A Social Media Marketing Campaign Case Study Widgets, Reverse Integration and Mobile Todd Marks  CEO & President [email_ad...
Social Media Trends
Foundation
Social Media Marketing  is an engagement with online communities to generate exposure, opportunity and sales.  1 1  en.wik...
Social Media Marketing <ul><li>A Good Social Media Marketing Campaign: </li></ul><ul><li>Is much more then just having Fac...
GOTO User (no more url?)
Social Media Sites <ul><li>Usenet    Wikis    ICQ  Friendster    LinkedIn    MySpace    Facebook    Twitter </li></u...
Publication Options <ul><li>Usenet    Wikis    ICQ  Friendster    LinkedIn    MySpace    Facebook    Twitter </li></...
Reverse Integration
RSS & Social Site APIs  <ul><li>Reverse Integration uses RSS and APIs to push content from CMS to Social Sites </li></ul>
Reverse Integration
Case Studies
Our Process
Case Study :: Market Research <ul><li>Project specific market research is key: </li></ul>
Case Study :: VOA Widget
Case Study :: iParticipate Widget
Case Study :: Live Music Machine Widget
Case Study :: New York Social Sports Club
Next
Ahh… And then there is Mobile
<ul><li>Mindgrub has designed and developed a variety of social mobile applications in the areas of : </li></ul><ul><li>Co...
Case Study :: Convention and Visitors Associations
Case Study :: Stadiums and Arenas
Case Study :: Stadiums and Arenas
Reporting
Reporting  <ul><li>Reporting & Metrics key to determining ROI </li></ul>
Ingredients
Core Competencies <ul><li>Website Design   |  Information Architecture  |   User Experience Design   |  Content Management...
Technology Innovation Agency Todd Marks  CEO & President [email_address] http://www.twitter.com/mindgrub Vince Buscemi VP ...
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Gbtc Social Media Vo Aand Mobile V1.0 Marks

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Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

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Gbtc Social Media Vo Aand Mobile V1.0 Marks

  1. 1. A Social Media Marketing Campaign Case Study Widgets, Reverse Integration and Mobile Todd Marks CEO & President [email_address] http://www.twitter.com/mindgrub Vince Buscemi VP Operations, Mobile [email_address] http://www.twitter.com/vincebuscemi
  2. 2. Social Media Trends
  3. 3. Foundation
  4. 4. Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1 1 en.wikipedia.org/wiki/Social_media_marketing
  5. 5. Social Media Marketing <ul><li>A Good Social Media Marketing Campaign: </li></ul><ul><li>Is much more then just having Facebook and Twitter Pages </li></ul><ul><li>Identifies the breath of social and news sites where users are spending their time for a particular project </li></ul><ul><li>Targets the key sites for maximum ROI </li></ul><ul><li>Publishes content to the key sites using existing workflows </li></ul><ul><li>Embraces the use of Widgets </li></ul><ul><li>Updates content via RSS feeds and site APIs </li></ul><ul><li>Includes Reporting and Metrics </li></ul>
  6. 6. GOTO User (no more url?)
  7. 7. Social Media Sites <ul><li>Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter </li></ul>Mainstream Social Sites:
  8. 8. Publication Options <ul><li>Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter </li></ul>Even Facebook is more then just “company” and “group” pages:
  9. 9. Reverse Integration
  10. 10. RSS & Social Site APIs <ul><li>Reverse Integration uses RSS and APIs to push content from CMS to Social Sites </li></ul>
  11. 11. Reverse Integration
  12. 12. Case Studies
  13. 13. Our Process
  14. 14. Case Study :: Market Research <ul><li>Project specific market research is key: </li></ul>
  15. 15. Case Study :: VOA Widget
  16. 16. Case Study :: iParticipate Widget
  17. 17. Case Study :: Live Music Machine Widget
  18. 18. Case Study :: New York Social Sports Club
  19. 19. Next
  20. 20. Ahh… And then there is Mobile
  21. 21. <ul><li>Mindgrub has designed and developed a variety of social mobile applications in the areas of : </li></ul><ul><li>Convention & Visitors Associations </li></ul><ul><li>Stadiums and Arenas </li></ul><ul><li>Restaurants and Retail </li></ul><ul><li>Education / Universities </li></ul><ul><li>Insurance & Transportation </li></ul><ul><li>Malls and Shopping Areas </li></ul><ul><li>Financial Services </li></ul>Social Meets Mobile
  22. 22. Case Study :: Convention and Visitors Associations
  23. 23. Case Study :: Stadiums and Arenas
  24. 24. Case Study :: Stadiums and Arenas
  25. 25. Reporting
  26. 26. Reporting <ul><li>Reporting & Metrics key to determining ROI </li></ul>
  27. 27. Ingredients
  28. 28. Core Competencies <ul><li>Website Design | Information Architecture | User Experience Design | Content Management | Drupal | Wordpress | BEA | .NET | PHP | Web 2.0 / 3.0 | Speaking Rich Internet Applications | Flash | Flex | AJAX | Interactive Media | Video | Digital Corporate Signage | Media Players | Flash Media & Interaction Servers Social Media Marketing | Reverse Integration , Twitter , Facebook | Search Engine Optimization (SEO) | eLearning | Learning Management | Edualizer.com | Edinfo.tv Mobile Applications | iPhone | Blackberry | Symbian | Google Android | Palm Pre | Location Based Services | Augmented Reality | viaPlace.com </li></ul>
  29. 29. Technology Innovation Agency Todd Marks CEO & President [email_address] http://www.twitter.com/mindgrub Vince Buscemi VP Operations, Mobile [email_address] http://www.twitter.com/vincebuscemi

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