Ad opportunities spain en 2010

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Ad opportunities spain en 2010

  1. 1. CONFIDENCIAL marketing presentation lastminute.com Spain 2010
  2. 2. lastminute.com Spain <ul><li>Traffic </li></ul><ul><li>  </li></ul><ul><li>2.500.000 . Unique Users per month </li></ul><ul><li>25.000.000 page views per month </li></ul><ul><li>45.000.000 Page Impressions per month . </li></ul><ul><li>650.000 active newsletter subscribers . </li></ul><ul><li>Demographics </li></ul><ul><li>49% female, 51% male </li></ul><ul><li>Young and young at heart – 65% aged between 25 and 45 </li></ul><ul><li>Upmarket – 45% are in the AB social grade </li></ul><ul><li>Working – 91% are working full or part-time </li></ul><ul><li>A ffluent : btw 36k - 54k €/year: 25% </li></ul><ul><li>btw 27k - 36k €/year: 19% </li></ul><ul><li>Online savvy – 78 % have purchased online before </li></ul>9 August 2010 CONFIDENCIAL
  3. 3. Main homepage 9 August 2010 MPU 300X250 Rotating on homepage Max size 25 kb Rich media accepted Ad served by Dent Leaderboard 728x90 Rotating on homepage Max size 25 kb Rich media accepted Ad served by Dent Text link 20 types Home page fixed Linking to Co–branded microsite CONFIDENCIAL
  4. 4. Display in travel category front door 9 August 2010 MPU 300X250 max. file size 25kb rich media accepted Ad served by Dent Leaderboard 728x90 max. file size 25kb rich media accepted Ad served by Dent Skyscraper 120x600 o 160x600 max. file size 25k rich media accepted Ad served by Dent Banner 468x60 max. file size 25kb rich media accepted Ad served by Dent Compatible Rich Med CONFIDENCIAL
  5. 5. 9 August 2010 CONFIDENCIAL <ul><li>468x60 Banner max 25kb </li></ul><ul><li>609x60 Banner max 25kb </li></ul><ul><li>300x250 MPU max 25kb </li></ul><ul><li>728x90 Leaderboard max 25kb </li></ul><ul><li>Rich media accepted </li></ul><ul><li>Ad served </li></ul><ul><li>1 day of sponsorship </li></ul><ul><li>350,000 daily page impressions. </li></ul><ul><li>Subject to approval. </li></ul>Homepage takeover standard
  6. 6. 9 August 2010 CONFIDENCIAL <ul><li>468x60 Banner max 25kb </li></ul><ul><li>300x250 MPU max 25kb </li></ul><ul><li>728x90 Leaderboard max 25kb </li></ul><ul><li>Brand colour supplied as hex triplet (eg.ec008c)for background. </li></ul><ul><li>rich media accepted </li></ul><ul><li>Ad served </li></ul><ul><li>1 day of sponsorship </li></ul><ul><li>350.000 daily page impressions. </li></ul><ul><li>Subject to approval. </li></ul>Homepage takeover superior
  7. 7. Travel front door sponsorship 9 August 2010 CONFIDENCIAL <ul><ul><li>Formats: </li></ul></ul><ul><ul><ul><li>728x90 (ad served) </li></ul></ul></ul><ul><ul><ul><li>Logo sponsored by hard coded </li></ul></ul></ul><ul><ul><ul><li>120(60)x600 (ad served) </li></ul></ul></ul><ul><ul><ul><li>300x250 (ad served) </li></ul></ul></ul><ul><ul><ul><li>468x60 (ad served) </li></ul></ul></ul><ul><ul><ul><li>Sponsor box (hard coded) </li></ul></ul></ul><ul><ul><li>Creative fixed. </li></ul></ul>
  8. 8. Integrated placement in travel front doors 9 August 2010 CONFIDENCIAL Logo clickable Hard coded Max file size 15kb <ul><li>Promo box </li></ul><ul><li>Image 218x96 + text ( max 120 types) </li></ul><ul><ul><ul><li>Fixed on travel frontdoors </li></ul></ul></ul><ul><ul><ul><li>max. file size 15 kb </li></ul></ul></ul><ul><ul><ul><li>Hard coded </li></ul></ul></ul><ul><li>Sponsor box </li></ul><ul><li>Image 90x90 + text ( max 120 types) </li></ul><ul><ul><ul><li>Fixed on travel Frontdoors </li></ul></ul></ul><ul><ul><ul><li>max. file size 15 kb </li></ul></ul></ul><ul><ul><ul><li>Hard coded </li></ul></ul></ul>
  9. 9. Display ads into search pages 9 August 2010 CONFIDENCIAL <ul><li>Skyscraper 120x600 o 160x600 </li></ul><ul><li>Rotation on search results </li></ul><ul><li>max. file size 25kb </li></ul><ul><li>rich media accepted </li></ul><ul><li>Ad served by Dent </li></ul><ul><ul><li>Targeting to destination and origination available </li></ul></ul><ul><li>Banner 468x60 </li></ul><ul><li>Rotation on search results pages </li></ul><ul><li>max. file size 25kb </li></ul><ul><li>rich media accepted </li></ul><ul><li>Ad Served by Dent </li></ul><ul><ul><li>Targeting to destination and origination available </li></ul></ul>
  10. 10. Wait Screen 9 August 2010 <ul><li>MPU Wait screen 300X250 </li></ul><ul><li>max. file size 20k </li></ul><ul><li>Only static gif </li></ul><ul><li>Ad served by Dent </li></ul><ul><ul><li>Targeting to destination and origination available </li></ul></ul>CONFIDENCIAL
  11. 11. Co- branded Microsite 9 August 2010 CONFIDENCIAL Microsite with integrated booking engine Product offers relevant to the destination promoted Flash box with video or images on rotation Editorial Text and logo External link toward the partner’ site Integrated booking engine locked on destination
  12. 12. Confirmation Email 9 August 2010 CONFIDENCIAL Banner 490x63 Ad served in confirmation email
  13. 13. Newsletters 9 August 2010 CONFIDENCIAL Banner 468x60 Static gif only, max 25 kb Hard coded Database: 650,000 emails Delivery rate 98% Open rate 16%
  14. 14. Integrated placement Newsletters 9 August 2010 CONFIDENCIAL Image + text (max 130 types) Static gif only, max 25 kb Hard coded Database: 650,000 emails Delivery rate 98% Open rate 16%
  15. 15. Stand alone email 9 August 2010 CONFIDENCIAL Database 300.000 emails Hard code Static gif only 600x400 Open rate about 16%. CTR 2%
  16. 16. Contacts 9 August 2010 CONFIDENCIAL Martino Di Pietro Head of Media Italy and Spain tel: +39 02 67191969  fax: +39 02 67191950 mob.it: +39 346 0342011 email: [email_address] Jaime Guillén Media Executive Marqués de Sentmenat, 54-58, 2ª 08029, Barcelona tel: +34 93 600 29 20 email: [email_address] Giuliana Caputo Media Sales Specialist Marqués de Sentmenat, 54-58, 2ª 08029, Barcelona tel: (+34) 936002930 email: [email_address]

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