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Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
Innovate or Die: Trends in Sustainable event management
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Innovate or Die: Trends in Sustainable event management

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Updated presentation on key trends in sustainability within meetings industry. looks at ISO20121, APEX and GRI standards. …

Updated presentation on key trends in sustainability within meetings industry. looks at ISO20121, APEX and GRI standards.

Looks at business case and how sustainability can improve results

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  • 1. Using sustainability to increase business results and accelerate change Guy BigwoodFrom Green Meetings to Sustainability
  • 2. Group Past-PresidentSustainability GMIC Director Trusted advisors to GOVERNMENTS ASSOCIATIONS DESTINATIONS (CVBs) CONVENTION CENTERS CERTIFICATION STANDARDS
  • 3. Our missionInspire, educate and supportleaders of all levels and disciplineswho will manifest thetransformation of the global meetings industry towardssustainability
  • 4. Introduction to MCILargest Global Event and Organiser of overAssociation ManagementCompany events annually47 Offices$400 Million turnover Thought leaders in sustainability Guy Bigwood Group Sustainability Director 4
  • 5. Innovate or Die - AgendaUsing sustainability to increase business results andaccelerate change Macro-Trends Industry Trends Smart Standards Biz Case Studies
  • 6. Why am I hereSustainability is one of the defining issuesof our time
  • 7. In case you missed it!97% of Greenland melted in July Source: Nasa July 8th – 40% July 12th – 97%
  • 8. 0.8º increase since 1948 Global Change Climate Change…3mm annual sea rise 8
  • 9. The big squueze… Sustainable Supply A Sustainable Future Current Sustainable Demand Reality Source:The Natural Step
  • 10. We are the second most wasteful industry.
  • 11. 287chemical substances in a new born babies blood
  • 12. RISKS!OPPORTUNITY INNOVATION!9-août-12 13
  • 13. 14
  • 14. Sustainability – GreenEconomy..$5.7 TrillionLow carbon and environmental services and productsmarket in 2015 (18% growth in 4 years)
  • 15. Triple bottom line17
  • 16. SUSTAINABILITY Its not about doing this less bad. It`s about doing things BETTER. ´ It´s about INNOVATION.
  • 17. 19
  • 18. Business Case - SustainabilityIMPROVE ACCELERATEPARTICIPANT INNOVATIONEXPERIENCE BETTER SMARTER EVENTS DRIVEENHANCE EFFICIENCY &REPUTATION PRODUCTIVITY
  • 19. But are the clientsasking?
  • 20. Do clients care?50% of the 1,100 industry professionals surveyedconfirmed that they now give precedence to greensuppliers - MPI 75% say its important or very important when choosing a new supplier – MCI
  • 21. Trend: Increasing ClientDemand • Does your company have a Corporate Social Responsibility policy? • Does your company have a person in charge of sustainability? • Does your company publish a CSR report? What are your emissions? • Please describe your company’s process for implementing CSR standards in its supply chain? Examples from RFPs at MCI
  • 22. International Agencies – steppingup AT MCI ALL VENUES AND DESTINATIONS ARE ASSESSED FOR SUSTAINABILITY AND SAFETY
  • 23. Asian Destinations Sustainability Index 25
  • 24. 80% SAY THAT CSR WILL BECOME A MORESIGNIFICANT PURCHASING CRITERIA - MPI Source: MCI Stakeholder Survey
  • 25. Asian Rise58% of meeting suppliers stated thatCSR and environmental issues wereextremely-to-somewhat influential ontheir eventsThe China and Asia Meetings Industry Research Report 2011 27
  • 26. 28
  • 27. WHAT ABOUT YOUR STAFF? • Do they care? Source: MCI Stakeholder Survey
  • 28. EMPLOYEES: LISTENING TO YOUR TEAM99 % of employees say that its important that MCI isconcerned and accountable for social and environmentalimpacts Source: MCI Stakeholder Survey
  • 29. 79% OF EMPLOYEES SAY THEY FEEL MORE ENGAGED TO WORK FOR MCI DUE TO THE CSR PROGRAM MOTIVATING YOUR TEAM Source: MCI Stakeholder Survey
  • 30. International Standardsand Guidelines 32
  • 31. Launch 3 industry developedstandards • Performance standard with APEX/ASTM checklists • Released March • Sustainability Management ISO20121 System • Release June • Guidelines for event GRI reporting • Released Feb
  • 32. APEX/ASTM• APEX/ASTM Environmentally Sustainable Event Standards• Developed by the Convention Industry Council in conjunction with the Green Meeting Industry Council (GMIC), ASTM International and the US Environmental Protection Agency (EPA)• Performance-based standard provides a comprehensive checklist to measure and manage environmental sustainability within meetings and events• Not yet certifiable• Costs 4400THB to buy standards
  • 33. APEX/ASTM APEX-ASTM STANDARD FOR ENVIRONMENTALLY SUSTAINABLE MEETINGS 35
  • 34. APEX/ASTM 1. Staff Management Policy 2. Communications 3. Waste Management 4. Energy 5. Air Quality 6. Water 7. Procurement 8. Community Partners
  • 35. ISO20121Who can use the standard • Event organizers • Venues • Destinations • Organizations and/or individuals in the supply chainWhat are the key characteristics of ISO 20121 • Designed to be applied to any type of event • Incorporates a balanced approach to social, environmental and economic sustainability • Can be used by event owners, event organizers and event suppliers 37
  • 36. ISO20121: Where did it come fromSustainableDevelopment Events Social Progress Industry Environmental Economic Quality Prosperity ISO14001 ISO 20121 ISO26000Management BS8901 Systems 38 38
  • 37. Developing an ISO20121 systemSimplified Strategy Stakeholder Governance Leadership Engagement Operational Integration
  • 38. CASE STUDY• 100 meetings• 3 locations• 15000 participants• First event certified to ISO20121• See videos www.sustainableeventsdenmark.org
  • 39. ISO20121Who developed it? • Developed with assistance from over 30 countries and thousands of event and standards professionalsIs it certifiable? • Yes, eligible for 3rd party certificationWho is using it • Certified: London 2012 Olympics, Coca Cola, EU PresidencyHow much does it cost? • 4750THB to buy standard • Certification ranges from ?? 41
  • 40. GRI Sustainability Reporting Framework• Guidelines: How to report• Indicator and Technical Protocols: What to report• Specific Event Sector Guidance
  • 41. GRI EOSSCovers the following key issues for the event sector Economic impacts of Site selection and bidding events process Environmental impacts by Participant and attendee attendees management Knowledge transfer Food and Beverage Legacy Accessibility Sourcing Inclusivity Commissions and gifting External partners
  • 42. GRI Event Organizers Reports• Reporters – Reed Elsevier – Vancouver 2010 – COP15 – London 2012 – EU Presidency – MPI
  • 43. Increasing trend - destinations 45
  • 44. Increasing Trend - Venues 46
  • 45. Using standards to increase ROICopenhagen StrategySustainable MeetingsProtocol developed byMCI Stakeholder Governance Leadership Engagement Operational Integration
  • 46. Triple bottom line49
  • 47. STANDARDS – MAKE LIFESIMPLER
  • 48. Using ISO20121 - SmarterBusiness• Clarity of purpose and strategy resulting in a more energised and aligned workforce• More integrated management and joined up thinking resulting in improved efficiencies and stronger teamwork• Simpler, clearer and more effective systems and processes 51
  • 49. Positioning SustainabilityIMPROVE ACCELERATEPARTICIPANT INNOVATIONEXPERIENCE BETTER SMARTER EVENTS DRIVEENHANCE EFFICIENCY &REPUTATION PRODUCTIVITY
  • 50. DON’T REINVENT THEWHEEL!
  • 51. SUCCESS = COLLABORATION
  • 52. For more info please visit WWW.GMICGLOBAL.ORG LessConversationMoreAction.com Guy.bigwood@mci-group.com

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