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How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
How to Get Started on Mobile
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How to Get Started on Mobile

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  • 1. Defining Your Mobile Project: How to get Started!<br />Claire Buré and Shayan Mashatian<br />Mobile for Social Change, Net Change Week<br />MaRS, Toronto, Canada<br />June 9, 2011<br />
  • 2. Mobility! (wireless, location-based)<br />Personalized device<br />Instant communication<br />Accessible technology<br />Connection to resources<br />Why Mobile?<br />
  • 3. Mobile Branchless Banking<br />© Mobile Money for the Unbanked<br />http://www.flickr.com/photos/38814571@N05/3593253396/<br />http://www.flickr.com/photos/chrislunch/4325516228/<br />
  • 4. QR Codes<br />Lendorff.Kaywa<br />QR-Code enhanced space invader scarf!<br />
  • 5. Mobile RFID Tags<br />© Jakob Smith<br />http://www.flickr.com/photos/jaksm/155840539/<br />© prayitno<br />http://www.flickr.com/photos/34128007@N04/3493611597/<br />
  • 6. Define your goals<br />Define your audience<br />Define your implementation strategy <br />Scaling for success<br />Defining your project<br />
  • 7. What are your main goals? <br />Both overall as an organization and specifically in terms of using mobile<br />How will the mobile program help you to achieve those goals?<br />Mobile program should be an integrated aspect that is complementary<br />Break down your goals into smaller ones<br />How do these goals translate into a set of solutions?<br />Technology is a tool, not an end in itself!<br />Defining your goals<br />
  • 8. Who is your current audience? Who is your ideal audience?<br />Demographics, digital literacy level etc.<br />How can you reach your audience?<br />What does your audience need/ desire? <br />What message do you want to communicate, and how do you want to engage with your audience?<br />Defining your audience<br />
  • 9. What is your vision for service delivery?<br />Make it iterative and sustainable!<br />Who will be responsible? <br />What are the metrics for success?<br />How will you get buy-in?<br />Defining your implementation strategy<br />
  • 10. How can you scale your project to new users/ subscribers?<br />Know your limits…<br />Scaling up successfully<br />
  • 11. Don’t go mobile for the sake of mobile. Have an integrated strategy that supports your objectives.<br />Make your content mobile-friendly<br />Website, annual reports etc.<br />Start collecting mobile numbers now…<br />Don’t just build an app!<br />Build something your audience needs/ desires<br />What can I do?<br />
  • 12. Consider using an existing mobile platform for your projects (Ushahidi, EpiSurveyor, RapidSMS)<br />Use a service (Polls Everywhere, Treesaver)<br />What can I do?<br />
  • 13. Culture = “How we do things around here to succeed”<br />Reality-Oriented<br />“We succeed by working together” <br />“We succeed by getting & keeping control”<br />Trust<br />Predictability<br />Diversity<br />Standardization<br />Collaboration<br />Control<br />Order<br />Affiliation<br />People<br />Security<br />Power<br />Stability<br />Partnership<br />Teams<br />Process<br />People-<br />Oriented<br />Company-<br />Oriented<br />“We succeed by growing people <br />Who fulfill our vision”<br />“We succeed by being the best”<br />Efficiency<br />Competence<br />Cultivation<br />Dedication<br />Achievement<br />Professionalism<br />Subjectivity<br />Let things evolve<br />Creativity<br />Purpose/ faith<br />Meritocracy<br />Grow<br />cc Agilitrix 2011 – based on <br />“The Reengineering Alternative” <br />by William Schneider<br />Possibility-Oriented<br />
  • 14. Case Study: Community Knowledge Worker (CKW) Project in Uganda<br />
  • 15. Choosing a Platform<br />
  • 16. 1. Choose a project, campaign etc. for which you would like to integrate a mobile component<br />2. How can you succeed?<br />3. Map your project <br />Let’s try it together…<br />
  • 17. MobileActive.org<br />Platforms, case studies & much more<br />IDEO Human Centred Design Toolkit<br />Resources<br />
  • 18. International Institute of Mobile Technologies www.iimt.ca<br /> @iimtca<br />Contact:<br />Claire Buré cbure@iimt.ca<br />Shayan Mashatian smashatian@iimt.ca<br />Thank you!<br />

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