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Seo for developers

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How search engine works and what are the changes going to effect in search engine optimization process in Developer point of view. …

How search engine works and what are the changes going to effect in search engine optimization process in Developer point of view.

What are the major and miner missing in coding side in SEO point of view.

This is the detail info about Search engine optimization process the developers key role.

Published in: Education, Technology, Design

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  • 1. WELCOME Introduction to SEO Presented by: Chandra Shekar Reddy. G
  • 2. Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.
  • 3. DEFINITION What is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.
  • 4. MARKET SHARE Search Engine Optimization = Google Optimization
  • 5. THOUSANDS OF LITTLE FACTORS THAT INFLUENCE IT. Some are a drop of water, others are a glass of water. You never know which one will overflow the bucket.
  • 6. THERE ARE THREE MAIN GROUPS OF FACTORS THAT INFLUENCE YOUR GOOGLE RANKING. Technique Links Content Keywords
  • 7. TECHNIQUE <h1>My Article Title</h1> <p>Scientists reported Wednesday…</p> BUILDING PAGES <span class=“heading1”>My Article Title</span> <p>Scientists reported Wednesday…</p>
  • 8. PROPER USE OF COMMON TAGS <meta name=“description” content=“”> <title> Description tag is a must; make it short & sweet and unique to the page. You don’t need a keyword tag. <strong> <a>, <h1>, <h2>, <h3> Did you know there is only H1 tag1 per page? They signify the most important content <noscript>, <object> <b> Actually useful to search engines and people with down-level experiences
  • 9. IMPROPER USE OF COMMON TAGS <img alt=“”> Don’t forget to include a description for search engines, and folks with slow connections. <script> No links or redirects locked behind a script tag <meta> (the crazy ones: Refresh, Robots/ Index, Follow) You can get caught up in supporting every last meta tag, don’t! Focus on the REP, and Description.
  • 10. LINKS / URL’s 1. Protocol URL Best Practices: 2. Subdomain 3. Root Domain 4. Top-Level Domain 5. Subfolde r/Path 6. Page 7. Parameter 8. Named Anchor Common URL Elements http://store.example.com/category/keyword?id=123#top 1 2 3 4 5 6 7 8
  • 11. CONENT Keywords Keyword-phrases Digital marketing without content is like a cafe without coffee. There’s nothing to talk over.
  • 12. Why is SEO so important
  • 13. IMPORTANCE 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest
  • 14. WHY SHOULD YOU CARE ABOUT SEO? Where page views come from Referring Sites 35% Direct 22% Search 43%
  • 15. THE EQUATION Design for your customers Be smart about robots Enjoy longlasting success
  • 16. HOW SEARCH WORKS 1. Crawling CRAWLING RANKING 3. Searching Index 2. Ranking SEARCHING
  • 17. HOW SEARCH WORKS 1. Crawling CRAWLING RANKING SEARCHING 3. Searching Dynamic Ranking Index 2. Ranking Query Parsing
  • 18. THANK YOU For Your Potential Watching