Planting Seeds Of Creativity In Todays Youth To Grow Tomorrows W Orkforce

Planting Seeds of Creativity in Today’s Youth to Grow Tomorrow’s Workforce

Conor Smith, Moderator President, The BOSS Group Anne Cecil Director, Design and Merchandising, The Antoinette Westphal College of Media Arts and Design, Drexel University Varissa McMickens Director, Arts Rising Jonas Milder Professor, Industrial Design Department, The University of the Arts, Masters of Industrial Design Program Nancy Santiago-Negron Director, Policy and Planning, Philadelphia Youth Network

Conor Smith President The BOSS Group

Panel Discussion Planting Seeds of Creativity in Today’s Youth to Grow Tomorrow’s Workforce

Moderated by: Conor Smith, The BOSS Group Panelists: Ann Cecil- Drexel University David W. Brown- BrownPartners Jonas Milder- The University of the Arts Nancy Santiago Negron- Phil.Youth Network

Employer Demand Trends • Interactive talent Multimedia design, programming, content, user experience experts, project management, etc. • Multiple skills; two for one

The BOSS Group client order mix 30% •WEB steadily rising 25% •Decline in traditional 20% DESIGN/PRODUCTION 15% 10% Design Prod 5% Editorial Mktg Web 0% 2006 2007 2008 2009

Top “soft skills” for interactive collaborative, • integrative & work well in teams • natural community builders & networkers, naturally curious

Anne Cecil Director, Design and Merchandising The Antoinette Westphal College of Media Arts & Design, Drexel University

Classroom Without Borders: Simulating the Future NOW! Anne Cecil, Director D&M, Westphal College, Drexel University

The Assumption GenY are born into a technological world. True or False - They are: •Tech Savvy-know their way around the web •Excellent Multi-taskers •Have a diverse group of “friends” in their social network •Have the ability to change business paradigms using technology

The Truth GenY is not as savvy as they might seem. AKA the SeeMe Generation: •Their online world is no larger than their off-line world. •They do not understand the consequences and issues of sharing information on the web. •Many multi-task constantly but fail to give their attention to any one task. •Many can’t determine valid info from a web search.

Case Study - Merchandising Technologies Student population: 14 D&M students, Juniors or Seniors, all female. Technologies used for course delivery: BBVista/Wimba Classroom Blogs/Discussion Threads Google Docs Twitter Skype

The Promise Educators MIND and Manage the Gap Effective direction and use of technology can create a classroom without borders, allowing specialists and students to meet and collaborate. Students share cultures/ideas and learn to use tools in a new way. Future Education Paradigm where students and specialists connect independent of specific institutions.

Keys to Success Build confidence through assignment sequencing. Move from individual work to team work. Move from instructor driven to student driven content. Offer a variety of opportunities to communicate with instructor and peers. Demonstrate and encourage practice. Encourage new ways to use technology. Remain calm when technology doesn’t work. Remember that tech that works on a T1 line may not work on a shared wifi connection.

Varissa McMickens Director Arts Rising

ArtsRising In School. In Community. In Life. A strategic partnership between:

ArtsRising Background Two years ago (2007), the William Penn Foundation initiated a process to organize the Philadelphia community around supporting arts in education. As a result of that effort, a committee comprised of a broad array of arts and culture organizations was formed to explore the vision and to set goals of the initiative.

ArtsRising Background From the outset, 100+ leaders, community members gathered in support of a major movement to reform the arts education landscape in Philadelphia. More than 70 community members, including representatives from the School District of Philadelphia (SDP), met in subcommittees for a year to lay the foundation for the effort then known as the Arts for Children and Youth Initiative which had as its mission: To better support and coordinate current efforts to increase equity, access and equality of arts education opportunities for our children and youth, families and communities. .

ArtsRising Background Guided by that mission, the year-long process of subcommittee meetings yielded four key outcomes: A ten-year vision for Arts and Children and Youth that grows the initiative into a regional effort across all grade levels and schools. A two- to three-year start-up area of focus that includes creating and supporting a number of model school programs in a series of Philadelphia public schools with the goal of replicating those models throughout the system. A framework for planning and evaluation once implementation began in the 2009-2010 school year. Issuing a Request for Proposals to identify a leadership entity to manage the initiative moving forward.

ArtsRising Background In 2008, the leadership entity comprised of three organizations – the Philadelphia Education Fund (Ed Fund), Public Citizens for Children and Youth (PCCY) and the Fleisher Art Memorial (Fleisher) – was selected and began its work to tackle this ambitious vision. It pursued these six key goals: • Creating Art Integrated Zones • Starting At the Critical Middle • Making the Arts Integral to System-wide Reform • Using the Arts as a Force for Neighborhood Development • Using Evaluation to Build Capacity • Building Sustainability from the Outset

ArtsRising Now As part of its strategic communications plan, and with a strengthened mission to improve and expand equitable access to arts education for children in the Greater Philadelphia Region so that youth are better engaged in school and in their community, persistent through high school graduation, and prepared for post secondary opportunities and for the 21st Century Workforce, in the Fall of 2009 the leadership entity selected the name ArtsRising as the identity under which the initiative would pursue its goals. In the same time frame, ArtsRising named its first Director for the program, Varissa L. McMickens. To date, with partnership and guidance from SDP, ArtsRising has received “Letters of Interest” from a number of schools that desire to be named as initial ArtsZones hubs. Final selections are anticipated to be made in November 2009. Three ArtsZones will begin program implementation in early 2010 with outcomes expected by the end of the 2010-2011 academic year.

What’s on the Horizon?

ArtsRising In School. In Community. In Life. In School. In Community. In Life. A strategic partnership between:

Varissa L. McMickens Director, ArtsRising Director, ArtsRising Seven Benjamin Franklin Parkway Seven Benjamin Franklin Parkway Suite 700 Suite 700 Philadelphia, PA 19103 Philadelphia, PA 19103 P: 215.665.1400, ext. 3342 P: 215.665.1400, ext. 3342 vmcmickens@philaedfund.org vmcmickens@philaedfund.org

Jonas Milder Professor, Industrial Design Department The University of the Arts Masters of Industrial Design Program

Nancy Santiago-Negron Director, Policy and Planning Philadelphia Youth Network

Philadelphia Youth Network & The “Young Creatives” Coalition

2009 High Priority Occupations for Philadelphia Workforce Investment Area Wages (2007) Employment SOC Educational Annual Expert. Estimated Projected Percent Annual Code SOC Title Attainment Average Entry Level Level 2006 2016 Change Openings 11-9033 Education Administrators, Postsecondary BD+ $ 78,510 $ 40,460 $ 97,540 1,790 1,960 10.0 68 21-1093 Social & Human Service Assistants MT OJT $ 27,060 $ 18,270 $ 31,450 3,170 4,130 30.3 133 23-1011 Lawyers PROF $105,460 $ 57,240 $ 129,570 9,790 10,100 3.2 217 23-2011 Paralegals & Legal Assistants AD $ 41,920 $ 30,010 $ 47,870 3,090 3,510 13.5 83 25-1071 Health Specialties Teachers, Postsecondary PhD N/A N/A N/A 2,150 2,540 18.2 75 25-1072 Nursing Instructors & Teachers, Postsecondary MD (MSN)* $ 66,450 $ 40,080 $ 79,640 520 610 17.0 18 25-1081 Education Teachers, Postsecondary PhD $ 63,770 $ 33,240 $ 79,030 960 1,130 18.4 34 25-1121 Art, Drama & Music Teachers, Postsecondary PhD $ 47,030 $ 27,430 $ 56,820 1,380 1,590 15.6 45 25-1194 Vocational Education Teachers, Postsecondary WK EXP $ 44,810 $ 30,730 $ 51,850 560 610 9.5 14 25-2011 Preschool Teachers BD $ 26,750 $ 15,860 $ 32,200 2,410 2,780 15.5 77 25-2012 Kindergarten Teachers BD $ 39,950 $ 23,820 $ 48,020 1,070 1,100 2.1 20 25-2021 Elementary School Teachers BD $ 34,450 $ 19,690 $ 41,830 11,070 11,070 0.0 242 25-2031 Secondary School Teachers BD N/A N/A N/A 3,000 2,800 -6.7 89 25-2032 Vocational Education Teachers, Secondary School BD N/A N/A N/A N/A N/A N/A N/A 25-2041 Special Education Teachers, Pre-, Kindergarten & Elem. BD N/A N/A N/A 1,290 1,370 6.3 37 27-1024 Graphic Designers BD $ 41,290 $ 26,370 $ 48,740 1,170 1,240 6.1 38 27-2012 Producers & Directors BD+ $ 54,060 $ 21,760 $ 70,220 570 580 2.1 18 27-4031 Camera Operators: TV, Video & Motion Picture MT OJT $ 56,290 $ 36,890 $ 66,000 90 90 -1.1 2 27-4032 Film & Video Editors BD $ 50,310 $ 24,260 $ 63,340 70 70 3.0 1 31

“Young Creatives” Coalition seeks to develop a creative young workforce that can become THE creative force for local companies and organizations in our region. 32

1. Promoting Investment 2. Developing partnerships/pipelines 3. Incubating new models 33

Investment of ARRA funds into Creative Economy Building capacity of non profits/partnerships Incubation of Future Films Development of Industry Pipeline standards 34

Culture Counts Train and keep creative workers Obtain funding and support (incl. micro‐lending) Focus on youth and arts 36

Give all young people a creative education Turn talent into jobs Provide internship/mentoring opportunities (WorkReady) Support research and innovation 37

http://www.unctad.org/en/d http://www.culture.gov.uk/i ocs/ditc20082ceroverview_e mages/publications/CEPFe n.pdf b2008.pdf 38

http://www.workreadyphila.com/ 39

Nancy Santiago Negron, Director, Policy & Planning Philadelphia Youth Network 714 Market Street, Suite 304 Philadelphia, PA 19106 267-502-3766/3866 (fax) nnegron@pyninc.org Twitter: nancysnegron www.pyninc.org 40

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Planting Seeds Of Creativity In Todays Youth To Grow Tomorrows W Orkforce

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