Guest lecture entitled "In Real Life" on our human digital-physical life at John Cabot University in Rome. Date: October 29, 2015

1. “In Real Life”
Digital and Physical as two
sides of people, products,
services and organizations
John Cabot University, October 2015
Gianfranco Chicco
@gchicco

5. Digital as a layer of the
[physical] world.

7. People to People
Products/Services to People
Society

8. People to People

9. The “Human Interface”
hasn’t changed.

15. The need to disconnect.

16. Products that allow us
to disconnect (or connect better).
Altruis by Vinaya

17. Products/Services
to People

18. “The future is already here,
it's just not evenly distributed.”
William Gibson

19. The future we were promised.

20. The future we got!

24. scanadu.com/scout

26. “Oculus frees us to reimagine the retail space as experience
venue, breaking down the barriers between architecture,
interior design and digital strategy.”
https://www.hugeinc.com/case-study/sport-chek

29. Glowcaps

30. Society

31. Digital citizenship / e-residency
For Estonia, technology isn’t just a way to keep up with
bigger nations’ innovations, but a way of thinking
differently about the idea behind a national brand and
what it“markets” to others. […] Estonia is busy turning
itself into a nation-as-a-service […] in the same way
countries like Switzerland and Luxembourg became
famous as banking havens decades ago. […] Estonia is
remaking law […] redefining sovereignty in the 21st
century.
http://qz.com/534554/estonia-is-making-it-easier-to-cross-borders-digitally/

33. “One in three jobs in the U.S. will be
automated within ten years”.
Gartner Research
http://www.wsj.com/articles/what-clever-robots-mean-for-jobs-1424835002

34. “Autonomous truck cleared to drive
on US roads for the first time”.
New Scientist, 8 May 2015
https://www.newscientist.com/article/dn27485-autonomous-truck-cleared-to-drive-on-us-roads-for-the-first-time/

35. Truck Driver: the most common job in each US state in 2014
New Scientist, 8 May 2015
https://medium.com/basic-income/self-driving-trucks-are-going-to-hit-us-like-a-human-driven-truck-b8507d9c5961#.lsbddflln

36. http://www.technologyreview.com/view/542626/why-self-driving-cars-must-be-programmed-to-kill/
“Why Self-Driving Cars Must Be
Programmed to Kill”.
MIT Technology Review

41. Microchip hand implants offered to
Swedish office staff.
http://www.theguardian.com/world/video/2015/feb/27/microchip-hand-implants-offered-swedish-office-staff-video-report

42. “When Sony stopped manufacturing
replacement parts for its Aibo pet robot,
owners scrambled to save the robot-dogs that
had become part of their families.”
http://www.nytimes.com/2015/06/18/technology/robotica-sony-aibo-robotic-dog-mortality.html

43. We have no crystal ball. But it is a fair bet that
machines, not organic brains, will most fully
understand the cosmos. They may be our own
remote descendants. […] Either way, it will be the
actions of autonomous machines that will most
drastically change the world, and perhaps what lies
beyond.
Martin Rees - Astronomer Royal
http://www.ft.com/cms/s/0/4fe10870-20c2-11e5-ab0f-6bb9974f25d0.html

44. In conclusion…

45. We live in a fluid world where
Digital and Physical are
interconnected layers of our life,
products, services and interactions.

46. As creators, technologists,
designers, marketers, citizens and
politicians, we can use the power
of “digital” to enhance what makes
us human, not detract from it.

47. Gianfranco Chicco
@gchicco
gian@taikenlab.com
THANKS!

48. Taiken Lab is an experience design, marketing and event management
consultancy that specialises in creating experiences that cater to the “human
interface”* while bridging the digital and physical worlds. We put people at the
center of our actions and interact with them by designing behaviours and
telling stories that stimulate their actions, emotions and senses.
taikenlab.com
*human interface: us, people. Not targets but individuals (and communities formed by them) that like to talk to each other, learn
through stories, who’s behaviour is influenced by their emotions, curiosity and desire to survive, share, belong… While habits come
and go, the human interface has remained rather constant for at least the last five thousand years.