GBR tourism barometer 2012 Q2

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The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).

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GBR tourism barometer 2012 Q2

  1. 1. Tourism Barometer Snapshot Q2 2012 Expectations of theGreek Hospitality Sector April 2012
  2. 2. Barometer Snapshot Q2 2012• This quarter no detailed analysis per region and per hotel category as all barometers are deeply red coloured. The climate is very negative.• Both city and resort hoteliers are very pessimistic for the coming quarter as well as for 2012 as a whole.• City hotels – City hoteliers are very negative in terms of occupancy and rate development for both the second quarter as well as for 2012 in general. Very few hoteliers expect a better performance compared to 2011.• Resort hotels – For the second quarter resort hotels are not optimistic. Falling occupancy and rates are forecasted by hoteliers for both their own properties and for the market as a whole. – Some resort hoteliers show a bit of optimism for the overall performance of 2012, but only for their own hotels, as for the market in general they expect sharply falling occupancy and room rates in comparison with 2011.
  3. 3. How to read the Quarter meters• All the meters reflect the hoteliers’ projections for current Quarter with respect to Occupancy (OCC) and the Average Room Rate (ARR) for: – their Own Hotels, in the top half of each page – the Market Overall, in the bottom of each page 37% expects The needle shows the stabilisation – overall expectation / between -2% and +2% feeling1 18% expects an 19% expects a increase - decrease – 37% between 2% and 5% 19% between 2% and 5% 18% 19% 7% 19% expects a 7% expects an decrease – increase – more than 5% more than 5%1 The position of the arrow is based on the weighted average of the projections for increases and decreases, where the increases / decreases of more than 5% have a weight twice as high as the increases / decreases of between 2% and 5% 50.0%
  4. 4. Expectations for 2012 Q2 «MY HOTEL» All hotels 17% 26% 23%Overall hoteliers are 47% 45% 16%very pessimistic on the 10% 7%outlook of the coming 3% 7%quarter based on the ΟCC ARRperformance of the firstquarters and bookings.A fast majority expects «MARKET IN GENERAL»severe declines in 50% 50%occupancy and roomrates for the second 27% 47% 62% 10%quarter. Very fewhoteliers expect 17% 23% 3%improvements 7% 3%compared to the samequarter last year. ΟCC ARR % of respondents that expected Decrease Decrease Stability Increase Increase 50% 50% >5% 2 – 5% -2% - +2% 2 – 5% >5%
  5. 5. Expectations for 2012 «MY HOTEL» All hotels 17% 17% 21% 10%The outlook for 2012 38% 10% 52% 7%as a whole is negative 14% 14%as well, although morehoteliers show some ΟCC ARRoptimism compared tothe forecast for thesecond quarter. «MARKET IN GENERAL»The expected 50%performance of their 50%own hotel units is 14% 17% 62% 10%better than for the 52% 17%market in general, but 7% 3%overall hoteliers are 10% 7%very pessimistic andexpect falling ΟCC ARRoccupancy levels androom rates. % of respondents that expected Decrease Decrease Stability Increase Increase >5% 50% 2 – 5% -2% - +2% 2 – 5% 50% >5%
  6. 6. Expectations for 2012 Q2 «MY HOTEL» City hotels 71% 13% 5% 60%After the first quarter 6% 12%city hoteliers remain 12% 14%clearly verypessimistic, which ΟCC ARRapplies for their ownhotels as well as for themarket as a whole. «MARKET IN GENERAL»Between 60% - 70% 49% 49%expects that occupancyand room rates will 64% 71%drop by more than 5%. 21% 14% 7% 7%85% expects for the 7% 7%market as a wholedeclining occupancy ΟCC ARRand rates. % of respondents that expected Decrease Decrease Stability Increase Increase >5% 49% 2 – 5% -2% - +2% 2 – 5% 49% >5%
  7. 7. Expectations for 2012 «MY HOTEL» City hotels 14% 7% 72% 50%For 2012 city hoteliers 14% 15%forecast falling 6% 14%occupancy and room 6%rates resulting in a very ΟCC ARRnegative climate. Themajority expects dropsof 5% and more. «MARKET IN GENERAL»About 28%, however, 50% 49%expects increasingoccupancy levels for 64% 6% 71%their own hotel units, 6% 8% 15%while 23% expects this 6%trend for the market as 15% 8%a whole. ΟCC ARRWith respect to ratesvery few are optimistic. % of respondents that expected Decrease Decrease Stability Increase Increase >5% 49% 2 – 5% -2% - +2% 2 – 5% 49% >5%
  8. 8. Expectations for 2012 Q2 «MY HOTEL» Resort hotels 25% 38% 38%For Q2 resort hoteliersexpect falling 25% 6% 31% 31%occupancy and 6%pressure on room ΟCC ARRrates. For the market ingeneral hoteliers aremore negative than fortheir own hotel units «MARKET IN GENERAL»both in terms of 49% 49%occupancy and rates. 31% 7%A majority expects 54% 27%falling occupancy and 38% 31%rates for both their own 13%hotels and for themarket in general. ΟCC ARR % of respondents that expected Decrease Decrease Stability Increase Increase 49% 50% >5% 2 – 5% -2% - +2% 2 – 5% >5%
  9. 9. Expectations for 2012 «MY HOTEL» Resort hotels 20% 33% 20% 13% 7%Resort hoteliers have 7%turned clearly negative 27% 33% 27% 13%for their performance of2012, while in Q1 they ΟCC ARRwere still slightlypessimistic.For their own hotels «MARKET IN GENERAL»about 20% expect 50% 50%improvements inoccupancy levels and 20% 7%a third of the hoteliers 27% 53% 27% 40%expect increasing room 7%rates. 7% 13%Still, the outlook is ΟCC ARRoverall negative andvery negative for themarket as a whole for % of respondents that expected2012. Decrease Decrease Stability Increase Increase >5% 51% 2 – 5% -2% - +2% 50% 2 – 5% >5%
  10. 10. Tourism Barometer 2012 Q2 ExpectationsGreek Hospitality Sector 4, Sekeri Street 106 74 Athens Phone: +30 210 3605002 Fax: +30 210 3606935 Web: www.gbrconsulting.gr Email: info@gbrconsulting.gr

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