Sustainability as a driver forSuccessful Associations                                      MEMBER                         ...
“The question of reaching sustainability  is not about if we will have enough  energy, enough food, or other  tangible res...
The question is:will there be enough leadersin time?”                   Dr. Karl Henrik Robèrt, Founder The Natural Step
Today’s session           Case Studies        Smart associations Sustainability affecting associationsImpacts of global ch...
Who are we?   Frankfurt, 21 May 2012
GRI’s MissionTo make sustainability reportingstandard practice by providing guidanceand support to organizations.
GRI ReportingFramework is the de                                                                      Year    Growthfacto ...
Global 250    report using    GRI%   Guidelines
Group         MCI SustainabilitySustainability       Services  Director                 Trusted advisors to               ...
Our missionInspire, educate and supportleaders of all levels and disciplineswho will manifest thetransformation of the glo...
If we saidSUSTAINABILITYwhat is the first thingthat comes into your        head?
Global change?
9 billion in 2050                            7 billion in 2011   The world                               5 billion in 1987...
Our world today and tomorrow                  Source: Global Footprint Network
Living beyond the limits of earth´s             system                        Sustainable Supply                          ...
The 99% have had enoughVenue, Date
Opportunity – the Green Economy$5.7 Trillion Low carbon and environmental services and products market in 2015 (18% growth...
Reduce RISKS!   MAXIMIZE OPPORTUNITIES            ACCELERATE28-mai-12            INNOVATION   19
Smart associations are   SEIZING   this opportunity
Smart associations are using sustainability         toINCREASE MEMBER VALUE  ACCELERATE CHANGE    DRIVE EFFICIENCY
Communicating sustainability
US Associations involved in GRIProfessional/Issue Oriented GRI Organizational         Industry OS:Stakeholders (OS):      ...
Major international Associations with interest insustainability• ASAE – American Society of Association Executives• APICS:...
What are you doing tohelp your association, members, or sector be more sustainable
Where are you integrating sustainability?                           TALENT        GOVERNANCE                      OPERATIO...
Where do you integrate sustainability into anorganisation?Governance                              Talent                  ...
Communicating sustainability
Sustainability Reporting
What is sustainability reporting?               • Disclosure on economic,                 environmental, social and       ...
GRI Sustainability  Reporting Framework• Guidelines: How to  report• Indicator and Technical  Protocols: what to  report• ...
Case Study: Sector transformation
Benefits                Greater             engagement             between the              investment           community...
Case Study: OperationsSaved 600.000€through sustainabilityprogram
EUROPEAN WIND ENERGY - HOTEL EVALUATION
Increasing trend in reporting
Case Study: Operations                         Carbon FootprintingWaste Management         Benchmarking
Making sustainability relevant                    We hope that all of the Vinos de Chile                    A.G member win...
Global change
The Business    CA$€for sustainability is about  minimizing risks andmaximizing opportunities
Sustainability as a driver for Successful              Associations INCREASE      • New services and products  MEMBER     ...
ASSOCIATIONS Are MULTIPLIERSOf SUSTAINABILITYThey provide access to  the thousands of  Companies  and People
Don’t reinvent thewheel!Frankfurt, 21 May2012
What are you going to     do to drive  sustainability into your association or       society
THE END  almost
Recruiting associations           for the 2013         Conference on     Sustainability and              Reporting        ...
For more infoGoodchild@GlobalReporting.org     Guy.bigwood@mci-group.com   www.globalreporting.org           www.greenmeet...
Sustainability as a driver for successful associations
Sustainability as a driver for successful associations
Sustainability as a driver for successful associations
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Sustainability as a driver for successful associations

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Presentation given with Lucy Goodchild of The Global Reporting Initiative that looks at the how associations can increase member value through sustainability. includes case studies and examples

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Sustainability as a driver for successful associations

  1. 1. Sustainability as a driver forSuccessful Associations MEMBER VALUELucy GoodchildPress & Communications Manager, Global Reporting InitiativeGuy BigwoodPast-President GMIC, MCI Group Sustainability DirectorMay 12
  2. 2. “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
  3. 3. The question is:will there be enough leadersin time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
  4. 4. Today’s session Case Studies Smart associations Sustainability affecting associationsImpacts of global change
  5. 5. Who are we? Frankfurt, 21 May 2012
  6. 6. GRI’s MissionTo make sustainability reportingstandard practice by providing guidanceand support to organizations.
  7. 7. GRI ReportingFramework is the de Year Growthfacto standard for 1849 2010 2009 24% 34%sustainability 2008 2007 57% 37% 1491disclosure 2006 2005 38% 36% 1116 2004 65% 2003 19% 2002 14% 709 2001 177% 2000 300% 516 1999 base year 373 274 122 139 16611 441999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  8. 8. Global 250 report using GRI% Guidelines
  9. 9. Group MCI SustainabilitySustainability Services Director Trusted advisors to GOVERNMENTS ASSOCIATIONS DESTINATIONS (CVBs) CONVENTION CENTERS CERTIFICATION STANDARDS
  10. 10. Our missionInspire, educate and supportleaders of all levels and disciplineswho will manifest thetransformation of the global meetings industry towardssustainability
  11. 11. If we saidSUSTAINABILITYwhat is the first thingthat comes into your head?
  12. 12. Global change?
  13. 13. 9 billion in 2050 7 billion in 2011 The world 5 billion in 1987 population 3 billion in 1960 is increasing 2 billion in 1930 1 billion in 1800 250 million in 1 5 million10 000 bef. JC 5 000 bef. JC 0 1000 2050
  14. 14. Our world today and tomorrow Source: Global Footprint Network
  15. 15. Living beyond the limits of earth´s system Sustainable Supply A Sustainable Future Current Sustainable Demand Reality Source: The Natural Step
  16. 16. The 99% have had enoughVenue, Date
  17. 17. Opportunity – the Green Economy$5.7 Trillion Low carbon and environmental services and products market in 2015 (18% growth in 4 years)
  18. 18. Reduce RISKS! MAXIMIZE OPPORTUNITIES ACCELERATE28-mai-12 INNOVATION 19
  19. 19. Smart associations are SEIZING this opportunity
  20. 20. Smart associations are using sustainability toINCREASE MEMBER VALUE ACCELERATE CHANGE DRIVE EFFICIENCY
  21. 21. Communicating sustainability
  22. 22. US Associations involved in GRIProfessional/Issue Oriented GRI Organizational Industry OS:Stakeholders (OS): • Electric Power Research Institute (EPRI) – all the• National Association of Environmental major North American Utilities Managers (NAEM) • Automotive Industry Action Group (AIAG) – all• US Green Building Council (US GBC) the major auto companies and their suppliers• Chief Responsibility Officers Association (CROA) • US Dairy – all the major producers and suppliers• American Society of Safety Engineers (ASSE) to the dairy industry• American Society and Health in Sustainability • VHA – cooperative supplier initiative in (ASHS) healthcare industry• Center for Safety & Health in Sustainability • Meeting Professionals International (MPI) – (CSHS) media/events• American Industrial Hygiene Association (AIHA)• Net Impact (NI) – university students interested in sustainability careers• Entrepreneurs Foundation (EF)• Committee Encouraging Corporate Philanthropy (CECP)• CERES• US SIF• Investor Environmental Health Network (IEHN)
  23. 23. Major international Associations with interest insustainability• ASAE – American Society of Association Executives• APICS: Association for Operations Management – 40.000 members• ASME: American Society Mechanical Engineers – 120.000 members• ASCE: American Society of Civil Engineers – 140.000 members• PMI: Project Management Institute – 600.000 members• ASQ: American Society of Quality –• Retail Industry Leadership Association (RILA) – retailers and key stakeholders• Electronic Industry Citizenship Coalition (EICC) – electronics industry and suppliers• American Hoteliers & Lodging Association (ALHA) – travel / tourism• American Chemical Society (ACS) – chemical companies
  24. 24. What are you doing tohelp your association, members, or sector be more sustainable
  25. 25. Where are you integrating sustainability? TALENT GOVERNANCE OPERATIONS SUSTAINABILITY PRODUCTS COMMUNICATION & SERVICES EDUCATION MCI Sustainable Association Framework
  26. 26. Where do you integrate sustainability into anorganisation?Governance Talent Event & Office Operations• Develop Vision and strategy • Engage & communicate • Reduce energy & water• Define objectives and metrics sustainability strategies to consumption• Ensure accountability and employees • Increase energy efficiency and performance • Promote employee use of renewable energy• Implement & maintain good wellness, health and safety • Reduce waste management, business ethics • Promote diversity & labour resource usage & recycling• Produce a sustainability report rights • Improve technology efficiency • Ensure human rights • Use IT systems to manage sustainabilityProducts and Services Education Communication• Create and offer services to help • Develop leadership • Engage with leadership & raise members implement education awareness of business case sustainability • Implement official training • Engage with government• Provide measurement and programs bodies. Advocate change & reporting tools & advice • Create and provide guides influence legislation• Offer consulting services and reports • Share best & next practices MCI Sustainable Association Framework
  27. 27. Communicating sustainability
  28. 28. Sustainability Reporting
  29. 29. What is sustainability reporting? • Disclosure on economic, environmental, social and governance performance • Stakeholder focused • Bridging financial and other types of performance • Continuous improvement
  30. 30. GRI Sustainability Reporting Framework• Guidelines: How to report• Indicator and Technical Protocols: what to report• Sector Guidance
  31. 31. Case Study: Sector transformation
  32. 32. Benefits Greater engagement between the investment community and ICMM and its members.
  33. 33. Case Study: OperationsSaved 600.000€through sustainabilityprogram
  34. 34. EUROPEAN WIND ENERGY - HOTEL EVALUATION
  35. 35. Increasing trend in reporting
  36. 36. Case Study: Operations Carbon FootprintingWaste Management Benchmarking
  37. 37. Making sustainability relevant We hope that all of the Vinos de Chile A.G member wineries… will prepare GRI reports for their performance. This will enable these companies to fulfill the Swedish market requirements and will set them apart in other markets as well. The reports will also serve as a management tool for continuous improvement.
  38. 38. Global change
  39. 39. The Business CA$€for sustainability is about minimizing risks andmaximizing opportunities
  40. 40. Sustainability as a driver for Successful Associations INCREASE • New services and products MEMBER • Education and training VALUE • Promotion and recognition • AdvocacyACCELERATE • Communication CHANGE • Talent motivation • Events DRIVE • OperationsEFFICIENCY • Reporting
  41. 41. ASSOCIATIONS Are MULTIPLIERSOf SUSTAINABILITYThey provide access to the thousands of Companies and People
  42. 42. Don’t reinvent thewheel!Frankfurt, 21 May2012
  43. 43. What are you going to do to drive sustainability into your association or society
  44. 44. THE END almost
  45. 45. Recruiting associations for the 2013 Conference on Sustainability and Reporting 23rd -25th May 2013
  46. 46. For more infoGoodchild@GlobalReporting.org Guy.bigwood@mci-group.com www.globalreporting.org www.greenmeetings.info www.lessconversationmoreaction.com
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