë
      2. “¯äèéí öàé õºòºëáºð” Íèéñëýëèéí áîëîí îðîí íóòãèéí á¿õ ñóðãóóëèóä 9 ñàðûí 1-11 ñàðûí 1 Æè÷: Õàìòðàí àæèëëàõ ó÷èð õ¿ðãýëòèéí çàðäàë ãàðàõ áîëíî.
      • Áýëýí á¿òýýãäýõ¿¿í
      • Òàðààõ ìàòåðèàë
      3. Àìòàëãààò õóäàëäàà, ñàíàë àñóóëãà Áîðëóóëàëòûí á¿õ öýã¿¿ä 12 ñàðûí 1-15 1500000¥
      • Áýëýí á¿òýýãäýõ¿¿í
      • Òàðààõ ìàòåðèàë
      • Ñàíàë àñóóëãûí õóóäàñ
      • ªºðèéí õóäàëäààíû öýãýýð áîëîí ãýðýýò áîðëóóëàã÷äààð äàìæóóëàí õóäàëäàíà.
      • Áîðëóóëàëòûí òààìàãëàë
      • ÓÁ õîòûí õ¿í àìûã 1000000, äóíäàæ ãýð á¿ë 4 ãèø¿¿íòýé ãýæ ¿çâýë íèéò 250000 ºðõ áàéíà.
      • Äóãóé òàëõ, õàð òàëõ:
      • 250000*10%*30=750000ø
      • 250000*11%*30=825000ø
      • 250000*5%*30=375000ø=>ñ¿¿òýé ÷åõ
      • 250000*1%*30=750000êã=>æèìñò
      • 250000*1.2%*30=90000êã=>ºíõð¿¿ø
    • Ä/ä Á¿òýýãäýõ¿¿íèé íýð òºðºë Õýìæèõ íýãæ Íýãæèéí ¿íý Áîðëóóëàëò Íèéò 1-ð óëèðàë 1 ñàð 2 ñàð 3 ñàð Òîî Íèéò ¿íý 1 Òàëõ /äóãóé/ Ø 520á 750000 390ñàÿ 825000 429ñàÿ 825000 429ñàÿ 2400000 1248ñàÿ 2 Òàëõ/äóãóé/ Ø 600æ 500000 300ñàÿ 825000 495ñàÿ 825000 495ñàÿ 2150000 1290ñàÿ 3 Õàð òàëõ Ø 420á 750000 315ñàÿ 825000 34a7ñàÿ 825000 347ñàÿ 2400000 1009ñàÿ 4 Ñ¿¿òýé ÷åõ Ø 650æ 375000 243.75ñàÿ 375000 243.7ñàÿ 375000 243.7ñàÿ 1125000 731ñàÿ 5 Æèìñò Êã 1160 750000 87ñàÿ 75000 87ñàÿ 75000 87ñàÿ 225000 261ñàÿ 6 ªíõð¿¿ø Êã 850 90000 76.5ñàÿ 90000 76.5ñàÿ 90000 76.5ñàÿ 270000 229.5ñàÿ 7 Õýâèéí áîîâ Ø 950 150000 142.5ñàÿ 1500000 1425ñàÿa 1500000 1567.5ñàÿ 8 Äýëáýý Êã 1100 150000 164ñàÿ 150000 165ñàÿ 150000 165ñàÿ 450000 494ñàÿ
      • Á¿òýýãäýõ¿¿í íèéë¿¿ëäýã ñ¿ëæýý áîëîí áóñàä äýëã¿¿ð¿¿äèéí õóâüä:
      • Áàðààã ¿íý òºëáºðã¿é õ¿ðãýæ ºãºõ
      • Óäñàí ÷àíàð ìóóäñàí áàðààã ¿íýã¿é ñîëüæ ºãºõ
      • Áýëýã äàãàëäóóëàõ
      • Àâñàí á¿òýýãäýõ¿¿íèé òîîíîîñ õàìààð÷ õºíãºëºëò îëãîõ
      • Øèíý á¿òýýãäýõ¿¿íèéã óðàìøóóëàëòàé ¿íýýð îëãîõ
      • Õýðãýëýã÷äèéí õóâüä:
      • Àìòàëãààò õóäàëäàà ÿâóóëàõ
      • Áýëýã äàãàëäóóëàõ
      • Óðàìøóóëëûí êóïîí îëãîõ
      • Õÿìä ¿íèéã ñàíàë áîëãîõ
      • Øèíý á¿òýýãäýõ¿¿íèé àìòàëãààíû òåñò ¿íýã¿é òàðààõ
      • Õýðýãëýõýä õÿëáàð áîëãîõ(ç¿ñýõ ã.ì)