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How to Get Started on Mobile
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Transcript

  • 1. Defining Your Mobile Project: How to get Started!
    Claire Buré and Shayan Mashatian
    Mobile for Social Change, Net Change Week
    MaRS, Toronto, Canada
    June 9, 2011
  • 2. Mobility! (wireless, location-based)
    Personalized device
    Instant communication
    Accessible technology
    Connection to resources
    Why Mobile?
  • 3. Mobile Branchless Banking
    © Mobile Money for the Unbanked
    http://www.flickr.com/photos/38814571@N05/3593253396/
    http://www.flickr.com/photos/chrislunch/4325516228/
  • 4. QR Codes
    Lendorff.Kaywa
    QR-Code enhanced space invader scarf!
  • 5. Mobile RFID Tags
    © Jakob Smith
    http://www.flickr.com/photos/jaksm/155840539/
    © prayitno
    http://www.flickr.com/photos/34128007@N04/3493611597/
  • 6. Define your goals
    Define your audience
    Define your implementation strategy
    Scaling for success
    Defining your project
  • 7. What are your main goals?
    Both overall as an organization and specifically in terms of using mobile
    How will the mobile program help you to achieve those goals?
    Mobile program should be an integrated aspect that is complementary
    Break down your goals into smaller ones
    How do these goals translate into a set of solutions?
    Technology is a tool, not an end in itself!
    Defining your goals
  • 8. Who is your current audience? Who is your ideal audience?
    Demographics, digital literacy level etc.
    How can you reach your audience?
    What does your audience need/ desire?
    What message do you want to communicate, and how do you want to engage with your audience?
    Defining your audience
  • 9. What is your vision for service delivery?
    Make it iterative and sustainable!
    Who will be responsible?
    What are the metrics for success?
    How will you get buy-in?
    Defining your implementation strategy
  • 10. How can you scale your project to new users/ subscribers?
    Know your limits…
    Scaling up successfully
  • 11. Don’t go mobile for the sake of mobile. Have an integrated strategy that supports your objectives.
    Make your content mobile-friendly
    Website, annual reports etc.
    Start collecting mobile numbers now…
    Don’t just build an app!
    Build something your audience needs/ desires
    What can I do?
  • 12. Consider using an existing mobile platform for your projects (Ushahidi, EpiSurveyor, RapidSMS)
    Use a service (Polls Everywhere, Treesaver)
    What can I do?
  • 13. Culture = “How we do things around here to succeed”
    Reality-Oriented
    “We succeed by working together”
    “We succeed by getting & keeping control”
    Trust
    Predictability
    Diversity
    Standardization
    Collaboration
    Control
    Order
    Affiliation
    People
    Security
    Power
    Stability
    Partnership
    Teams
    Process
    People-
    Oriented
    Company-
    Oriented
    “We succeed by growing people
    Who fulfill our vision”
    “We succeed by being the best”
    Efficiency
    Competence
    Cultivation
    Dedication
    Achievement
    Professionalism
    Subjectivity
    Let things evolve
    Creativity
    Purpose/ faith
    Meritocracy
    Grow
    cc Agilitrix 2011 – based on
    “The Reengineering Alternative”
    by William Schneider
    Possibility-Oriented
  • 14. Case Study: Community Knowledge Worker (CKW) Project in Uganda
  • 15. Choosing a Platform
  • 16. 1. Choose a project, campaign etc. for which you would like to integrate a mobile component
    2. How can you succeed?
    3. Map your project
    Let’s try it together…
  • 17. MobileActive.org
    Platforms, case studies & much more
    IDEO Human Centred Design Toolkit
    Resources
  • 18. International Institute of Mobile Technologies www.iimt.ca
    @iimtca
    Contact:
    Claire Buré cbure@iimt.ca
    Shayan Mashatian smashatian@iimt.ca
    Thank you!