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Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
Gbtc Blue Sky Factory D Broujos 100121
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Gbtc Blue Sky Factory D Broujos 100121

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Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

Published in: Technology, Business
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Transcript

  • 1. Email, Mobile & Social Media: Collision Course
  • 2. Today’s Agenda.   Goal: Leave with a broad understanding of these new mediums and how they can be applied to your organization. - Macro trends.   - 3 core mediums (Email, Mobile, Social Web). - The low lying fruit (marketing in action). - Questions .
  • 3. About Blue Sky Factory We sent more than 1 Billion emails in 2009. <ul><li>Our Company: </li></ul><ul><ul><li>Headquartered in Baltimore, MD </li></ul></ul><ul><ul><li>Offices in Boston, Salt Lake City, San Francisco, Charlotte, Altanta </li></ul></ul><ul><ul><li>30 full-time employees including Client Services, Training/Educ, Technology, Product Development, and Creative Services . </li></ul></ul><ul><li>Our Customers: </li></ul><ul><li>Over 600 clients </li></ul><ul><li>Operate in all major markets throughout the US, Canada, and Europe . </li></ul><ul><li>Relationships with major ISPs, agencies, and businesses of all sizes. </li></ul>
  • 4. It's an EXCITING   time to be a marketer .
  • 5. Macro Trends.
  • 6. Marketers &quot;Get it&quot;   Media really is two way now. In so many ways, through so many different mediums .  
  • 7. The digital experience now goes with you everywhere you go . It is integrated into the fiber of our daily lives.   Everything is Connected.
  • 8. The emerging metric is engagement.   Email, mobile, social media offer the most interactive ways for people to engage your brand.     Uber Metric: Engagement
  • 9.   Publishing is Marketing 2.0     Content is Marketing Currency
  • 10. Email .
  • 11. Email is THE dominant online application.
  • 12. Social. Marketing. Transactional.
  • 13. &quot;48% of marketers are increasing their email marketing efforts in 2009 , according to MarketingSherpa’s September 2008 Marketing and the Economy Survey.&quot;
  • 14. Email is a key driver of social content...      ...now more than ever before.
  • 15. Email is the &quot;digital glue&quot;  of the new web
  • 16. Email is the currency of all accounts. The only commonality in a web 2.0 world
  • 17. The Mobile Revolution.
  • 18. Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008)           source: eMarketer
  • 19. 39% of teens believe the mobile is the only type of phone they will own.  (CTIA, Harris Interactive, September 2008)   68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase. (AKQA/dotMobi, June 2008)  
  • 20. Mobile is a brand extension.
  • 21.  
  • 22.  
  • 23. The iPhone is a game changer.  
  • 24. Types of Mobile Marketing Interactive Text-Messaging   - Auto-reply channel - Text Alerts - Voting/Polling - Mobile coupons - Text-to-Win Interactive Mobile Multimedia   - Music - Pictures - Video Mobile Web - Advertising - Display - Banners, etc.
  • 25. Email Marketing with Text-Messaging Cross Promotion  Brand: MGM Grand Hotel LLC Category: Data Acquisition Campaign for SMS Vendors: Cellit Mobile Marketing Runtime: January 9-13, 2009 Summary: The primary objective behind adding an SMS call to action to e-mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database.   Results: o Total opt-ins via SMS call to action on e-mail blasts: 6,192 o Total Room Bookings: 404 o Estimated Revenue Generated: $49,632
  • 26. Social Media.
  • 27. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded.
  • 28.  
  • 29.  
  • 30. Converting Community to Subscribers .
  • 31. Converting Subscribers to Community .
  • 32. <ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Email marketing through Blue Sky Factory (Email) </li></ul></ul><ul><ul><li>Corporate facebook, twitter, LinkedIn  (Social Media) </li></ul></ul><ul><ul><li>iPhone app for branch location (Mobile) </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  • 33. The low lying fruit.   (Put your marketing into action.)
  • 34. - Send professional, timely, relevant and targeted communication.    - Reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person.    - Provide a platform that allows your customers to let you know their preferred communication channel.
  • 35. 1. Monitor and listen to the conversation. 2. Send regular, timely communications via email. 3. Start a blog for your organization. 4. Develop a facebook presence (group and fan). 5. Start a group on LinkedIn. 6. Use twitter as a distribution / engagement channel. 7. Leverage new media as often as possible. Low lying fruit hit list:
  • 36. Thank You! Q&A   Doug Broujos   Connect. 410.230.0061 x116 - phone dbroujos@blueskyfactory.com - email www.blueskyfactory.com - web www.twitter.com/dbroujos - twitter www.twitter.com/blueskyfactory - brand twitter

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