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Your website, keywords, page tag, Structure…
Links to your website (who links, how they link?)
Google is used by millions of your potential customers
SEO is good for your business and good for your resume.
Customer search by keywords, but which keywords?
Getting to the top of Google’s free listing is the goal.
Using free tools makes it better still.
Clipping is a handy way to collect important slides you want to go back to later.