Gold Canyon Computer Repair Llc Part1 Soc Media Strategy

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Social Media Landscape

Learning How To EffectivelyUse Social Media

STEP ONE IN SOCIAL MEDIA
ESTABLISH A STRATEGY
http://www.flickr.com/photos/birgerking/3145391821/sizes/l/#cc_license

Develop a Strategy
Set Communication Goals
Select Social Media Tools
Commitment (Time vs. ROI)
Monitor
Rules of
Social Media

To establish a worthwhile Social Media Strategy first identify the objectives of what you want to accomplish with your Social Media plan.

Search for Colleagues in the Intellectual Community
Make a list of their media platforms and make a list of people they are following and their media outlets.
Build your network before you launch

Communication Goals
Social MediaTools
Time/Commitment
Monitor

COMMUNICATION
GOALS
and Strategies
Develop a Profile
Identify Influential People
Identify Individuals that will Represent your Organization in your Social Media Platforms

Gold Canyon Computer Repair, LLCSocial Media Goals

Key Social Media Objectives
connectivity with other local business owners and residents
establish a foundation for exploring how new relationships could be forged
share information and encourage feedback from businesses and residents alike to develop innovative approaches to further develop our small business growth
share relevant information (often)
guest post, re-tweet and feed links (ONLY feed topics relevant to your work and ALWAYS make a personal comment)
targeted recruitment
create profiles on multiple platforms (post often)
networking opportunities
comment (post frequently on relevant topics on others pages)

KEY PLATFORMS
Social Media

Collaboration
LinkedIn
Facebook
Social bookmarking (StumbleUpon, CiteULike)
Social news (Digg, Mashable)
Communication
Microblogging: Twitter
Blogging: Word Press
Aggregation: Twitterfeed
Sharing
Video: YouTube
Photo: Flickr
Slideshare (presentations)
MediaWiki (FAQ page)
IDENTIFY
KEY
PLATFORMS

PLANNING
What Results Can I Expect From My Social Media Campaign?

Social Media
is a
Long-Term Strategy
Communication, Networking and Engaging People Personally

Return on Investment (ROI)
Social Media Is a Long-Term Plan Increasing Traffic & Gaining a Following Can Take 3 MOS – 1 YR

Who is the Right Person in Your Organization
To Handle Your Social Media

To Participate in the Social Media CultureYou Must Be:
educational & informational
engaging
meaningful and consistent contributor to the content
transparent: talk in your own voice
Enhance Your Social Media Impact and
Embeddedness

Treating Social Media Like a Press Center
Share your thoughts on your industry, share insights into the day-to-day work life and processes at your company, and provide tips and tricks you have learned
Not Posting Regularly
Brainstorm editorial ideas ahead of time. Post on specific days and times. Get other people at your company involved so that one person isn’t shouldering the entire load. Pay attention to things you read or see on TV relating to your industry and comment on them.
Not Enabling Conversation
Social Media is about conversation, and not allowing it to occur is a mistake. Those who have a mindset of not wanting to share intellectual property are at disadvantage in Social Media.
Expecting Too Much, Too Soon
Set attainable goals and realize that you’re in it for the long haul. Put out quality, original content. Make sure you are easy to find. Include Social Media Links on your website, business card, postal return address.
Mistakes and How to Avoid Them

by Gold Canyon Computer Repair, LLC
Part 1: SOCIAL MEDIA STRATEGY
THANK YOU!

Gold Canyon Computer Repair Llc Part1 Soc Media Strategy

by Gold Canyon Computer Repair, LLC on Mar 18, 2010

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