Really Simple Strategies: Keeping Track of your Organization and Issues Online Marco Campana ( [email_address] ) Ontario Council of Agencies Serving Immigrants (OCASI) @marcopolis Friendfeed.com/marcopolis

A Quick Overview Introduction Strategies Tools Resources

Introduction

Strategies

Tools

Resources

Introduction It’s about: Learning to listen online Having a strategy Choosing the right tools for you Managing your workflow Avoiding “Garbage Overload” Becoming a proficient information manager – find the right information for the right people at the right time Learning to share and collaborate – becoming an aggregator

It’s about:

Learning to listen online

Having a strategy

Choosing the right tools for you

Managing your workflow

Avoiding “Garbage Overload”

Becoming a proficient information manager – find the right information for the right people at the right time

Learning to share and collaborate – becoming an aggregator

What’s My Day Like? My strategy My tools How I stay updated and learn Dashboard?

My strategy

My tools

How I stay updated and learn

Dashboard?

Online Reputation Management ORM - “T he process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. “ http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/ Competitive Intelligence – “T he action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization ” http://www.dynamicintegration.net/competitive_intelligence.aspx Listening - “ The Active Listener gives full attention to listening when another is talking and focuses on what is being said. “ http://www.leadershipletters.com/2003/09/12/levels-of-listening/

ORM - “T he process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. “ http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/

Competitive Intelligence – “T he action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization ” http://www.dynamicintegration.net/competitive_intelligence.aspx

Listening - “ The Active Listener gives full attention to listening when another is talking and focuses on what is being said. “ http://www.leadershipletters.com/2003/09/12/levels-of-listening/

Strategies - Getting Your Nonprofit Organization Ready To Listen Why are you listening? What are your mission goals? Come up with at least Five Ways You Plan To Use the Information ( link to day-to-day action) Internal Process – how will you organize your listening? http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

Why are you listening? What are your mission goals?

Come up with at least Five Ways You Plan To Use the Information ( link to day-to-day action)

Internal Process – how will you organize your listening?

http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

Strategies Core - listen, fail informatively, and evolve Daily Routine – process, discipline – challenging (the 3 T’s) Sharing – collaborating, informing, developing expertise Responding – are you listening strategically ?

Core - listen, fail informatively, and evolve

Daily Routine – process, discipline – challenging (the 3 T’s)

Sharing – collaborating, informing, developing expertise

Responding – are you listening strategically ?

Learn as You Go

Tools

Tools

Tools

Tools

Tools Let’s review a few: Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email Google Alerts RSS and Twitter Social Networks/Online Communities (LinkedIn, Facebook, Ning, etc.) Social Bookmarking - Delicious, Diigo Mobile?

Let’s review a few:

Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email

Google Alerts

RSS and Twitter

Social Networks/Online Communities (LinkedIn, Facebook, Ning, etc.)

Social Bookmarking - Delicious, Diigo

Mobile?

Tools - Email as Web 2.0?

Tools- eNewsletters/email lists

Tools – RSS to Email

Tools - Watchthatpage

Tools – Google Alerts

Tools – Google Alerts

Tools - RSS Actively Passive

Tools - RSS

Tools - RSS

Tools - RSS

Tools - RSS

Tools - Twitter

Tools - Twitter

Tools - Twitter

Tools - Trusted Networks

Tools - Trusted Networks Roll Your Own Social Network

Tools - Trusted Networks

Tools – Mobile?

Pulling it all together?

Tools Creating Your Own Dashboard

Tools Creating Your Own Dashboard

How much time?

Resources How I learned to stop worrying and love the early adopters!

How I learned to stop worrying and love the early adopters!

Resources http://www.wearemedia.org/ http://socialmedia-listening.wikispaces.com/ http://simplestrategies.pbworks.com Setting the Stage/Strategy Blogs to Follow Daily Routines Practical Tool Examples and Explanations Learn Play! @marcopolis [email_address] Friendfeed.com/marcopolis

http://www.wearemedia.org/

http://socialmedia-listening.wikispaces.com/

http://simplestrategies.pbworks.com

Setting the Stage/Strategy

Blogs to Follow

Daily Routines

Practical Tool Examples and Explanations

Learn

Play!

Images http://www.flickr.com/photos/tyla/2613836330/ http://www.flickr.com/photos/matthamm/2945559128/ http://www.flickr.com/photos/dailypic/1459055735/ http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/ Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge http://www.flickr.com/photos/i-1326/2968175502/ http://www.flickr.com/photos/debschultz/1925555485/sizes/o/ http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams http://www.flickr.com/photos/ycc2106/134414023/ http://www.flickr.com/photos/luc/1824234195/ http://www.flickr.com/photos/w5nyv/455756468/ http://www.flickr.com/photos/dan_h/667441709/ http://www.flickr.com/photos/sparktography/2485147794/ http://www.flickr.com/photos/skemsley/3554049015/ http://www.flickr.com/photos/archiemcphee/3401974951/ http://www.flickr.com/photos/timheuer/143007903/ http://www.flickr.com/photos/bre/448847262/ http://www.flickr.com/photos/zachinglis/41443867/ http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg

http://www.flickr.com/photos/tyla/2613836330/

http://www.flickr.com/photos/matthamm/2945559128/

http://www.flickr.com/photos/dailypic/1459055735/

http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/

Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge

http://www.flickr.com/photos/i-1326/2968175502/

http://www.flickr.com/photos/debschultz/1925555485/sizes/o/

http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams

http://www.flickr.com/photos/ycc2106/134414023/

http://www.flickr.com/photos/luc/1824234195/

http://www.flickr.com/photos/w5nyv/455756468/

http://www.flickr.com/photos/dan_h/667441709/

http://www.flickr.com/photos/sparktography/2485147794/

http://www.flickr.com/photos/skemsley/3554049015/

http://www.flickr.com/photos/archiemcphee/3401974951/

http://www.flickr.com/photos/timheuer/143007903/

http://www.flickr.com/photos/bre/448847262/

http://www.flickr.com/photos/zachinglis/41443867/

http://www.flickr.com/photos/cambodia4kidsorg/2906235414/

http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg