Presenter: Eric Squair
Online advocacy mixes old-fashioned campaigning with powerful communications tools to get real results. In this session you will learn how to deepen engagement with your supporters by getting them involved in the change they want to see. Basic concepts of online campaigning and how it supports (and differs from) offline campaigning will be covered. Examples of successful online campaigns, a review of basic tools for online campaigning and how to make sure you don’t run afoul of the Canada Revenue Agency rules for charities will round out the session. Please bring your questions and ideas about online campaigns you have run, want to run or wish you had run for discussion.