Tourism Barometer2013 Q2Expectations of theGreek Hospitality SectorApril 2013
Survey characteristics• The Q2 Survey ran from 9 to 26 April 2013, amonghotels of all hotel categories (1 – 5*) all over G...
Main Conclusions• Hoteliers overall remain optimistic for 2013 with significantimprovements expected in occupancy while ex...
7%18%19%19%37%• All the meters reflect the hoteliers’ projections for current Quarter withrespect to Occupancy (OCC) and t...
Survey resultsExpectations for 2013 Q2• All hotels• City hotels– Athens hotels– Thessaloniki hotels– Other city hotels• Re...
Expectations for 2013 Q2
39%9%7%19%27%«MY HOTEL»All hotelsFor the second quarterof this year hoteliers ingeneral are optimistic.In comparison with ...
46%9%8%20%17%«MY HOTEL»City hotelsHoteliers in the citysegment areforecasting slightincreases inoccupancy, but alsoslight ...
41%7%10%24%17%«MY HOTEL»Athens hotelsThe Athenian hoteliersare very optimistic forthe second quarter interms of occupancyl...
58%17%8%17%«MY HOTEL»ThessalonikihotelsThe city hoteliers ofThessaloniki expect avery similar secondquarter comparing Q2of...
46%8%4%17%25%«MY HOTEL»Other city hotelsCity hotels outsideAthens andThessaloniki areoptimistic in terms ofoccupancydevelo...
32%9%6%18%35%«MY HOTEL»Resort hotelsThe resort hotel expecta good start of theseason this year.Especially occupancylevels ...
35%4%22%39%«MY HOTEL»Resort hotelsin CreteThe resort hotels ofCrete are once morethe most optimistic ofall hoteliers. Abou...
26%3%13%28%31%«MY HOTEL»5 starhotelsManagers of the 5 starhotel units areoptimistic for thesecond quarter of 2013compared ...
«MY HOTEL»35%3%3%20%40%4 starhotelsThe hoteliers in the 4star segment expectstrong improvements inoccupancy levels forboth...
63%4%7%15%11%«MY HOTEL»3 starhotelsSmall improvements inoccupancy areexpected by the 3 starhoteliers, while roomrates are ...
42%31%4%11%12%«MY HOTEL»2 starhotelsThe 2 star hoteliers areclearly pessimistic forthe coming quarter.Around a third of th...
Expectations for 2013 as a whole
Survey resultsExpectations for 2013 as a whole• All hotels• City hotels– Athens hotels– Thessaloniki hotels– Other city ho...
30%23%10%8%30%«MY HOTEL»All hotelsOverall hoteliers havenot changed theiropinion for 2013. Likethe forecast of thebaromete...
17%23%17%6%36%«MY HOTEL»City hotelsThe city hoteliersremain mildly optimisticfor 2013 overall interms of occupancy.On the ...
20%21%21%3%35%«MY HOTEL»Athens hotelsAfter a disappointedfirst quarter theAthenian hoteliershave become morepessimistic fo...
42%17%8%33%«MY HOTEL»ThessalonikihotelsThe city hoteliers ofThessaloniki areexpecting similarresults this yearcompared to ...
35%4%17%22%21%«MY HOTEL»Other city hotelsThe city hoteliersoutside Athens andThessaloniki havebecome moreoptimistic for 20...
25%9%3%22%42%«MY HOTEL»Resort hotelsThe resort hotelsremain very optimisticfor this year. Strongincreases are expectedin o...
23%27%50%«MY HOTEL»Resort hotelsin CreteLike the BarometerSurvey of Q1, theresort hoteliers in Creteremain the mostoptimis...
23%3%16%26%33%«MY HOTEL»5 starhotelsThe 5 star hotelmanagers expect abetter year than lastyear.The occupancy levelswill in...
29%5%24%42%«MY HOTEL»4 starhotelsLike their colleagues ofthe 5 star hotels, the 4star segment expectsincreasing occupancyl...
44%7%7%23%18%«MY HOTEL»3 starhotelsFor their own hotelunits 41% expectsincreases of 2% ormore in occupancycomparing the fo...
31%23%12%19%15%«MY HOTEL»2 starhotelsThe 2 star hotels havebecome morepessimistic for 2013,compared to ourbarometer Q1.Occ...
4, Sekeri Street106 74 AthensPhone: +30 210 3605002Fax: +30 210 3606935Web: www.gbrconsulting.grEmail: gbr@gbrconsulting.g...
Upcoming SlideShare
Loading in …5
×

GBR tourism barometer 2013 Q2

231 views
200 views

Published on

The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
231
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GBR tourism barometer 2013 Q2

  1. 1. Tourism Barometer2013 Q2Expectations of theGreek Hospitality SectorApril 2013
  2. 2. Survey characteristics• The Q2 Survey ran from 9 to 26 April 2013, amonghotels of all hotel categories (1 – 5*) all over Greece;• The survey was anonymous and 158 hotels completedthe online questionnaire. The distribution was as follows:– 47% are city hotels and 53% resort hotels;– 28% are 5*, 30% 4*, 19% 3*, 19% 2* and 3% 1* hotels.• The survey includes forecasts for 2013 Q2 as well as for2013 as a whole.• Survey results are published in the press and onwww.gbrconsulting.gr/barometer
  3. 3. Main Conclusions• Hoteliers overall remain optimistic for 2013 with significantimprovements expected in occupancy while expectations on roomrates vary depending on the type (City or Resort) of hotel.• City hoteliers expect slight improvements in occupancy comparing2013 with last year, but are forecasting significant drops in room rates.In that respect the Athenian hotel managers are the most pessimistic.• Resort hoteliers remain very optimistic for 2013. They expect significantimprovements in occupancy and rising room rates. Hoteliers in Creteare by far the most optimistic.• Finally, 2* hoteliers are the most pessimistic, expecting fallingoccupancy and room rates.• Expectations are similar for the second quarter of 2013.
  4. 4. 7%18%19%19%37%• All the meters reflect the hoteliers’ projections for current Quarter withrespect to Occupancy (OCC) and the Average Room Rate (ARR) for:– their Own Hotels, in the top half of each page– the Market Overall, in the bottom of each pageHow to read the Quarter meters37% expectsstabilisation –between -2% and +2%18% expects anincrease -between 2% and 5%7% expects anincrease –more than 5%19% expects adecrease –more than 5%The needle shows theoverall expectation /feeling119% expects adecrease –between 2% and 5%1 The position of the arrow is based on the weighted average of the projections for increases and decreases, where theincreases / decreases of more than 5% have a weight twice as high as the increases / decreases of between 2% and 5%
  5. 5. Survey resultsExpectations for 2013 Q2• All hotels• City hotels– Athens hotels– Thessaloniki hotels– Other city hotels• Resort hotels– Crete hotels• Hotels per category– 5 star hotels– 4 star hotels– 3 star hotels– 2 star hotels
  6. 6. Expectations for 2013 Q2
  7. 7. 39%9%7%19%27%«MY HOTEL»All hotelsFor the second quarterof this year hoteliers ingeneral are optimistic.In comparison with thesame quarter last yearthey expect increasingoccupancy rates andstabilising room rates.For the market ingeneral the barometersare very similar as thebarometers for theirown hotels.43%13%13%18%13%7%33%7%24%28%«MARKET IN GENERAL»11%17%14%14%44%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 Q2
  8. 8. 46%9%8%20%17%«MY HOTEL»City hotelsHoteliers in the citysegment areforecasting slightincreases inoccupancy, but alsoslight decreases inARRs as far as theirown hotel units areconcerned.For the market as awhole a similarforecast has beengiven.36%14%22%22%6%11%39%8%28%15%«MARKET IN GENERAL»6%16%20%19%39%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 Q2
  9. 9. 41%7%10%24%17%«MY HOTEL»Athens hotelsThe Athenian hoteliersare very optimistic forthe second quarter interms of occupancylevels compared topthe same quarter lastyear. For both theirown hotels and for themarket in general theyexpect significantimprovements.However, they expectsignificantly lower ratescompared to Q2 lastyear, which applies forboth their own hotelsas well as for themarket in general.28%10%38%21%3%3%35%10%38%14%«MARKET IN GENERAL»3%17%35%17%28%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 Q2
  10. 10. 58%17%8%17%«MY HOTEL»ThessalonikihotelsThe city hoteliers ofThessaloniki expect avery similar secondquarter comparing Q2of 2013 with 2012.They are slightly morepessimistic for theirown hotels with milddecreases in bothoccupancy and ARRlevels.For the market ingeneral they expectstabilisation.58%8%17%17%59%17%25%«MARKET IN GENERAL»8%25%17%50%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 Q2
  11. 11. 46%8%4%17%25%«MY HOTEL»Other city hotelsCity hotels outsideAthens andThessaloniki areoptimistic in terms ofoccupancydevelopment. Theyexpect significantimprovementscompared to last yearfor both their ownhotels as well as forthe market as a whole.In terms of room ratesthey expect to be at asimilar level as lastyear coming quarter,while for the market asa whole slightdecreases areexpected.35%17%9%26%13%17%33%8%17%25%«MARKET IN GENERAL»13%9%4%26%48%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 Q2
  12. 12. 32%9%6%18%35%«MY HOTEL»Resort hotelsThe resort hotel expecta good start of theseason this year.Especially occupancylevels are expected toimprove muchcompared to samequarter in 2012.But also the room ratesare expected toimprove albeit at aslower pace thanoccupancy.Very few hoteliers arevery pessimistic in theresort segment.4%28%7%21%39%49%11%6%14%20%«MARKET IN GENERAL»16%18%9%10%48%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 Q2
  13. 13. 35%4%22%39%«MY HOTEL»Resort hotelsin CreteThe resort hotels ofCrete are once morethe most optimistic ofall hoteliers. About61% expectsoccupancy levelincreases of more than2% and more. while forthe market as a wholethis percentage is 70%.Hoteliers also expectstrong improvements inroom rates for boththeir own hotel units aswell as for the marketas a whole.4%26%26%44%48%9%26%17%«MARKET IN GENERAL»13%26%13%48%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 Q2
  14. 14. 26%3%13%28%31%«MY HOTEL»5 starhotelsManagers of the 5 starhotel units areoptimistic for thesecond quarter of 2013compared to samequarter last year.They also expect tooutperform the marketespecially in terms ofroom rates, where theyhave forecasted amore stabilising trendfor this quarter.31%21%13%31%5%21%8%5%33%33%15%28%10%13%33%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 Q2
  15. 15. «MY HOTEL»35%3%3%20%40%4 starhotelsThe hoteliers in the 4star segment expectstrong improvements inoccupancy levels forboth the market andtheir own hotel units.The room rates areforecasted to be at asimilar level as Q2 lastyear, although for themarket in general theymight improve slightly.51%13%15% 10%10%28%3%3%28%40%5%21%16%10%49%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 Q2
  16. 16. 63%4%7%15%11%«MY HOTEL»3 starhotelsSmall improvements inoccupancy areexpected by the 3 starhoteliers, while roomrates are forecasted tostabilise this quarter.They expect in terms ofroom rates tooutperform the market.Overall, thebarometers show astabilising trend for thisquarter without anyextremes.52%7%15%15%11%56%7%4%22%11% 7%7%22%7%56%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 Q2
  17. 17. 42%31%4%11%12%«MY HOTEL»2 starhotelsThe 2 star hoteliers areclearly pessimistic forthe coming quarter.Around a third of themexpect drops of 5%and more for their ownhotels for both theoccupancy and ARR.For the market as awhole the occupancylevel might be slightlybetter than the forecastof their own hotel, butroom rates areexpected to be worse..Very few expectsignificantimprovements.39%23%12%11%15%42%4%8%16%31%35% 8%8%7%42%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 Q2
  18. 18. Expectations for 2013 as a whole
  19. 19. Survey resultsExpectations for 2013 as a whole• All hotels• City hotels– Athens hotels– Thessaloniki hotels– Other city hotels• Resort hotels– Crete hotels• Hotels per category– 5 star hotels– 4 star hotels– 3 star hotels– 2 star hotels
  20. 20. 30%23%10%8%30%«MY HOTEL»All hotelsOverall hoteliers havenot changed theiropinion for 2013. Likethe forecast of thebarometer Q1 hoteliersexpect strongimprovements inoccupancy levels forboth their own hotelsas the market aswhole.In terms of room ratesthe forecast overall isstabilising.38%14%13%16%19%6%29%11%28%27%«MARKET IN GENERAL»13%17%11%17%42%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 as a whole
  21. 21. 17%23%17%6%36%«MY HOTEL»City hotelsThe city hoteliersremain mildly optimisticfor 2013 overall interms of occupancy.On the other handhoteliers forecastsdecreases in roomrates for their ownhotels and significantdrops for the market ingeneral for 2013.The presentedforecasts are at asimilar level as theforecasts of thebarometer Q1 for 2013.9%36%13%28%14%34%16%20% 20%9%«MARKET IN GENERAL»6%16%16%23%39%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 as a whole
  22. 22. 20%21%21%3%35%«MY HOTEL»Athens hotelsAfter a disappointedfirst quarter theAthenian hoteliershave become morepessimistic for 2013 interms of room rates.With respect tooccupancy they havebecome slightly moreoptimistic comparingthe forecasts for 2013of the last quarter withthis survey.The barometers of theirown hotels are verysimilar to thebarometers of themarket as a whole.31%14%34%14%7%7%31%14%35%14%«MARKET IN GENERAL»3%14%21%28%35%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 as a whole
  23. 23. 42%17%8%33%«MY HOTEL»ThessalonikihotelsThe city hoteliers ofThessaloniki areexpecting similarresults this yearcompared to 2012.For both their ownhotels as well as forthe market as a wholethe barometers for2013 show stabilisinglevels of bothoccupancy and roomrates.8%50%8%33%42%8%17% 33%«MARKET IN GENERAL»33%17%8%42%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 as a whole
  24. 24. 35%4%17%22%21%«MY HOTEL»Other city hotelsThe city hoteliersoutside Athens andThessaloniki havebecome moreoptimistic for 2013compared to ourmeasurements in thefirst quarter for thisyear.Occupancy is expectedto improve while roomrates are forecasted tostabilise for their ownhotels. For the marketin general milddecreases areexpected in room ratesfor 2013.35%22%4%22%17%13%35%13%17%22%«MARKET IN GENERAL»13%9%9%26%44%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 as a whole
  25. 25. 25%9%3%22%42%«MY HOTEL»Resort hotelsThe resort hotelsremain very optimisticfor this year. Strongincreases are expectedin occupancy as wellas ARR concerningtheir own hotel units.For the market ingeneral similar level ofoptimism has beenmeasured foroccupancy, while roomrates are expected toincrease slightly.3%22%9%28%39%41%13%6%13%28%«MARKET IN GENERAL»19%17%7%12%45%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 as a whole
  26. 26. 23%27%50%«MY HOTEL»Resort hotelsin CreteLike the BarometerSurvey of Q1, theresort hoteliers in Creteremain the mostoptimistic of allhoteliers. Significantimprovements areexpected at all fronts.18%36%46%41%5%18%36%«MARKET IN GENERAL»27%23%5%46%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expectedExpectations for 2013 as a whole
  27. 27. 23%3%16%26%33%«MY HOTEL»5 starhotelsThe 5 star hotelmanagers expect abetter year than lastyear.The occupancy levelswill increase strongly.With respect to ARRhoteliers haveforecasted significantincreases for their ownhotel units while for themarket in general theincreases in ARR willbe at a lower level.26%8%10%31%26%23%10%5%31%31%18%26%18%5%33%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 as a whole
  28. 28. 29%5%24%42%«MY HOTEL»4 starhotelsLike their colleagues ofthe 5 star hotels, the 4star segment expectsincreasing occupancylevels this yearcompared to last year,while room rates areexpected to stabilise.45%13%13%11%18%26%10%5%29%40%13%13%8%13%53%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 as a whole
  29. 29. 44%7%7%23%18%«MY HOTEL»3 starhotelsFor their own hotelunits 41% expectsincreases of 2% ormore in occupancycomparing the forecastof 2013 with the resultsof last year. For themarket as a whole thispercentage is 40%.In terms of room rateshoteliers expectstabilising rates thisyear. For the market ingeneral the room ratesmight drop slightly.48%7%19% 11%15%44%7%7%29%11% 4%15%11%19%52%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 as a whole
  30. 30. 31%23%12%19%15%«MY HOTEL»2 starhotelsThe 2 star hotels havebecome morepessimistic for 2013,compared to ourbarometer Q1.Occupancy is nowexpected to stabilisethis year, while roomrates are forecasted todrop for both their ownhotels as well as themarket as whole.27%27%8%23%15%39%31%12%11%8%35%12%35% 12%8%6CC ARR6CC ARRDecrease2 – 5%Stability-2% - +2%Increase>5%Decrease>5%Increase2 – 5%% of respondents that expected«MARKET IN GENERAL»Expectations for 2013 as a whole
  31. 31. 4, Sekeri Street106 74 AthensPhone: +30 210 3605002Fax: +30 210 3606935Web: www.gbrconsulting.grEmail: gbr@gbrconsulting.grTourism Barometer2013 Q2ExpectationsGreek Hospitality Sector

×