Introduction to Review ProThe company has been created in 2008 following the idea thatsocial media can drive revenue growth by increasing guestsatisfaction especially in the hotel industry.Today Review Pro has near than thousand hotels as clientincluding hotel chains (Louvre hotels, crown plaza…) andindependent hotels (the chain hotusa hotel…) located in 70countries.
Global review indexThe Global review index is the general online guest satisfactionscore for a hotel or a group, this index is based upon analgorithm based on quantitative analysis of data from all majorOTA ( it analyzes the reviews of 90 OTAs).
Cornell ResearchThe impact of Users General Content: Example of Travelocity(based on N America OTA data)This study is based on 9 city in America and it detailed theproperty level information of purchased and not purchasedhotels. The objective is to estimate Logistic Regression modelto asses attribute impacts upon purchase decision such as theprice, the rank (star) or the location…The results of this study are:The review score has increasedThe odds of being booked as increasedCould increase the prince but maintain probability of purchase/market share
What is the relationship betweenQGI and revenue gainsGRI means Global Revenue Index which is basically the onlineguest satisfaction. GRI tracks the performance of hotels whichuses it, thanks to these information, they can analyze theirstrenght and weaknesses in order to be better and responds tothe guests needs, that’s why it is directly linked with the revenuegains
What person/position, in the hotel, is responsible foranalysis of pricing changes based on quality index changes?There are several person responsible for the analyses of pricingbased on quality index changes:The revenue manager fixes the rates of the hotel accordingdatas such as guest needs and forecast from the lasts years.The commercial director which is responsible of the sales of thehotel, he adapt the offer according to the guest needs and thehotel policies.The director which is responsible of the hotel.The marketing director who uses the best way to promote thehotel and analyzes the satisfaction through the feedback ofcustomers.
What new measurement will be used tomeasure quality scores to revenue performance?The Revenue Generation Index is a good way to measure theability of your company to answer of the market needsdepending the price policy applied in your hotel. This systemhelp you to sell your product at the best price (in a hotel itdepends on the period): you can sell all of your rooms but yourrates can be to low whereas your competitors can sell loweroccupancy but earn more revenues.In a hotel the revenue manager is able to understand thissystem.
Is ORM the RevenueMaximization of the future?In my opinion, Online Reputation Management is a part ofRevenue Maximization of the future, because it use a new kindof tools that are used by the guest, it is very important forcompanies especially in the hospitality industry to be able tounderstand and use the reputation management in order torespond to the guest needs as good as possible.Reputation Management is not the only way to optimize therevenue, because hotels needs to take in consideration otherinformation (period, event, economy…) to adapt its policies tothe market.