Cardenas rpo spotlight emergence of africa 18-1-12Presentation Transcript
RPO Spotlight:Emergence of Africa Greg Cardenas President & COO Armada Human Capital
Greg’s Introduction• 20 years progressive HR experience with emphasis on Recruiting and Technology – 50/50 corporate vs outsourcing service provider• First to implement Recruitsoft globally (aka: Taleo at HP)• First to obtain a patent on a recruiting process (aka: LiveRecruiting)• First Global Recruiting CoE Leader at Convergys – Developed the first and largest global RPO service delivery model• Specialized in delivering RPO from new emerging markets – As in anywhere excluding India, China, Brazil, Philippines, Mexico• Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices – Launching soon!
Agenda1. Africa 1012. Business in Africa3. Outsourcing to Africa4. African RPO Industry5. 2012 and beyond6. Questions & Answers
The basicsAFRICA 101
Poll Question 1• What is the first thing you think of when you think of Africa? – Wild animals – Desert or jungle – ‘Arab Spring’ – Something else
What do you think of Africa?
Did anyone think of this?
Interesting Facts about Africa Population of Nigeria (most populous country in Africa) 162 million people That is slightly more than half the population of USA! Population of Cairo (most populous city in Africa) Approximately 16 million people in metropolitan area That is equal to 2 New Yorks! Most popular country to visit is Egypt Followed by South Africa Other top tourism countries in Africa include; Kenya, Tanzania, Mozambique, Gambia, Senegal, Morroco, Tunisia 2100 to 3000+ languages That is 2-3 times more than in Asia!
Poll Question 2• How many countries are in mainland Africa? – 27 – 32 – 47 – 54
True Size of AfricaBigger landmass than:United StatesChinaIndiaMexicoPeruFranceSpainPapua New GuineaSwedenJapanGermanyNorwayItalyNew ZealandUnited KingdomNepalBangladeshGreece…combined!
The economicsBUSINESS IN AFRICA
Who is Investing BIG in Africa? Courtesy CNN August 2011
Trade Increased with US & EU Courtesy CNN August 2011
What is Driving the Trade? EXPORTS IMPORTS• Palm oil • Machinery and equipment• Gold and diamonds • Chemicals• Oil • Petroleum products• Cocoa • Scientific instruments• Timber • Foodstuffs• Precious metals • Medicine
Foreign Direct Investment - FDI Courtesy beyondbrics.com December 2010
Poll Question 3• What’s your interest in Africa? – Thinking about RPO as a possible client – Thinking about RPO as a possible service provider – Research – In general an interesting topic
All roads lead hereOUTSOUCING TO AFRICA
Why is Africa Better Suited? LABOR COSTSYearly Salary Cost in US Dollars Courtesy kpoexperts.com
Why is Africa Better Suited? LANGUAGES SUPPORTED
Why is Africa Better Suited?
Why is Africa Better Suited?
KenCall Example http://www.youtube.com/watch?v=IPOEfolqc4Y
Emerging marketAFRICAN RPO INDUSTRY
Recruiting Service Providers • Armada • Aon/Hewitt • Kelly • IBM • Adecco • PWC • Manpower • Alexander Mann…and many more, however most providers are not offering full-service RPO but rather limited services and only supporting a few regional countries.
Armada Difference Support domestic and foreign clients Provide all full-service RPO & HRO solutions Expand footprint to cover 90% of the continent Partner with competitors to round-out their service offerings and penetrate more countries Introduce our new “made in Africa” ATS which is easy to use, can be implemented in a few hours, social media enabled, and very affordable Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!
Armada “Full-service” RPORecruiting Process Outsourcing Services Offered:Sourcing Interviewing Recruitment TrainingResume/CV Scanning & Offer Letter Management Candidate RelationshipParsing Background Checks ManagementCandidate/Applicant Surveys Reference Checks Job PostingExecutive Search Management Reports Recruitment Marketing &Employment Branding Candidate Support Hotline AdvertisingApplicant Tracking Systems Recruiting Systems Job DescriptionsStaff Leasing Implementation Manpower planningAssessment & Selection Career Fairs & Events Strategy DevelopmentApplicant Screening College/University Relations Recruitment AdvertisingInterview Scheduling Social Media Campaigns Special Projects
Armada HROYour leading one-stop HR services provider in AfricaHR Information Systems & IT Onboarding CompensationPerformance Management Global Mobility & Relocation Compensation SurveyAbsence Management Start-up HR Support Services ManagementDocument Management Candidate Travel Compensation AnalysisTalent Management Management Salary StructuresVendor Management Vendor Management Global Compensation SurveysCompliance Health & Benefits Executive PayLearning & Development Payroll Employee SurveysSuccession Planning Time & Attendance Management ConsultingProgram Management Total Rewards Expenses Management
The beginning of the paradigm shift2012 AND BEYOND
Recruiting Predictions for 2012 Kevin Wheeler, ERE.net Greg Cardenas, Armada HC1. Internal Recruiting Goes 1. Social media will overtake Mainstream job boards as primary2. Social Goes Mobile sourcing channel3. Just-in-time Sourcing and 2. PC based ATS is dead Recruiting 3. Demand for back-office4. Continued Rise of RPO support will surge Contingent Workers 4. Online video-on-demand5. The Beginning of Applied resumes & CVs emerge Analytics 5. Resume/CV standardized Courtesy ere.net January 4, 2012 globally
Outsourcing Your Social Media Campaigns is Smart90% of active job seekers use social media at at least once a week. of active job seekers agree that interacting with a company via48% social media gives them a stronger connection to the company brand.80% of passive job seekers use social media at least once a week. of passive job seekers agree that interacting with a company via52% social media gives them a stronger connection to that companys brand. Companies hiring though social media:
Armada Recruiter “The Social Media Recruiting Killer App”New applicant tracking system (ATS)Simple to useAffordable for any size organizationIntegrated with social media (Web 2.0)Import resumesReal-time reportingCareer portalMust have for managing all your recruiting activitiesEasy to administer and get started right awayEstablish as many internal and external candidate networks
JohannesburgChicago Nairobi Old Trafford 4, 3rd Flo203 North La Salle Purshottam Place, 4th Floor Cnr Boundary & CarseChicago, IL 60601 P.O. Box 66217-00800 Gowrie RdUnited States of America Nairobi, Kenya Isle of Houghton, 2041Tel: 312-346-2030 Tel: +254-20-360-1000 Johannesburg, South AFax: 312-346-9603 Fax: +254-20-360-1100 Tel: +011-484-5005 Fax: +011-484-5004