Meeting 4 team b
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    Meeting 4 team b Meeting 4 team b Presentation Transcript

    • Sarah Stanley, Taylor Minter, Marco Pasquinelli
      The Meanings and Dimensions of Culture and Managing Across Cultures
    • Objectives
      Define and explore culture
      Describe cultural values and dimensions
      Discuss cross cultural differences and similarities
      Provide advice on intercultural relationships
    • Agenda
      Lecture and discuss culture
      Examining and dispelling stereotypes
      Hofstede and Trompenaars cultural studies
      Predispositions and examples
      Cultural effects on marketing and time
      Case study
      Doing business in foreign countries
    • Culture
      What is culture?
      Culture is acquired knowledge people use to interpret experience and generate social behavior which forms values, create attitudes and influences behavior
      What are some of the cultural differences you have noticed since you’ve been in Europe?
      Culture Quiz
    • Stereotypes
      Look on page 100
      What are European stereotypes that you had before you got here, and what is the reality you have encountered?
    • Cultural Values
      Name American cultural values
      How much influence do you think cultural values have in the workplace?
    • Hofstede’s Cultural Dimensions
      Power distance
      The extent to which less powerful members of institutions and organizations accept that power is distributed unequally
      Uncertainty Avoidance
      The extent to which people feel threatened by ambiguous situations and have created beliefs and institutions that try to avoid these
    • Dimensions Continued
      Individualism vs. Collectivism
      Ind.- look after themselves and their immediate family only
      Coll.-belong to groups or collectives and to look after each other in exchange for loyalty
      Masculinity vs. Femininity
      Mas.- dominant values are success money and things
      Fem.-dominant values are caring for others and quality of life
    • Dimensions
      Where do you think Japan, France and America fall on these dimensions?
    • Trompenaars
      Universalism vs. Particularism
      Un. – The belief that ideas and practices can be applied everywhere in the world without modification
      Pa. – The belief that circumstances dictate how ideas and practices should be applied and that something cannot be done the same everywhere
      Individualism vs. Communitarianism
      In. – The tendency of people to look after themselves and their immediate family
      Com. – Refers to people regarding themselves as part of a group
    • Trompenaars
      Neutral vs. Emotional
      Neut. – A culture in which emotions are held in check
      Em. – A culture in which emotions are expressed openly and naturally
      Specific vs. Diffuse
      Sp. – A culture in which individuals have a large public space they readily share with others and a small private space they guard closely and share with only close friends and associates
      Dif. – A culture in which public space and private space are similar in size and individuals guard their public space carefully, because entry into public space affords entry into private space as well
    • Trompenaars
      Achievement vs. Ascription
      Ach. - A culture in which people are accorded status based on how well they perform their functions
      Asc. – A culture in which status is attributed based on who or what a person is
    • Predispositions
      Ethnocentric- values and interests of the parent company are used to make decisions
      Polycentric- decisions fit the culture of the countries where the MNC operates
      Regiocentric- the firm blends its interests with those of its subsidiaries on a regional basis
      Geocentric- company integrates a global systems decision making process
    • Culture and effects on marketing
      How do you think culture effects business tactics such as marketing products?
    • Time as a cultural factor
      Time (Sequential vs. Synchronous)
      Seq. – People tend to do only one activity at a time, keep appointments strictly, and show a strong preference for following plans as they are laid out
      Syn. – People tend to do more than one activity at a time, appointments are approximate and may be changed at a moment’s notice
      How does people’s view and adherence to time effect business relations?
    • Case Study- Beijing, Here We Come!
      What is the likelihood that the Canadians will be able to reach an agreement with the mainland Chinese and not have to go back to their Taiwanese supplier?
      Are the Canadians making a strategically wise decision letting the Chinese from the PRC handle all the manufacturing, or should they insist on getting more actively involved in the production process?
      What specific cultural suggestions would you make to the Canadians regarding how to do business with the mainland Chinese?
    • How well do you know cultures?
    • Advice on handling intercultural relationships
      China tips
      Brazil tips