2011 Future Physicians of America Survey

Future Physicians of America6th Annual Survey
September 2011
Corporate Marketing

Survey included 555 medical students who use Epocrates
Survey completed in September of 2011
Students randomly selected to participate
Background
SLIDE 2
n=555
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Future Physicians of America VI
© 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com

6 Years Running - Location, Location, Location!
SLIDE 3
Top reasons for selecting a medical school
n=555

Nearly 75% Increase in Concern about “Being a Good Physician” since 2007
SLIDE 4
What is your current career goal?*
Greatest concerns about becoming a practicing physician
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0%
*Excludes ‘other’ response

145% increase in Android usage from 2010; 12% decrease in iOS usage
SLIDE 5
In 2010, only 11% used an Android device; 69% used an Apple iOS device
n=555
n=114
©Penn-Olson.com

Tablet Popularity Continues to Rise:50% Plan to Purchase within 1 Year
SLIDE 6
Nearly 50% plan to purchase a tablet device within the next year
What brand of tablet are you using?
800% increase in tablet device usage from 2010
n=458
n=100
Use of tablets in training- Yes: 17%; No:83%

Reliance on Mobile References Increases 125% Since 2009
SLIDE 7
When you need information to help you solve a clinical question, where is the first place you are most likely to turn?
n=555

Over 60% Use Epocrates 2 or More Times a Day
SLIDE 8
Students learn about Epocrates through word-of-mouth
Over 35% use Epocrates 3+ times/day
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Students Satisfied with Training;Lack Administration Skills
SLIDE 9
n=555
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“Costs” are Challenges for Both Students and Patients
SLIDE 10
Greatest challenges for medical students
Greatest challenges for patients
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Errors* includes misdiagnosis, treatment errors and prescription errors

Time Spent on Facebook Declined by 22%; Interest in New Social Outlets Grows
SLIDE 11
Time spent on social networking sites:
n=555
Same top 2 blogs as practicing MDs*
n=169
*2011 Epocrates Specialty Survey Data
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Appendix
SLIDE 12

Being a “Good Physician” is Still Students Main Concern
SLIDE 13
What are your greatest concern about becoming a practicing physician?
n=555

More than 70% Plan to do International Charity Work
SLIDE 14
Do you ever plan on doing the following?
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2011 Future Physicians of America Survey

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