Vibemedia: “MyPersonal” - The Future Connected 2009 For Discussion Purposes

Mobile Internet: Demographics Source: Forrester Research, July 2007-2008. 2008 Age Distribution (UK mobile internet users) 2007 Age Distribution (UK mobile internet users) The Mobile Internet is no longer a “teenage phenomenon” 16.5 million people accessed the mobile Internet in the UK in May 2008 25% growth since May 2006 - average 4,500 new users every day Mobile Internet traffic grew 300% in the UK in 2008

16.5 million people accessed the mobile Internet in the UK in May 2008

25% growth since May 2006 - average 4,500 new users every day

Mobile Internet traffic grew 300% in the UK in 2008

Mobile Search: Evolution Mobile Search will become relevant when linked to Location and Presence – device awareness of user position and status Location-Aware Handset Mobile Search Local Results

Mobile Search will become relevant when linked to Location and Presence – device awareness of user position and status

Mobile Media: Evolution Consumers are sharing media, content and experiences via the mobile internet and mobile devices… … powerful new smartphones maximise the value of a connected media experience for customers Music Videos and TV Photos

Consumers are sharing media, content and experiences via the mobile internet and mobile devices…

Mobile Media: Images and Photos “ Nokia is the world’s largest camera manufacturer” Mobile photography is a mass-market experience: 10 million picture messages are sent every week in the UK Year-on-year growth of MMS is 30% 78% of European mobile users own a camera-phone Take Photos Store Photos Send MMS Use of Mobile Camera and Images (UK mobile consumers - 2008)

“ Nokia is the world’s largest camera manufacturer”

Mobile photography is a mass-market experience:

10 million picture messages are sent every week in the UK

Year-on-year growth of MMS is 30%

78% of European mobile users own a camera-phone

Mobile Media: Video and TV Mobile video and TV services are forecast to be viewed by 330m mobile users worldwide by 2013 Source: GTI and mMetrics (2008) … with the iPhone changing consumer perception of video and TV on the move Smartphone User Standard User Use of Mobile Video and TV (Smartphone Users – US 2008) iPhone User

Mobile video and TV services are forecast to be viewed by 330m mobile users worldwide by 2013

Mobile Enterprise: Inform and Communicate Convergent Communications and Navigation services have redrawn the landscape for the Mobile Enterprise … and customer segments blur as service providers utilise common platforms to manage customer data and applications Email Navigation Mobile Office

Convergent Communications and Navigation services have redrawn the landscape for the Mobile Enterprise

The Social Mobile: Community and Networks Mobile Social-Networking is the fastest growing communications service of all time 400k users downloaded Facebook Mobile for Blackberry within four weeks of launch MySpace mobile has >10m users Mig33 has 10m users globally Source: Pyramid Research (2008) Facebook Mobile Growth (Global: 2008) Jan 2008 Nov 2008 5m 15m Mobile Social Networking Forecast (Global: 2008 - 2012) 2010 2012 420m 950m 300m 2007 90m

Mobile Social-Networking is the fastest growing communications service of all time

400k users downloaded Facebook Mobile for Blackberry within four weeks of launch

MySpace mobile has >10m users

Mig33 has 10m users globally

A Connected Future MyPersonal :Connected @Ecosystem

MyPersonal :Connected @Ecosystem

MyPersonal: Application Ecosystem Mobility will define value: Location – Availability – Communication – Immediacy Mobile will become an extension of “existing user behaviours” - not a new one defined by devices or technology

Mobility will define value:

Location – Availability – Communication – Immediacy

MyPersonal: A Connected Ecosystem The User will become the central point of a personal “service universe” where applications facilitate connected experiences Internet “ MY DATA”

MyPersonal: Service and Brand Ecosystem A integrated network of brands, applications and services relevant to individuals… … underpinned by the back-up, storage, management and distribution of personal data , media and information Email Contacts SMS IM Photos Videos Financial eCommerce

A integrated network of brands, applications and services relevant to individuals…

MyPersonal: Integrated Platforms 2.5G / 3G HSDPA+ WiFi / WiMAX LTE DVB-H Multi-functional communications devices with multiple connectivity options… … this will drive demand to ‘disconnect’ data and applications and move into the ‘cloud’ Devices will offer multiple connectivity & network options

2.5G / 3G

HSDPA+

WiFi / WiMAX

LTE

DVB-H

MyPersonal: Integrated Services? There is significant competition for ownership of personal data and the service experience in the cloud My Personal: Data Services Applications Device Manufacturers Internet Companies Nokia Apple HP Sony Ericsson Microsoft Google Yahoo Service Providers Social-Networks Vodafone Orange BT AT&T Facebook MySpace Orkut LinkedIn IT Vendors Cisco Sun Microsystems

My Personal:

Data

Services

Applications

Nokia

Apple

HP

Sony Ericsson

Microsoft

Google

Yahoo

Vodafone

Orange

BT

AT&T

Facebook

MySpace

Orkut

LinkedIn

Cisco

Sun Microsystems

MyPersonal = My Data Securing access to personal data will drive brand and customer loyalty that transcends technologies and devices + Music iTunes iPod Photos iPhoto iPhone Video iTunes Apple TV Applications iTunes iPhone

Music

iTunes

iPod

Photos

iPhoto

iPhone

Video

iTunes

Apple TV

Applications

iTunes

iPhone

MyPersonal: Community or Platform? Social-Networks manage huge volumes of personal data and experiences which are accessed via PC and Mobile Applications My Profile My Friends My Comments and Chat My Photos & Friends Photos My Email

The Future? Ownership of MyPersonal (data, services and experiences) remains the key battleground My Personal: Data Services Applications Device Manufacturers Internet Companies Own-branded services (e.g. Nokia Maps – Ovi) Focus on Mobility and LBS Partnerships with internet companies Focus on Email and Communications Use search to drive users (navigation) Build Enterprise capability for Unified Comms Service Providers Social-Networks Extend range of cloud-based services for users (e.g. Mobile Email) Extend range of connectivity options (e.g. DSL Broadband / WiMAX) Focus on ownership of valuable personal data (e.g. photos and videos) Use communication capability to replace email / IM for users IT Vendors Provide hardware / software solutions for Enterprise Unified Comms Extend service range (e.g. video networking)

My Personal:

Data

Services

Applications

Own-branded services (e.g. Nokia Maps – Ovi)

Focus on Mobility and LBS

Partnerships with internet companies

Focus on Email and Communications

Use search to drive users (navigation)

Build Enterprise capability for Unified Comms

Extend range of cloud-based services for users (e.g. Mobile Email)

Extend range of connectivity options (e.g. DSL Broadband / WiMAX)

Focus on ownership of valuable personal data (e.g. photos and videos)

Use communication capability to replace email / IM for users

Provide hardware / software solutions for Enterprise Unified Comms

Extend service range (e.g. video networking)

Are You Ready? Contact us at [email_address] for more information www.vibemedia.co.uk The Future: Connected

Are You Ready?

Contact us at [email_address] for more information

www.vibemedia.co.uk

The Future: Connected