Gbtc Social Media Vo Aand Mobile V1.0 Marks
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Gbtc Social Media Vo Aand Mobile V1.0 Marks

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Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

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Gbtc Social Media Vo Aand Mobile V1.0 Marks Gbtc Social Media Vo Aand Mobile V1.0 Marks Presentation Transcript

  • A Social Media Marketing Campaign Case Study Widgets, Reverse Integration and Mobile Todd Marks CEO & President [email_address] http://www.twitter.com/mindgrub Vince Buscemi VP Operations, Mobile [email_address] http://www.twitter.com/vincebuscemi
  • Social Media Trends
  • Foundation
  • Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1 1 en.wikipedia.org/wiki/Social_media_marketing
  • Social Media Marketing
    • A Good Social Media Marketing Campaign:
    • Is much more then just having Facebook and Twitter Pages
    • Identifies the breath of social and news sites where users are spending their time for a particular project
    • Targets the key sites for maximum ROI
    • Publishes content to the key sites using existing workflows
    • Embraces the use of Widgets
    • Updates content via RSS feeds and site APIs
    • Includes Reporting and Metrics
  • GOTO User (no more url?)
  • Social Media Sites
    • Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
    Mainstream Social Sites:
  • Publication Options
    • Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
    Even Facebook is more then just “company” and “group” pages:
  • Reverse Integration
  • RSS & Social Site APIs
    • Reverse Integration uses RSS and APIs to push content from CMS to Social Sites
  • Reverse Integration
  • Case Studies
  • Our Process
  • Case Study :: Market Research
    • Project specific market research is key:
  • Case Study :: VOA Widget
  • Case Study :: iParticipate Widget
  • Case Study :: Live Music Machine Widget
  • Case Study :: New York Social Sports Club
  • Next
  • Ahh… And then there is Mobile
    • Mindgrub has designed and developed a variety of social mobile applications in the areas of :
    • Convention & Visitors Associations
    • Stadiums and Arenas
    • Restaurants and Retail
    • Education / Universities
    • Insurance & Transportation
    • Malls and Shopping Areas
    • Financial Services
    Social Meets Mobile
  • Case Study :: Convention and Visitors Associations
  • Case Study :: Stadiums and Arenas
  • Case Study :: Stadiums and Arenas
  • Reporting
  • Reporting
    • Reporting & Metrics key to determining ROI
  • Ingredients
  • Core Competencies
    • Website Design | Information Architecture | User Experience Design | Content Management | Drupal | Wordpress | BEA | .NET | PHP | Web 2.0 / 3.0 | Speaking Rich Internet Applications | Flash | Flex | AJAX | Interactive Media | Video | Digital Corporate Signage | Media Players | Flash Media & Interaction Servers Social Media Marketing | Reverse Integration , Twitter , Facebook | Search Engine Optimization (SEO) | eLearning | Learning Management | Edualizer.com | Edinfo.tv Mobile Applications | iPhone | Blackberry | Symbian | Google Android | Palm Pre | Location Based Services | Augmented Reality | viaPlace.com
  • Technology Innovation Agency Todd Marks CEO & President [email_address] http://www.twitter.com/mindgrub Vince Buscemi VP Operations, Mobile [email_address] http://www.twitter.com/vincebuscemi