Sustainability for asociations
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Sustainability for asociations

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Keynote pressie on the business case for associations to adopt sustainability into their overall strategy. Identifies risks, opportunities and best practice. Given in Seoul Oct 2011

Keynote pressie on the business case for associations to adopt sustainability into their overall strategy. Identifies risks, opportunities and best practice. Given in Seoul Oct 2011

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    Sustainability for asociations Sustainability for asociations Presentation Transcript

    • Sustainabilitythe building block of successfulassociations Guy Bigwood MCI Group Sustainability Director Oct 11
    • Todays expedition SUSTAINABILI TY CASE STUDIES HOW/WHAT TO IMPLEMENT RISKS & OPPORTUNITIES BUSINESS CASE BUSINESS OF SUSTAINABILITY
    • What is the business of sustainability? 3
    • Business of Sustainability Employees Community Culture Integrated Balanced Strategic ApproachGrowth, Jobs, Products Services Eco-efficiencies Eco-effectiveness
    • Sustainable Value Creation Human Capital Social Capital Integrated Balanced Strategic Approach Natural Capital Financial Capital
    • Business of Sustainability PEOPLEPLANET PROFIT
    • “Sustainability is one of the defining issuesof our time..”Why?
    • 9 billion in 2050 7 billion in 2011 The world 5 billion in 1987 population 3 billion in 1960 is increasing 2 billion in 1930 1 billion in 1800 250 million in 1 5 million10 000 bef. JC 5 000 bef. JC 0 1000 2050
    • Finite Materials Cadmium Tungsten Tellerium Tantalum Will be very scarce by 2015 – extremly scarce by 2030
    • What happens when supply drops and demand increases?
    • 287chemical substances in a new born babies blood
    • 50% of cancerdeathsCan be attributed toDiet, lifestyleand theenvironment Sources: United Nations WHO
    • Living beyond the limits of earth´s system Sustainable Supply A Sustainable Future Current Sustainable Demand Reality Source:The Natural Step
    • The Business CA$€for sustainability is about risks and opportunities
    • Reduce RISKS! MAXIMIZE OPPORTUNITIES ACCELERATE25-oct.-11 INNOVATION 21
    • Reduce PhysicalRISKS! Regulatory Reputation
    • Over 32 governments havesustainability reportinginitiativesMandatory already in Spain,Norway, Denmark and UK. Source: GRI Carrots and Sticks Report
    • STOCK MARKET INITIATIVESCarbon Disclosure Project (CDP)evaluates performance of businesses on behalf of 551 institutionalinvestors representing over$71 Trillion in investment capital
    • ReputationIf MCI were NO longer engaged in CSR, would youre-consider working with MCI? 75 % Said yes… Source: MCI Questionaire to key clients
    • MAXIMISEOPPORTUNITIES! PROFITABILITY GROWTH MEMBER VALUE
    • ParadigmSHIFTin how business runs and works
    • 28
    • CEO Drivers of sustainability Top 3 drivers of CEOs’ action on sustainability issuesBrand, trust, and reputationPotential for revenue /growth / cost reductionPersonal motivationConsumer / customer demandEmployee engagementand recruitment Survey of 766 worldwide CEOs, UN Global Compact and Accenture study, “A New Era of Sustainability,” June 2010
    • CEO´s moving beyond reputation
    • But we have not seen anything yet
    • All these companies are creatingsustainable products
    • Sustainability – Green Economy..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18%growth in 4 years)
    • Opportunity and Needfor Inspiring Leadership
    • “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
    • The question is:will there be enough leadersin time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
    • Smart associations are SEIZING this opportunity
    • What do successful associations do to buildmember value through sustainability Engage & • members and organisations to see Inspire opportunity through sustainability • stakeholder groups about sustainability Educate principles, imperatives and resources • examples of best practices and Communicate technological innovations • policies and legislation for organisations Advocate to prosper in the new economy • stakeholders by building networks, Support providing new services and tools
    • Sign the United Nations Global Compact Ten UN Global Compact principles provide a practical framework used by over 8800 companies that are committed to sustainability and responsible business practices. Environment + Human Rights + Labour Rights + Ethics www.unglobalcompact.org
    • Report using the Global Reporting Initiative World’s most used sustainability reporting framework – over 70% of global 100 Guidelines for organizations of all sizes and types, sectors and regions Specific comparable economic, social, environment performance indicators www.globalreporting.org
    • Where do you integrate sustainability ? TALENT INDUSTRY OPERATIONS ADVOCACY GOVERNANCE PRODUCTS COMMUNICATION & SERVICES EDUCATION MCI Sustainable Association Framework
    • Where do you integrate sustainability into anorganisation?Governance Talent Event & Office Operations• Develop Vision and strategy • Engage & communicate • Reduce energy & water• Define objectives and metrics sustainability strategies to consumption• Ensure accountability and employees • Increase energy efficiency and performance • Promote employee use of renewable energy• Implement & maintain good wellness, health and safety • Reduce waste management, business ethics • Promote diversity & labour resource usage & recycling• Produce a sustainability report rights • Improve technology efficiency • Ensure human rights • Use IT systems to manage sustainabilityProducts and Services Education Communication• Create and offer services to help • Develop leadership • Engage with leadership & raise members implement education awareness of business case sustainability • Implement official training • Engage with government• Provide measurement and programs bodies. Advocate change & reporting tools & advice • Create and provide guides influence legislation• Offer consulting services and reports • Share best & next practices MCI Sustainable Association Framework
    • Case Study: Advocacy Enhance Perception of SOAP Industry Improve sustainability / product stewardship - Raise awareness of SDA’s definition of sustainability for the industry - Promote product stewardship in companies throughout chain of commerce
    • Case Study: Governance and reporting
    • Case Study: OperationsSaved 600.000€through sustainabilityprogram
    • Case Study: Operations and Communication Carbon Footprinting Waste Management Benchmarking
    • Case Study Communication: ASAE
    • 8th Measure? Does sustainability fit into ASAEs 7measure of success SUSTAIN ABILITY
    • Next Steps 50
    • ASSOCIATIONS Are MULTIPLIERSOf SUSTAINABILITYThey provide access to the thousands ofSmall to MidSize Companies
    • How are you helping your members become more sustainable
    • What are you doing to reduce the risk of poorlegislation in your sector
    • How are you helping your members toinnovate and sellnew products and services
    • Reduce RISKS! MAXIMIZE OPPORTUNITIES ACCELERATE25-oct.-11 INNOVATION 55
    • Climbing the mountain of sustainability needsteamwork SUSTAINABILITY ADVOCACY PRODUCTS & SERVICES COMMUNICATION EDUCATION OPERATIONS TALENT GOVERNANCE
    • THE END almost
    • A final word“A great organisationis one that makes adistinctive impact anddelivers superiorperformance over along period of time”Jim Collins
    • For more info please visitLessConversationMoreAction.comGuy.bigwood@mci-group.com