Facts and Stats of the
 Creative Economy
Harvey Seifter, Moderator
               CEO, Seifter Associates

                John McInerney
Vice President of Marketi...
John McInerney

   Vice President of Marketing &
          Communications
Greater Philadelphia Cultural Alliance
Philadelphia’s Cultural Sector
       Driving Economic Development
           Building Quality of Life
       Increasing C...
John McInerney, Vice President of
Marketing & Communications, Greater
Philadelphia Cultural Alliance
Overview of Presentation


     Scope of Cultural Sector
  Pathways to New Opportunities
Scope of Cultural Sector

                      $1.3 Billion in Annual Expenditures
                  $158 Million State &...
meals & lodging

                                $250 Million on restaurants

                                $184 Million...
employment


   This is equivalent to 10 jobs for every 1,000 residents in the region.




   In similar regions, arts and...
Where Does Funding Come From?
                                                                       Other
               ...
affordable…
           …and accessible




vibrant   valuable   vulnerable
Accessibility and affordability
               keep margins thin




vibrant         valuable   vulnerable
Key Findings


 Arts & Culture are vital to residents and visitors
Cultural sector is a significant economic engine in
   ...
The 5 Studies


The Cultural Engagement Index

Demographic Trends and Forecasts
in the Philadelphia Region Study

Culture ...
1   Philly scores well…
1   Philly scores well…
2   Our bucket is leaking
2   Our bucket is leaking
3   Personal practice is a gateway
4   People of color…engaged & growing
4   People of color…engaged & growing
5   Family matters
5   Family matters
5   Family matters
6   Role models are key
7   Marketing is multi-channel
7   Marketing is multi-channel
8   Product matters
9   Social connection is huge
10 Service is central
10 key findings

1) Philly scores well
10 key findings

1) Philly scores well
2) Our bucket is leaking
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engag...
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engag...
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engag...
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engag...
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engag...
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engag...
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engag...
5 next steps

1) Continue to research state of the sector
2) Develop new resources for venture capital
3) Publicize the re...
Jennifer Cover-Payne

         President
Cultural Alliance of Greater
         Washington
Cynthia Lambert

      Executive Director
South Jersey Cultural Alliance
The Role of the Arts and Culture
          in building
  Creative Global Economies

  A view from Southern New Jersey
Budget Size February 2009
Budget Size September 2009
Contributed Income February 2009
Contributed Income September 2009
Question &
 Answer
Please complete the survey being
  distributed by the volunteers.
 Surveys may be returned to the
 volunteers or at the Re...
Thank you to our sponsors
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
Facts And Stats Of The Creative Economy
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Facts And Stats Of The Creative Economy

  1. 1. Facts and Stats of the Creative Economy
  2. 2. Harvey Seifter, Moderator CEO, Seifter Associates John McInerney Vice President of Marketing & Communications, Greater Philadelphia Cultural Alliance Jennifer Cover-Payne President, Cultural Alliance of Greater Washington Cynthia Lambert Executive Director, South Jersey Cultural Alliance
  3. 3. John McInerney Vice President of Marketing & Communications Greater Philadelphia Cultural Alliance
  4. 4. Philadelphia’s Cultural Sector Driving Economic Development Building Quality of Life Increasing Cultural Engagement
  5. 5. John McInerney, Vice President of Marketing & Communications, Greater Philadelphia Cultural Alliance
  6. 6. Overview of Presentation Scope of Cultural Sector Pathways to New Opportunities
  7. 7. Scope of Cultural Sector $1.3 Billion in Annual Expenditures $158 Million State & City Tax Revenue 19,000 employees 24,000 volunteer positions 15 million total visits 43% free of charge 1.8 million visits by school-aged children All information based on Cultural Alliance Research 2006-2008
  8. 8. meals & lodging $250 Million on restaurants $184 Million on lodging All information based on Cultural Alliance Research 2006-2008
  9. 9. employment This is equivalent to 10 jobs for every 1,000 residents in the region. In similar regions, arts and culture generates 4 jobs for every 1,000 residents. All information based on Cultural Alliance Research 2006-2008
  10. 10. Where Does Funding Come From? Other Corporations 10% 2% Local Government 2% State Government 5% Federal Government 1% Contributed Foundation 14% 50% Earned 16% Individuals All information based on Cultural Alliance Research 2006-2008
  11. 11. affordable… …and accessible vibrant valuable vulnerable
  12. 12. Accessibility and affordability keep margins thin vibrant valuable vulnerable
  13. 13. Key Findings Arts & Culture are vital to residents and visitors Cultural sector is a significant economic engine in the Philadelphia region Cultural organizations run on lean budgets
  14. 14. The 5 Studies The Cultural Engagement Index Demographic Trends and Forecasts in the Philadelphia Region Study Culture & the Arts Survey Paid Patronage Study Engage 2020 Focus Groups
  15. 15. 1 Philly scores well…
  16. 16. 1 Philly scores well…
  17. 17. 2 Our bucket is leaking
  18. 18. 2 Our bucket is leaking
  19. 19. 3 Personal practice is a gateway
  20. 20. 4 People of color…engaged & growing
  21. 21. 4 People of color…engaged & growing
  22. 22. 5 Family matters
  23. 23. 5 Family matters
  24. 24. 5 Family matters
  25. 25. 6 Role models are key
  26. 26. 7 Marketing is multi-channel
  27. 27. 7 Marketing is multi-channel
  28. 28. 8 Product matters
  29. 29. 9 Social connection is huge
  30. 30. 10 Service is central
  31. 31. 10 key findings 1) Philly scores well
  32. 32. 10 key findings 1) Philly scores well 2) Our bucket is leaking
  33. 33. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway
  34. 34. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing
  35. 35. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters
  36. 36. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key
  37. 37. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel
  38. 38. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel 8) Product matters
  39. 39. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel 8) Product matters 9) Social connection is huge
  40. 40. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel 8) Product matters 9) Social connection is huge 10) Service is central
  41. 41. 5 next steps 1) Continue to research state of the sector 2) Develop new resources for venture capital 3) Publicize the research 4) Support Innovation 5) Integrate the arts into civic planning and debate
  42. 42. Jennifer Cover-Payne President Cultural Alliance of Greater Washington
  43. 43. Cynthia Lambert Executive Director South Jersey Cultural Alliance
  44. 44. The Role of the Arts and Culture in building Creative Global Economies A view from Southern New Jersey
  45. 45. Budget Size February 2009
  46. 46. Budget Size September 2009
  47. 47. Contributed Income February 2009
  48. 48. Contributed Income September 2009
  49. 49. Question & Answer
  50. 50. Please complete the survey being distributed by the volunteers. Surveys may be returned to the volunteers or at the Registration Desk in Ballroom A.
  51. 51. Thank you to our sponsors

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