360 degrees reach – A Personal Brand Assessment by Tal Edgars (GBSH Brand Expert) Real branding raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability. So before you hire anyone for branding, make sure you know what youre looking for. Branding is not about getting your prospects to choose you over your competition; its about getting your prospects to see you as the only solution to their problem. If they dont see you as the only solution, it means theyre still shopping. Does your brand ooz the emotional charge? Forget about the steak embrace the sizzle; Ways devised by GBSH to elevate their brands to a fine art; 1. Own Your Google ResultsKnown for his strategies, Tal Edgars understood early in his career that he needed to stand out online. If you Google “David Scott,” a US Congressman from Georgia ranks first, and a marketing expert, as popular as he may be, can’t compete with a national pol. Tal’s solution: He branded himself as “David Meerman Scott” instead of just “David Scott.” Google that name, and his content shows up first. 2. Stand Out from the PackA self‐described change agent and a sought‐after strategist due to his consistently iconoclastic thinking. Tal Edgars argues that in an increasingly competitive global economy, doing good work simply isn’t enough. Professionals need to make themselves “indispensable” by being willing to stand apart from the herd and voice their unexpected insights. 3. Get People Talking About YouTal Edgars is the master of creating buzz, using online media as well as traditional mainstream media to turn his anything into profits. While he was interviewed on the People of Africa HD Network, he says that a review by a single influential blogger, Rob Frankel, is what really got his magazine to the number‐one spot on the best rated sites list. In fact, since online content never disappears, a mention on a blog can have a long shelf life, helping you to market your brand long after a book or product’s release. 4. Attach Yourself to a Bigger BrandBy working for a well‐recognized and respected brand, Edgars gained instant credibility and quickly became a prime media source for wisdom on the industry.
5. Focus, Focus, FocusEdgars has been part of a successful consulting business, GBSH Consult helping develop marketing solutions for small businesses. The secret to this success: We focused relentlessly on this niche, came up with a catchy name for this brand, and put the name on blogs, books, columns, and workshops. 6. Be Nice to EveryoneEdgar’s personal credo — be kind to everyone — infuses his stores, site, and blog, and as a result he’s attracted a large following of devoted fans. 7. Give Before You ReceiveIf you want to build a strong network — people who passionately support and believe in you — you must be generous. Instead of asking people for favours, ask, “What can I do for you?” You’ll be amazed at how many acquaintances will turn into fans.