Why Users Won't Jump Through Library E-Book Hoops and How to Fix It
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Why Users Won't Jump Through Library E-Book Hoops and How to Fix It

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This presentation combines highlights from two 2014 ER&L presentations: Never Mind I’ll Just Buy It: Why Users Won’t Jump Through Your Hoops and DDA 2.0: Evidence-Based Selection of E-Books.

This presentation combines highlights from two 2014 ER&L presentations: Never Mind I’ll Just Buy It: Why Users Won’t Jump Through Your Hoops and DDA 2.0: Evidence-Based Selection of E-Books.

Via an entertaining compare and contrast, this presentation explores disconnects between e-books via library PDA and third-party platforms compared to “real world” resources such as Kindle e-books.
Then, the presenter will show how UConn Libraries PDA program is quite successful from an acquisitions perspective, but access to DRM-encased e-books is a less than ideal user experience and share how UConn Libraries is working to provide access to thousands of DRM-free e-books while only purchasing titles with highest use.

The purpose is to illustrate how library resources and commercial resources aim to meet user needs in radically different ways, and how libraries can fix it.

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Why Users Won't Jump Through Library E-Book Hoops and How to Fix It Presentation Transcript

  • 1. Joelle Thomas joelle.thomas@lib.uconn.edu Galadriel Chilton galadriel.chilton@lib.uconn.edu @gchilton slideshare.com/gchilton
  • 2. Why Users Won’t Jump Through Library E-Book Hoops and How to Fix It http://www.flickr.com/photos/jorgennijman/
  • 3. Kindle vs. Library eBooks http://www.flickr.com/photos/pacificcove/
  • 4. Bless your heart.
  • 5. Movie Time Inflicting Pain / The Absurd http://www.flickr.com/photos/st3f4n/ http://screencast.com/t/sbOxLZaQ
  • 6. "Ebook is a horrible word for the ‘online books available through browsers’ that we actually offer." Stephanie Willen Brown Director, Park Library University of North Carolina
  • 7. http://www.pewresearch.org/2013/06/25/library-readers-book-type/
  • 8. “12% of readers of e-books borrowed an e-book from the library in the past year. But a majority of Americans do not know that this service is provided by their local library.” Pew Internet & American Life Project: Libraries, Patrons, and E-books http://www.flickr.com/photos/minusbaby/
  • 9. “E-book borrowers appreciate the selection of e-books at their local library, but they often encounter wait lists, unavailable titles, or incompatible file formats.” Pew Internet & American Life Project: Libraries, Patrons, and E-books http://www.flickr.com/photos/sybrenstuvel/
  • 10. Assumptions Dissonance http://www.flickr.com/photos/tmb/ Users quickly grasp intuitive interfaces on their own. Products must adapt to please users. Users ignore integrated help. Users require extremely detailed step-by-step guides. Users must adapt to master products. Users will consult documentation. vs.
  • 11. What Users Expect (for Christmas)
  • 12. And What We Seem to Want Them to Expect http://www.markhillpublishing.com/the-internet-transistor-radio/
  • 13. Complexity Is Not an Excuse "The major cause of complicated, confusing, frustrating systems is not complexity: It is poor design." -Don Norman, Living with Complexity http://www.flickr.com/photos/freshwater2006/
  • 14. “In the current environment, most people do not have time to spend searching for information or learning how to use a new information source or access method. In order to be one of the first choices for information, library systems and interfaces need to look familiar to people by resembling popular Web interfaces, and library services need to be easily accessible and require little or no training to use. Convenience is a critical factor for users across all demographic categories, and is liable to remain so going forward.” Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011). http://www.flickr.com/photos/hellie55/
  • 15. "Piracy is almost always a service problem and not a pricing problem. [...] Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company." -Gabe Newell http://www.tcs.cam.ac.uk/interviews/0012301-interview-gabe-newell.html http://www.flickr.com/photos/akahodag/ Piracy is Not an Excuse
  • 16. “In certain instances, we find that eliminating DRM restrictions can lead to an increase in sales of legal downloads, a decrease in sales of traditional CDs, and a decrease in piracy. Although we focus on the music industry, we also note that our conclusions are general and apply more broadly to the digital world of books, movies, video games, etc.” Vernik, D. A., Purohit, D., & Desai, P. S. (2011) http://www.flickr.com/photos/trippchicago/
  • 17. http://fedup.dosomething.org/ Less affluent users should not have to put up with crap; libraries should not perpetuate the information and digital divide by providing inferior access: “African-Americans, Hispanics, and those who live in lower- income households are more likely than others to say they would be interested in borrowing pre-loaded e-reading devices and take classes about how to use the devices and download books.” Pew Internet & American Life Project: Libraries, Patrons, and E-books
  • 18. Photo from www.geekologie.com
  • 19. Photo Credit: Darren Tunnifliff
  • 20. “Thanks very much for these links. However, I must share my feedback that this e-reader format is quite possibly the worst publication format that I have yet come across. In printing off the full chapters I wanted, some suddenly were truncated and every one had many page duplications, probably a result of subsections being defined part way through the page. I’m sure that this affected the number of pages I was allowed to print off too. The normal SpringerLink format would have been a thousand times better. I take what I can get, of course.” Assistant Professor Jonathan L Klassen Molecular and Cell Biology February 21, 2014
  • 21. Photo Credit: Novartis AG
  • 22. Current Profile Specs:  Books Over $100  Imprint of 3 Years to Present  Excludes Textbooks  3 Short Term Loans, 4th Triggers Purchase Percent Use by Publisher July 2011 – December 2013 Taylor & Francis 29% Wiley 16% Springer 10% Elsevier 7% Cambridge Univ. Press 4% Oxford Univ. Press 3% ABC-CLIO 2%
  • 23. Current Profile Specs:  Books up to $99.99  Imprint of 3 Years to Present  Excludes Textbooks  3 Short Term Loans, 4th Triggers Purchase Wiley 17% Palgrave Macmillan 9% Cambridge Univ. Press 6% Princeton Univ. Press 5% Elsevier 4% Univ. of Chicago Press 4% Oxford Univ. Press 3% Percent of Use by Publisher July 2011 – December 2013
  • 24. Photo Credit: zetson
  • 25. DDA 2.0 Evidence-Based Acquisition of E-Books • Library pays a minimal deposit for 12-months of access to all of a publisher’s DRM-free e- books on the publisher’s platform • Library and publisher negotiate a minimum spend to be paid at end of 12 months • Library activates access to e-books (loads MARC records, etc.) • Library analyzes use at end of 12 months and purchases e-books with highest use to meet or exceed minimum spend. • Access to unpurchased e-books ends. • Library applies usage statistics gathered to help inform next fiscal year’s budget allocations. Photo Credit: Sepehr Ehsani
  • 26. Photo by subscircle
  • 27. Photo Credit: cellar_door_films
  • 28. Galadriel Chilton galadriel.chilton@lib.uconn.edu @gchilton slideshare.net/gchilton Thank you! 2014
  • 29. Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011). “If it is too inconvenient I’m not going after it:” Convenience as a critical factor in information-seeking behaviors. Library & Information Science Research, 33(3), 179–190. doi:10.1016/j.lisr.2010.12.002 Duggan, M. (2012, December 27). E-book reading jumps; print book reading declines. Pew Internet Libraries. Retrieved from http://libraries.pewinternet.org/2012/12/27/e-book-reading-jumps-print-book-reading-declines/ Karaganis, J. & Renkema, L. (2013). Copy culture in the US and Germany. The American Assembly. Retrieved from http://piracy.americanassembly.org/copy-culture-report/ Nekola, A. (2013, June 25). Americans’ reading habits over time. Pew Research Center. Retrieved from http://www.pewresearch.org/2013/06/25/library-readers-book-type/ Vernik, D. A., Purohit, D., & Desai, P. S. (2011). Music downloads and the flip side of digital rights management. Marketing Science, 30(6), 1011- 1027. doi:10.1287/mksc.1110.0668 Zickuhr, K., Rainie, L., Purcell, K., Madden, M., & Brenner, J. (2012, June 22). Libraries, patrons, and e-books. Pew Internet Libraries. Retrieved from http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books