About I am a Geologist by education, though I’ve spent the last 10 years in various marketing communications roles. My primary focus is digital marketing, from digital strategy and content marketing to email, search, social, analytics, paid, earned, and owned.
I have specific marketing responsibilities related to unconventional resources and I serve as digital marketing advisor at Schlumberger.
Much of what I do relates to strategy and execution around taking better advantage of digital marketing opportunities and linking activity to business outcomes.
I enjoy teaching others about digital marketing and experimenting with new opportunities to reach and engage customers.
I am currently e...