Unlocking Technology:
How Open Source
Drives Innovation

Andy Cleff, Moderator
Principal, Ampersand Design
Paul Wright
Executive Vice President, Micco World
Lance Weiler
Founder, WorkBook Project and DIY Days
Greg DeKoenigsberg
Senior Community Architect, Red Hat

Paul Wright
Executive Vice President
Micco World

Unlocking Technology:
Open Source & Innovation
Paul E. Wright
Executive Vice President, Micco World, Inc.
Chairman, Open Source Philadelphia
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Open Source Creates Economic Benefit
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BRAND
MANAGEMENT
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Challenge #1
Media is fragmenting rapidly
Radio → TV → Mobile → Webcasts → Blogs → Social Nets → Microblogs → White Space
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Challenge #2
Consumers are in control
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Challenge #3
Discovery is difficult
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Challenge #4
Audiences require relevance
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Challenge #5:
Solutions Are Disconnected, Isolated
Monetize
Rights & Content
Royalty
Mgmt
Search
Collaborate & Remix
Media & Fileshare
Manager
Consumer
Reporting Distribution
Relations
& Analytics & Widgets
Mgmt
Front
Office
Systems
Back Mobile &
Office Social
& Merch Media
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Opportunity:
Unify internal & 3rd‐party tools, apps & services
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Discover, Data, Distribution
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One of the things that I’m excited about is to transfer
what we’ve learned from this campaign
in using technology into government
- Barack Obama
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Sharing Our Philadelphia ‐ WalkPhilly
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Power In Self Organizing
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Lance Weiler
Founder
WorkBook Project and DIY Days

Greg DeKoenigsberg
Senior Community Architect
Red Hat

Question &
Answer

Please complete the survey being
distributed by the volunteers.
Surveys may be returned to the
volunteers or at the Registration
Desk in Ballroom A.

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