Glenn C Site Accy P Point Pres


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  • Glenn C Site Accy P Point Pres

    1. 1. The Revolution Masterclass on Website Accessibility
    2. 2. Site Accessibility <ul><li>Ensures that all users, regardless of physical and mental capability, can access all content and services on your site. </li></ul><ul><li>Regardless of browser type, whether or not the user is using assisted technology, PC or Mac, mobile, pocket PC, or is viewing in a low-lighting environment. </li></ul><ul><li>Distinguished from usability, which is the success of a person using your site to complete tasks effectively in a reasonable amount of time. </li></ul>
    3. 3. Legality <ul><li>The Web Accessibility Initiative (WAI) is an effort by the World Wide Web Consortium (W3C) to improve the accessibility of the World Wide Web for people with disabilities. </li></ul><ul><li>The WAI has guidelines with checkpoints Legal standards are enforced by the W3C , </li></ul><ul><li>The 1995 Disability Discrimination Act (DDA) – Extended to service providers and is anticipatory. </li></ul>
    4. 4. Sites and Their Objectives <ul><li> sensible, functional, less pretty, BRILLIANT! </li></ul><ul><li>Campaign sites: more branding issues at stake, more targeted audience base </li></ul><ul><li>Sites with separate, and more accessible content </li></ul>
    5. 5. Commercial Benefits <ul><li>Increased Profits and ROI </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Searchability Benefits </li></ul><ul><li>Technical and editorial perspective </li></ul><ul><li>Color, Contrast, Correct and Adjustable Fonts </li></ul><ul><li>Ordering code </li></ul><ul><li>The Broadcasting and Creative Industry Disability Network </li></ul>
    6. 6. Testing <ul><li>A web site is never finished </li></ul><ul><li>The majority of complaints are due to a lack of communication </li></ul><ul><li>Test early and often with real end users </li></ul><ul><li>Test sites before publication </li></ul><ul><li>Check the full page whenever you alter content </li></ul><ul><li>Make a site clear and usable to the visually impaired </li></ul><ul><li>Create an exciting, engaging site without compromising accessibility </li></ul><ul><li>Find the right balance </li></ul>
    7. 7. TOP TIPS ON ACCESSIBILITY <ul><li>1. Scope and purpose of the web site </li></ul><ul><li>2. Know and understand the make-up of your audience groups. </li></ul><ul><li>3. Creativity. </li></ul><ul><li>4. Understand legal obligations. </li></ul><ul><li>5. Follow the guidelines. </li></ul><ul><li>6. Use automated testing tools but don't rely on them. </li></ul><ul><li>7. The quality of a site's content structure is vital </li></ul><ul><li>8. Continuous testing is crucial as site content is constantly evolving. </li></ul><ul><li>9. Accessible sites achieve higher search engines rankings. </li></ul>
    8. 8. Questions <ul><li>Why is internet accessibility viewed differently than accessibility to other types of technology and communications? </li></ul><ul><li>What experiences have you or someone you know had with website accessibility? </li></ul><ul><li>How far is too far in requiring companies to potentially sacrifice creativity and freedoms when designing their websites to accessibility standards? </li></ul>
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