0
ABCs of Mobile
 Technology
Jim Wolfe, Moderator
         Co-Founder and CEO, J Street Consulting

                   Monica Gursky
             Inter...
Monica Gursky

Interactive Art Director
        I-SITE
Doug Bellenger

      COO
    PhindMe
GCECS 2009

Mobile Design: One Size Doesn’t Fit All

Doug Bellenger, COO PhindMe Mobile
• Provider of “Design for Mobile” solutions for businesses
• Comprehensive and accessible web‐based platform

• Enterprise...
Mobile Web Use: Growing Strong
Now: 60 – 70 million users, a third of all US online users
Have you seen your regular web site on a phone?
          You might want to sit down for this.
Problem: the web is not mobile‐
            ready

         • Desktop‐style interface

         • Layout and navigation 
 ...
Mobile Design

 Why is it hard?
Mobile Design Challenge

      Why is it hard?
Why Is It Hard?
• Different Screen Sizes




      http://sender11.typepad.com/sender11/2008/04/more-on-mobile.html
      ...
Why Is It Hard?
• Different Navigation Types




          13
Why Is It Hard?
• Different Browser Capabilities
  – CSS
  – Media Support
  – JavaScript Support
  – AJAX Support
  – Tab...
Mobile Design

Common Solutions
Common Solutions

1. Design for WAP
• Lowest common denominator
• You can do much better


2. Design for iPhone
• Full HTM...
Common Solutions

          3. Don’t change a thing

          • The “technology will fix
            it” strategy

      ...
Common Solutions
            PC‐style navigation

            About 2% of the 
            screen real estate 
           ...
Common Solutions

           Marketers and 
           brand managers 
           should forget about 
           pinch an...
Mobile Design

More Than Small
Mobile Design: More Than Small
Content and media delivered across mobile phone capabilities
• Content layout
• Image trans...
Mobile Design: More Than Small
Content and media delivered across mobile phone capabilities
• Content layout
• Image trans...
Mobile Design: More Than Small
             Deliver your usual design 
             standard to users on multiple 
       ...
Mobile Design

Make It Simple, Keep It Fresh
Make It Simple, Keep It Fresh
        Once a Mobile Site is Designed
• Make it easy for your user to access
  – One URL fo...
Recap
• Make the user experience relevant to all device 
  categories

• Accommodate for variations in media and 
  browse...
For A Deeper Dive…

     Pick Up a Free Copy of
     Our White Paper

     “Mobile Design: It’s Not
     Just About The CS...
Thanks! 
         Doug Bellenger

     doug@everywhereigo.com
      www.everywhereigo.com

       Follow us on Twitter:
  ...
Det Ansinn

 Chief Gaming Officer
Mobile Tag Company and
      1337pwn.com
Gary Ackerman

President and Co-founder
       M3Mobile
www.m3mobile.com




M3 Mobile Marketing
Philadelphia, PA                         www.m3mobile.com
www.m3mobile.com
Founded by the M3 Media Group in 2006
9 year old privately‐held interactive media company
Hyper‐focused on delivering mobi...
Large‐scale mobile marketing programs
   Marketing agency management of comprehensive program

All encompassing mobile exp...
SMS/MMS                 WAP          APPS
   Messaging           Mobile Web     Mobile 
                                  ...
Couponing & advertising
News alerts and reminders
Quick, on‐the‐go direct communication
Mobile gift cards
Customer acquisi...
Highly targeted SMS advertising and promotions
SMS‐to‐mobile web marketing
Loyalty program integration
New store opening
S...
mGiftCards®
   Mobile Widget
Pay‐for‐performance mobile marketing web banner
   Mobile App development
   Location‐based s...
www.m3mobile.com
14.4 ROI (Program & Messaging Costs)

                                               Memorial 
                           ...
•   Robust Mobile Platform
    Dependable broadcast & data capture ability, multi‐source data feeds, complex segmentation,...
Question &
 Answer
Please complete the survey being
  distributed by the volunteers.
 Surveys may be returned to the
 volunteers or at the Re...
Thank you to our sponsors
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Ab Cs Of Mobile Technology

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Transcript of "Ab Cs Of Mobile Technology"

  1. 1. ABCs of Mobile Technology
  2. 2. Jim Wolfe, Moderator Co-Founder and CEO, J Street Consulting Monica Gursky Interactive Art Director, I-SITE Doug Bellenger COO, PhindMe Det Ansinn Chief Gaming Officer, Mobile Tag Company and 1337pwn.com Gary Ackerman President and Co-Founder, M3Mobile
  3. 3. Monica Gursky Interactive Art Director I-SITE
  4. 4. Doug Bellenger COO PhindMe
  5. 5. GCECS 2009 Mobile Design: One Size Doesn’t Fit All Doug Bellenger, COO PhindMe Mobile
  6. 6. • Provider of “Design for Mobile” solutions for businesses • Comprehensive and accessible web‐based platform • Enterprise/Agency administration layer 
  7. 7. Mobile Web Use: Growing Strong Now: 60 – 70 million users, a third of all US online users
  8. 8. Have you seen your regular web site on a phone? You might want to sit down for this.
  9. 9. Problem: the web is not mobile‐ ready • Desktop‐style interface • Layout and navigation  not usable • Flash doesn’t render
  10. 10. Mobile Design Why is it hard?
  11. 11. Mobile Design Challenge Why is it hard?
  12. 12. Why Is It Hard? • Different Screen Sizes http://sender11.typepad.com/sender11/2008/04/more-on-mobile.html 12
  13. 13. Why Is It Hard? • Different Navigation Types 13
  14. 14. Why Is It Hard? • Different Browser Capabilities – CSS – Media Support – JavaScript Support – AJAX Support – Table Support 14
  15. 15. Mobile Design Common Solutions
  16. 16. Common Solutions 1. Design for WAP • Lowest common denominator • You can do much better 2. Design for iPhone • Full HTML Browsers • Only about 8% of users
  17. 17. Common Solutions 3. Don’t change a thing • The “technology will fix it” strategy • Modern mobile  browsers display your  PC‐style site • The world will eventually  upgrade 
  18. 18. Common Solutions PC‐style navigation About 2% of the  screen real estate  of a standard PC  display So what about  Pinch and Zoom?
  19. 19. Common Solutions Marketers and  brand managers  should forget about  pinch and zoom.
  20. 20. Mobile Design More Than Small
  21. 21. Mobile Design: More Than Small Content and media delivered across mobile phone capabilities • Content layout • Image trans‐coding, audio, video and more • Appropriate navigation style
  22. 22. Mobile Design: More Than Small Content and media delivered across mobile phone capabilities • Content layout • Image trans‐coding, audio, video and more • Appropriate navigation style
  23. 23. Mobile Design: More Than Small Deliver your usual design  standard to users on multiple  mobile devices
  24. 24. Mobile Design Make It Simple, Keep It Fresh
  25. 25. Make It Simple, Keep It Fresh Once a Mobile Site is Designed • Make it easy for your user to access – One URL for all sites – Simple Navigation • Integrate the experience with your campaigns  and promotions • Keep it engaging with social media and updates
  26. 26. Recap • Make the user experience relevant to all device  categories • Accommodate for variations in media and  browser capabilities • Integrate content relative to a mobile user • Make it easy to get to
  27. 27. For A Deeper Dive… Pick Up a Free Copy of Our White Paper “Mobile Design: It’s Not Just About The CSS” 27
  28. 28. Thanks!  Doug Bellenger doug@everywhereigo.com www.everywhereigo.com Follow us on Twitter: @dougbellenger @everywhereigo 28
  29. 29. Det Ansinn Chief Gaming Officer Mobile Tag Company and 1337pwn.com
  30. 30. Gary Ackerman President and Co-founder M3Mobile
  31. 31. www.m3mobile.com M3 Mobile Marketing Philadelphia, PA www.m3mobile.com
  32. 32. www.m3mobile.com
  33. 33. Founded by the M3 Media Group in 2006 9 year old privately‐held interactive media company Hyper‐focused on delivering mobile to large national retailers Full‐service marketing agency and client support www.m3mobile.com
  34. 34. Large‐scale mobile marketing programs Marketing agency management of comprehensive program All encompassing mobile experts ROI focused strategic, analytical and creative mobile marketing team Legal representative on‐staff Account management and IT department In‐house technology solutions Proprietary mobile platform and technology solutions www.m3mobile.com
  35. 35. SMS/MMS WAP APPS Messaging Mobile Web Mobile  Applications FROM: 47467 Labor Day Sale.  Take 20% Off ur  purch when u buy  3+ items thru 8/31.  Use code 23 in‐ store or 3929203  online. www.m3mobile.com
  36. 36. Couponing & advertising News alerts and reminders Quick, on‐the‐go direct communication Mobile gift cards Customer acquisition www.m3mobile.com
  37. 37. Highly targeted SMS advertising and promotions SMS‐to‐mobile web marketing Loyalty program integration New store opening Sweepstakes entry SMS voting & surveying www.m3mobile.com
  38. 38. mGiftCards® Mobile Widget Pay‐for‐performance mobile marketing web banner Mobile App development Location‐based services Bluecasting GPS/Geo‐targeting www.m3mobile.com
  39. 39. www.m3mobile.com
  40. 40. 14.4 ROI (Program & Messaging Costs) Memorial  Memorial  Day Wknd lift Day Wknd lift Break‐even Point 2.1 ROI (Program & Messaging Costs)
  41. 41. • Robust Mobile Platform Dependable broadcast & data capture ability, multi‐source data feeds, complex segmentation, dedicated IT  staff for support and customization • Superior Account Management Dedicated resource, on‐site availability, mobile expert, goal‐oriented focus • Mobile Marketing Advisors Cutting‐edge strategies & tactics, mobile marketing think‐tank • General Counsel On‐Staff Program protection, privacy policy, T&C’s, call‐to‐action language, carrier regulation updates • Experience Comprehensive mobile programs, large volume SMS broadcasts, responsible program execution, IT  integration www.m3mobile.com
  42. 42. Question & Answer
  43. 43. Please complete the survey being distributed by the volunteers. Surveys may be returned to the volunteers or at the Registration Desk in Ballroom A.
  44. 44. Thank you to our sponsors
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