Today’s Agenda. Goal: Leave with a broad understanding of these new mediums and how they can be applied to your organization. - Macro trends. - 3 core mediums (Email, Mobile, Social Web). - The low lying fruit (marketing in action). - Questions .
About Blue Sky Factory We sent more than 1 Billion emails in 2009. <ul><li>Our Company: </li></ul><ul><ul><li>Headquartered in Baltimore, MD </li></ul></ul><ul><ul><li>Offices in Boston, Salt Lake City, San Francisco, Charlotte, Altanta </li></ul></ul><ul><ul><li>30 full-time employees including Client Services, Training/Educ, Technology, Product Development, and Creative Services . </li></ul></ul><ul><li>Our Customers: </li></ul><ul><li>Over 600 clients </li></ul><ul><li>Operate in all major markets throughout the US, Canada, and Europe . </li></ul><ul><li>Relationships with major ISPs, agencies, and businesses of all sizes. </li></ul>
Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008) source: eMarketer
39% of teens believe the mobile is the only type of phone they will own. (CTIA, Harris Interactive, September 2008) 68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase. (AKQA/dotMobi, June 2008)
Types of Mobile Marketing Interactive Text-Messaging - Auto-reply channel - Text Alerts - Voting/Polling - Mobile coupons - Text-to-Win Interactive Mobile Multimedia - Music - Pictures - Video Mobile Web - Advertising - Display - Banners, etc.
Email Marketing with Text-Messaging Cross Promotion Brand: MGM Grand Hotel LLC Category: Data Acquisition Campaign for SMS Vendors: Cellit Mobile Marketing Runtime: January 9-13, 2009 Summary: The primary objective behind adding an SMS call to action to e-mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database. Results: o Total opt-ins via SMS call to action on e-mail blasts: 6,192 o Total Room Bookings: 404 o Estimated Revenue Generated: $49,632
<ul><li> </li></ul><ul><li> </li></ul><ul><ul><li>Email marketing through Blue Sky Factory (Email) </li></ul></ul><ul><ul><li>Corporate facebook, twitter, LinkedIn (Social Media) </li></ul></ul><ul><ul><li>iPhone app for branch location (Mobile) </li></ul></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
The low lying fruit. (Put your marketing into action.)
- Send professional, timely, relevant and targeted communication. - Reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person. - Provide a platform that allows your customers to let you know their preferred communication channel.
1. Monitor and listen to the conversation. 2. Send regular, timely communications via email. 3. Start a blog for your organization. 4. Develop a facebook presence (group and fan). 5. Start a group on LinkedIn. 6. Use twitter as a distribution / engagement channel. 7. Leverage new media as often as possible. Low lying fruit hit list: