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Why has blackberry gone white

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The new range of Blackberry handsets are now available in white in this presentation investigates the change

The new range of Blackberry handsets are now available in white in this presentation investigates the change


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  • 1. Why Has Blackberry Gone White? A Brief Explanation
  • 2. Introduction• The Blackberry handsets are used by millions and they appeal to the business market more than individuals. Before now they were only available in black but they have now launched a new white model in an attempt to widen their market.
  • 3. • Blackberry smart phones are no longer available in just a black finish with the introduction of the new BlackBerry Bold 9900 as it comes with a white color option this time. The new Bold has been given a new elegant white look which is sure to grab the attention of the people in the market for it.• However other features looks to be much the same as the Bold 9900 black so if you already own this model with the black panels then it may not be of interest. It would appear that Blackberry are trying to attract female customers with the new white offering.
  • 4. Great Features• The brand new model in white is crafted to please a larger demographic since it presents the ultimate experience in all aspects such as multimedia, communication, and productivity with its powerful hardware.• One of the most outstanding features of the smart phone is its operating system. The phone comes complete with the Blackberry 7 operating system which delivers the next generation blackberry browser which is much faster, more reliable, and presents a scintillating browsing experience which you might not have experienced before.
  • 5. Great Features• Other new features that come with this smart phone are a powerful new 1.2 Ghz processor and it is the first handset to offer the ideal combination of a high performance keyboard with an excellent touch screen display integrated.• The device is much slimmer and compact now with a dimension of 115 x 66 x 10.5 mm and a weight of just 130g. So it is quite easily fits into most pockets.
  • 6. Great Features• The new Blackberry Bold utilizes liquid graphics technology and comes equipped with a 24 bit high resolution graphics feature with an advanced sensor.• The touch screen display works on capacitive touch and the display supports 16 million colors at a resolution of 640 by 480 pixels.
  • 7. Great Features• Depending on which way you hold the device, a built in accelerometer will adjust the display to either a landscape or portrait format.• Another important feature is that it is powered with a 5 megapixel camera and pictures taken through it are of extremely high quality.
  • 8. Great Features• It has a shake compensator built in to give you perfect pictures even when you are on the move.• The camera also features a digital zoom and an autofocus feature, and a video camera which can record in high definition (720p). You can then playback videos and photographs on any high definition screen.
  • 9. Great Features• Its exclusive Geo Tagging and face detection feature allows you to click accurate photos in different directions.• The Blackberry Bold has been specifically designed to deliver one of the best multimedia experiences.
  • 10. Great Features• The 3.5mm audio jack gives you the flexibility to listen to your downloaded music just about anywhere.• The device supports Internet connections via its full HSPA+ connectivity. It also supports various wireless technologies such as Bluetooth, WI FI and GPS.
  • 11. Conclusion• The Blackberry Bold 9900 White is not the only model to have a color facelift as they have also recently launched the Blackberry Torch 8910 White as well.