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Grow Any Business Like a Billion Dollar Brand
 

Grow Any Business Like a Billion Dollar Brand

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Big brands do a few things well and do them consistently. The strategies they use are not complicated, and you can use them to grow your business right now. ...

Big brands do a few things well and do them consistently. The strategies they use are not complicated, and you can use them to grow your business right now.

If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. In my blog, What Big Brand Know you’ll find in-depth articles and case studies that cover the concepts I teach.

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    Grow Any Business Like a Billion Dollar Brand Grow Any Business Like a Billion Dollar Brand Presentation Transcript

    • • WHAT BUSINESS ARE YOU IN ? • WHO ARE YOUR CUSTOMERS ? • WHY ARE YOU BETTER THAN YOUR COMPETITORS? © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • UNDERSTANDING IS EASY DOING IS HARD © Gerry O'Brion 2010 All Rights Reserved
    • LISTENING © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • NOBODY LIKES BEING SOLD TO, BUT EVERYBODY LIKES TO BUY. © Gerry O'Brion 2010 All Rights Reserved
    • CUSTOMERS DON’T BUY THINGS, THEY CHOOSE BETWEEN OPTIONS. © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • THE ONE THING © Gerry O'Brion 2010 All Rights Reserved
    • BE DIFFERENT FROM COMPETITION IN A WAY CUSTOMERS VALUE © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • YOUR BRAND ISN’T WHAT YOU THINK IT IS © Gerry O'Brion 2010 All Rights Reserved
    • THE SUM OF ALL INTERACTIONS AN INDIVIDUAL HAS WITH YOU © Gerry O'Brion 2010 All Rights Reserved
    • RATIONAL EMOTIONAL IT RESIDES IN THEIR MIND © Gerry O'Brion 2010 All Rights Reserved
    • YOUR BRAND IS WHAT YOUR CUSTOMERS THINK IT IS © Gerry O'Brion 2010 All Rights Reserved
    • MONDAY
    • © Gerry O'Brion 2010 All Rights Reserved
    • WHY DO I CARE ? © Gerry O'Brion 2010 All Rights Reserved
    • CURRENT CUSTOMERS NEW CUSTOMERS PRICING POWER © Gerry O'Brion 2010 All Rights Reserved
    • PROTECTS FROM –COMPETITORS –NEW BUSINESSES –SUBSTITUTES HELPS ROW THE BOAT TOGETHER © Gerry O'Brion 2010 All Rights Reserved
    • WHICH WOULD YOU PURCHASE? © Gerry O'Brion 2010 All Rights Reserved
    • IS BUILDING A BRAND ENOUGH? © Gerry O'Brion 2010 All Rights Reserved
    • -93.9% 1999 2009 © Gerry O'Brion 2010 All Rights Reserved
    • BE DIFFERENT FROM COMPETITION IN A WAY CUSTOMERS VALUE © Gerry O'Brion 2010 All Rights Reserved
    • FOUR THINGS THE BEST BRANDS DO UNDERSTAND CUSTOMERS HAVE VALUABLE BENEFIT CREATE DIFFERENTIATION COMMUNICATE CONSISTENTLY © Gerry O'Brion 2010 All Rights Reserved
    • UNDERSTAND YOUR CUSTOMERS © Gerry O'Brion 2010 All Rights Reserved
    • WHO’S YOUR TARGET? © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • WHO’S YOUR TARGET? MOUNTAIN BIKER OR MOM? © Gerry O'Brion 2010 All Rights Reserved
    • CUSTOMERS HAVE NEEDS © Gerry O'Brion 2010 All Rights Reserved
    • WHAT DO THEY NEED? Emotional Needs Rational Needs Price of Entry © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • NEEDS HIERARCHY • Escape •Not Bored • Fun •Companionship • Easier EMOTIONAL •Work Out Longer RATIONAL •Keep Pace •For running •Free PRICE OF ENTRY •Production Quality © Gerry O'Brion 2010 All Rights Reserved
    • CUSTOMERS TELL YOU (NOT THE OTHER WAY AROUND) © Gerry O'Brion 2010 All Rights Reserved
    • HOW DO I ASK THEM? RESEARCH QUALITATIVE QUANTITATIVE © Gerry O'Brion 2010 All Rights Reserved
    • WHY RESEARCH? INSIGHTS CREATE VALIDATE CHOOSE © Gerry O'Brion 2010 All Rights Reserved TRACK
    • I CAN’T AFFORD EXPENSIVE RESEARCH © Gerry O'Brion 2010 All Rights Reserved
    • RESEARCH FOR CHEAP OR FREE © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • THE BENEFIT © Gerry O'Brion 2010 All Rights Reserved
    • PEOPLE DON’T WANT ¼ INCH DRILL BITS, THEY WANT ¼ INCH HOLES. © Gerry O'Brion 2010 All Rights Reserved
    • PROVIDE A BENEFIT CUSTOMERS VALUE © Gerry O'Brion 2010 All Rights Reserved
    • BENEFIT EXAMPLES vs. SEARCH DECISION ENGINE ENGINE © Gerry O'Brion 2010 All Rights Reserved
    • BENEFIT EXAMPLES © Gerry O'Brion 2010 All Rights Reserved
    • BENEFIT EXAMPLES © Gerry O'Brion 2010 All Rights Reserved Reprinted with permission from Morton International, Inc.
    • THE BEST BENEFITS VALUABLE DIFFERENT MOTIVATIONAL OWNABLE CREDIBLE SIMPLE RATIONAL AND EMOTIONAL © Gerry O'Brion 2010 All Rights Reserved
    • PRICE SHOULD LOWER PRICE BE MY BENEFIT? $599 Flat Fee Per Hire © Gerry O'Brion 2010 All Rights Reserved
    • • Time savings • Culture fit screen • Relief • Interview coaching • Faster • Professional report • Expertise • EEOC Compliant • Guarantee • Proprietary questions • Professional intake survey © Gerry O'Brion 2010 All Rights Reserved
    • Experts in small business recruiting. “Big company expertise at a small company price.” © Gerry O'Brion 2010 All Rights Reserved
    • WHY SHOULD I BELIEVE YOU? © Gerry O'Brion 2010 All Rights Reserved
    • THE POWER OF BECAUSE © Gerry O'Brion 2010 All Rights Reserved
    • REASON TO BELIEVE vs. © Gerry O'Brion 2010 All Rights Reserved
    • REASON TO BELIEVE © Gerry O'Brion 2010 All Rights Reserved
    • REASON TO BELIEVE DECISION ENGINE © Gerry O'Brion 2010 All Rights Reserved
    • DIFFERENTIATION & SPECIALIZATION © Gerry O'Brion 2010 All Rights Reserved
    • THE SMALLER THE SANDBOX, THE BIGGER THE POTENTIAL © Gerry O'Brion 2010 All Rights Reserved
    • BE DIFFERENT © Gerry O'Brion 2010 All Rights Reserved
    • DIFFERENTIATION & SPECIALIZATION © Gerry O'Brion 2010 All Rights Reserved
    • DIFFERENTIATION & SPECIALIZATION © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • DIFFERENTIATION & SPECIALIZATION © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • OH OH. © Gerry O'Brion 2010 All Rights Reserved
    • I DON’T DO ANYTHING DIFFERENT OR BETTER THAN ANYONE ELSE. © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • THAT’S OK. JUST MAKE IT UP. © Gerry O'Brion 2010 All Rights Reserved
    • AKA: INNOVATION © Gerry O'Brion 2010 All Rights Reserved
    • INNOVATION • GO BACK TO THE BEGINNING • WHAT INSIGHTS HAVE YOU UNCOVERED? • WHAT DO CUSTOMERS WANT THAT THEY DON’T EVEN KNOW YET? © Gerry O'Brion 2010 All Rights Reserved
    • ALL LIGHT BEER IS THE SAME © Gerry O'Brion 2010 All Rights Reserved
    • WHAT CONSUMERS WANT • GOOD TASTE • VALUE • RELAXATION • LOW CARBS/CALORIES • SOCIALIZATION • REFRESHMENT • COLD BEER • FUNNY ADS © Gerry O'Brion 2010 All Rights Reserved
    • WHAT CONSUMERS WANT • GOOD TASTE • VALUE • RELAXATION • LOW CARBS/CALORIES • SOCIALIZATION • REFRESHMENT • COLD BEER • FUNNY ADS © Gerry O'Brion 2010 All Rights Reserved
    • COORS LIGHT COLD INNOVATION FROST BREW COOLER SUPER COLD DRAFT LINER CAN BOX COLD ACTIVATED BOTTLE © Gerry O'Brion 2010 All Rights Reserved COLD ACTIVATED CAN
    • BRING IT ALL TOGETHER WHO NEEDS BENEFITS REASONS TO BELIEVE WHAT MAKES YOU DIFFERENT AND BETTER? © Gerry O'Brion 2010 All Rights Reserved
    • Positioning Statement Target For _______________________ Business Name __________________________is the Business Type __________________________that provides Benefit __________________________. Reason To Believe That's because ______________________. © Gerry O'Brion 2010 All Rights Reserved
    • Positioning Statement busy business owners For _______________________ HireWithEase __________________________is the hiring solution __________________________that provides affordable expertise __________________________. we charge $599 per hire That's because ______________________. Big company expertise. Small company price. © Gerry O'Brion 2010 All Rights Reserved
    • RATIONAL VS. EMOTIONAL CAN YOU SPEAK TO BOTH SIDES OF THEIR BRAIN? © Gerry O'Brion 2010 All Rights Reserved
    • Positioning Statement on-the-go moms For _______________________ Justin’s __________________________is the peanut butter __________________________that provides on-the-go nutrition __________________________. it comes in squeeze packs That's because ______________________. © Gerry O'Brion 2010 All Rights Reserved
    • MAN, WHEN DO WE GET TO THE MARKETING? © Gerry O'Brion 2010 All Rights Reserved
    • COMMUNICATE! © Gerry O'Brion 2010 All Rights Reserved
    • EMPLOYEES CUSTOMERS EVERY TOUCH POINT © Gerry O'Brion 2010 All Rights Reserved
    • MARKETING Sales Local Force Website Coupons Word of Gift Cards Mouth Loyalty/ Advertising Referral Your Business Customer Printed Service Materials Other Public online Relations resources (Yelp!) Database Signage Marketing © Gerry O'Brion 2010 All Rights Reserved
    • GO AFTER YOUR TARGET WITH YOUR MESSAGE GET FEEDBACK REPEAT © Gerry O'Brion 2010 All Rights Reserved
    • THIS IS MARKETING Go after your target Get With your Feedback message © Gerry O'Brion 2010 All Rights Reserved
    • YOU ARE BUILDING A BRAND © Gerry O'Brion 2010 All Rights Reserved
    • © Gerry O'Brion 2010 All Rights Reserved
    • Sponsors • Roanoke Department of Economic Development • CIE Partners • Hotel Roanoke & Conference Center • Oakey’s Pet Funeral Home & Crematory © Gerry O'Brion 2010 All Rights Reserved
    • Thanks! www.WhatBigBrandsKnow.com gbrion@yahoo.com © Gerry O'Brion 2010 All Rights Reserved
    • THE END © Gerry O'Brion 2010 All Rights Reserved