CSR – How to measure
And
Achieve in sustainable events
Hugo Kimber & Guy Bigwood
Sponsored by:

Where are we going today
• Raise awareness
• Share best practice
• Brainstorm together
• Create an ACTION plan

SHOW YOU THAT IT
IS NOT DIFFICULT!

Who are
we..
How do we

Who are
you..

MEASURING
&
ACHIEVING
in sustainability

When you see this,
?
what do you see
see?

THIS
?

?
Or THIS?

Or THIS?

WE SEE Physical
RISK! Regulatory
Competitive
Reputation

WE ALSO SEE
OPPORTUNITY!

To Minimize
RISK!
and
MAXIMISE
Opportunity
!

Action
But
is required

..and less
conversation!

ACTION
=
Awareness + Intent + Policy
+ Process + Measurement

ACTION
=
Written Policy + External
Communications + No Reduction
Objectives + No Measurement +
No Process Evaluation

thats
Greenwashing

ACTION =
SUSTAINABILITY

Implementing Measurement
Could seriously affect your
business!

Reduce
costs!

Improve
performance!

Develop - Maintain
Strengthen
BRAND!

MEASUREMENT
is a critical part of a well run
business!

But don’t just believe our
word

ask these guys…

“Those companies with
business models that revolve
around green practices will
have the strongest
opportunity of achieving a
„sustainable competitive
advantage.”
Ernst & Young, 2008

OK, but show me the numbers…
Question everything!

Top 99 sustainable companies outperform peers by
%
During the last 6months of the crisis
Dow Jones Sustainability Index and GS Sustain

Alternatively you can do this?

Can we show you our
system?

1. Policy

2. Process

3. Measure

4. Evaluate

5. Communicate

Measurement
System..
1. Policy
2. Process
3. Measure
4. Evaluate
5. Communicate

So that’s the
Theory !

What about examples…

Oracle OpenWorld: A Green Event

Oracle World 2007 Highlights
• 57% of all waste diverted from landfill.
• 900kg of food donated to San Francisco charity.
• 80% of exhibitors made use of online kits.
• Print materials used 10% post-consumer recycled
content paper and soy-based inks.
• Used greener shuttles for attendees and hybrid cars for
VIP transportation.

Oracle World 2008 Highlights
• 965: trees saved by reducing Program.
• 500,000: plastic bottles avoided by providing water stations
= $1.5 million. The environmental savings of this decision
translate into savings of:
– 594,000 liters of water
– 36,900 kg of carbon dioxide
– 6,750 kg of oil
– 745,000 megajoules of energy
• $135,000: saved in signage

So that’s the
Theory !

What are the
practicalities ?

What are the
challenges ?

What are the
goals and KPI’s ?

How do you really
implement
this stuff

ACTION
=
Awareness + Intent + Policy
+ Process + Measurement

What about
measurement
tools
?

Tools and Resources
• www.mci-group.meetgreen.com
• www.carbonresponsible.com
• www.greenglobecertification.com
• www.greenglobeindex.com

Summary…

ACTION =
SUSTAINABILITY

Measurement
System..
1. Policy
2. Process
3. Measure
4. Evaluate
5. Communicate

Benefits
PROFIT
BUSINESS OPPORTUNITIES
REPUTATION
TALENT & INVESTMENT
SUSTAINABILITY

mW
ea it
su ho
re ut
m
en
t

“It is not the
strongest of the
species that survive,
nor the most
intelligent, but the
one most adaptable
to change.”
- Charles Darwin

THE END
almost

“The man who removes a mountain begins by
carrying away small stones.”
~ Chinese Proverb

For more information
LessConversation
MoreAction.com

67
Kindly Sponsored by:

Handouts

Sustainability Essence
Consumption = Resource Use +
Monetary Cost + Environmental Cost
Sustainable consumption addresses and
minimises the consequences of
consumption for people and planet, whilst
delivering profit.

Policy Drivers
Profit, Planet, People - all or each
drive policy.
Measurement underpins effective
policy and enables assessment and
planning in impact reduction.

Awareness to Action
Awareness + Intent = ASPIRATION
Awareness + Intent + Policy + Measurement
= ACTION

Action vs Greenwash
Written Policy + External Communications –
No Reduction Objectives + No
Measurement + No Process Evaluation
= Greenwash
Written Policy + Dedicated Resources +
Measurement + Benchmarking +
Evaluation + Supplier Engagement
= Action

Step 1
Agree a formal written policy for the
company that enjoys board level approval.
The policy must address:
Processes: Planning, purchasing,
management and data capture.
Measurement: Energy, Resource Use,
Waste, Carbon Emissions.
Evaluation, performance benchmarking.

Origin of Policy
• Board level
• Departmental level
• Regulatory risk
• Cost control
• Client demand
• Product/service enhancement
• Marcoms agenda

Step 2
Process Management:
- Clearly establish responsibility for process
at board/departmental/ individual level.
- Create reporting process and procedure
for all available indicators at corporate and
event level – e.g Energy, Travel, Waste.
- Establish process for information
disclosure, client/stakeholder
communication and formal evaluation.

Step 3
Measure impacts.
This includes measuring known impacts
and converting to carbon emissions using
existing international or national metrics.
Non carbon metrics may be converted to
resource/water and expressed as a total
usage per event.

Step 3
Energy – Request data from venue/hotel
and suppliers.
Travel – Track delegate emissions,
supplier and event managers travel.
Waste - Measure totals by type, recycled
content and percentage recycled.
Resource – Measure paper, food and
water use using venue and pre production
data.

Step 4
• Evaluate results, compare against
previous events and identify areas for
improvement.
• Review data capture effectiveness and
supplier disclosure. Ensure supplier
disclosure is a contractual obligation.

Step 5
Communicate
A. Internally to staff in all departments.
B. Externally to suppliers and stakeholders.
C. Externally to clients.

Standards
BS8901 – ACTE – Event specific
standards
GHG Protocol – International carbon
conversion standards.
Green Globe Index?

Tools and Resources
Process, Conversion & Benchmarking
www.meetgreen.com
www.carbonresponsible.com
www.greenhotelcertification.com
www.greenglobeindex.com

Troubleshooting
Suppliers wont/cant give me data.
Perception that this will be expensive.
My board don’t want an official policy.
We don’t have a CSR resource.
My board just want to be carbon neutral.
Clients don’t want to know.

Benefits
Cost savings
Resource savings
Reduced environmental impact.

Costs
NO Cost
Behavioural change
Attitudinal change
Waste reduction

Costs
Low Cost (Principally Time)
Reduced impact through planning.
Supplier disclosure as a contractual item.
Review of suppliers based upon
environmental performance.
Internal communications.
Data capture.

Costs
Low Cost (Cash)
Measurement and benchmarking tools.

Act Now
Sustainability is a journey, not a quick fix.
All journeys have a beginning, however
modest. Begin by making an impact based
upon behavioural change.
More action less conversation……….