What Big Brands Know Presentation

2,448 views
2,294 views

Published on

You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them here from Gerry O’Brion, an expert at building big brands.
If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. My blog presents in-depth articles and case studies about what big brands know.
The What Big Brands Know presentation is packed with information, strategies and case studies about companies that are doing it right. When I speak to your organization, it’s a fun, thought-provoking dialogue that generates real action by the participants.

Published in: Business, News & Politics
1 Comment
0 Likes
Statistics
Notes
  • can u sent me? thanks in advance pashayev_elvin@hotmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
2,448
On SlideShare
0
From Embeds
0
Number of Embeds
1,367
Actions
Shares
0
Downloads
14
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

What Big Brands Know Presentation

  1. 1. • WHAT IS YOUR BUSINESS ?• WHO ARE YOUR CUSTOMERS ?• WHY ARE YOU BETTER THAN YOUR COMPETITORS?
  2. 2. UNDERSTANDING IS EASY
  3. 3. LISTENING Free PDF!
  4. 4. NOBODY BUYSANYTHING ANYMORE
  5. 5. THEY CHOOSE BETWEEN OPTIONS
  6. 6. THE ONE THING
  7. 7. BE DIFFERENT FROM COMPETITION IN A WAY CUSTOMERS VALUE
  8. 8. YOUR BRAND
  9. 9. THE SUM OF ALL INTERACTIONSAN INDIVIDUAL HAS WITH YOU
  10. 10. RATIONAL EMOTIONALIT RESIDES IN THEIR MIND
  11. 11. MONDAY
  12. 12. WHY DO I CARE ?
  13. 13. CUSTOMERSPROTECTION CLARITY PRICING
  14. 14. IS BUILDING A BRAND ENOUGH?
  15. 15. -93.9%1999 2009
  16. 16. PROVIDE THE VALUE YOURCUSTOMERS EXPECT TODAY
  17. 17. BE DIFFERENT FROM COMPETITIONIN A WAY CUSTOMERS VALUE
  18. 18. Five Questions
  19. 19. 1WHO’S YOUR TARGET?
  20. 20. MOUNTAIN BIKER OR MOM?
  21. 21. IDENTIFY YOUR MOSTPROFITABLE CUSTOMERS
  22. 22. 2WHAT DO THEY NEED?
  23. 23. WHAT DO THEY NEED? Emotional Needs Rational Needs Price of Entry
  24. 24. NEEDS HIERARCHY • Escape •Not Bored • Fun •Companionship EMOTIONAL • Easier •Work Out Longer RATIONAL •Keep Pace •For my sport •FreePRICE OF ENTRY •Production Quality
  25. 25. “Now we talk about what our CUSTOMERS care about, not what we care about.” - Deekron Kirkorkian, CEO Motion Traxx
  26. 26. LISTEN TO YOUR CUSTOMERS
  27. 27. 3WHAT’S YOUR BENEFIT?
  28. 28. WHAT’S YOUR BENEFIT?
  29. 29. 4WHY SHOULD I BELIEVE YOU?
  30. 30. THE POWER OF BECAUSE
  31. 31. "Excuse me, I have 5pages, may I use the Xerox machine?"
  32. 32. "May I use the Xeroxmachine because Im in a rush?"
  33. 33. "May I use the Xeroxmachine because I need to make copies?"
  34. 34. REASON TO BELIEVE vs.
  35. 35. REASON TO BELIEVE
  36. 36. 5HOW ARE YOU DIFFERENT AND SPECIALIZED?
  37. 37. DIFFERENTIATION & SPECIALIZATION
  38. 38. OH OH.
  39. 39. I DON’T DO ANYTHING DIFFERENT OR BETTER THAN ANYONE ELSE.
  40. 40. THAT’S OK.JUST MAKE IT UP.
  41. 41. AKA: INNOVATION
  42. 42. OK, but…HELP!
  43. 43. FREE STUFF!• Free articles• Bonus: Free first chapter of the BUSINESS BLUEPRINTVisit: WhatBigBrandsKnow.com
  44. 44. The Business Blueprint“I accomplished more in 3 days with Gerry’s Blueprint than I did in the previous 3 months.” – Dave Westlake, President, Print Command, LLC
  45. 45. HOW WE MADE$100 MILLION
  46. 46. ALL LIGHT BEER IS THE SAME
  47. 47. WHAT CONSUMERS WANT• GOOD TASTE• VALUE• RELAXATION• LOW CARBS/CALORIES• SOCIALIZATION• REFRESHMENT• COLD BEER• FUNNY ADS
  48. 48. WHAT CONSUMERS WANT• GOOD TASTE• VALUE• RELAXATION• LOW CARBS/CALORIES• SOCIALIZATION• REFRESHMENT• COLD BEER• FUNNY ADS
  49. 49. 1 TARGET 12 NEEDS3 BENEFIT4 REASON TO BELIEVE5 DIFFERENTIATION
  50. 50. COORS LIGHT COLD INNOVATIONFROST BREW COOLER SUPER COLD DRAFT LINER CAN BOX COLD ACTIVATED BOTTLE COLD ACTIVATED CAN
  51. 51. COMMUNICATE!
  52. 52. WHAT’S YOUR SINGULAR FOCUS?EMPLOYEESCUSTOMERSEVERY TOUCH POINT
  53. 53. MARKETING Sales Local Force Website Coupons Word of Gift Cards MouthLoyalty/ AdvertisingReferral Your Business Customer Printed Service Materials Other Public online Relations resources Database Signage Marketing
  54. 54. THIS IS MARKETING Go after your target Track With your message
  55. 55. YOU ARE BUILDING A BRAND
  56. 56. CONTACT GERRY TO SPEAK AT YOUR EVENT WhatBigBrandsKnow.com gerry@WhatBigBrandsKnow.com 303-765-2828 “We had a great experience at our Corporate Retreat. Gerry’s great personality, sharp delivery of content and keen insight on the issues were instrumental in making this event a success. He not only offered our employees a fresh new perspective but also provided the right tools to make this a thoroughly enjoyable time.” - Xavier Rabell Torelló - CEO, Areas USA “Gerry got rave reviews from our business community for his keynote and workshop presentations at our annual business awards event this year. He provided our businesses with invaluable insights and takeaways that could be immediately implemented for quick results.” - Steven Sobiek, Director, Office of Economic Development, Columbus

×