How To Measure And Achieve Sustainable Events

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    How To Measure And Achieve Sustainable Events - Presentation Transcript

    1. CSR – How to measure And Achieve in sustainable events Hugo Kimber & Guy Bigwood Sponsored by:
    2. Where are we going today • Raise awareness • Share best practice • Brainstorm together • Create an ACTION plan
    3. SHOW YOU THAT IT IS NOT DIFFICULT!
    4. Who are we.. How do we
    5. Who are you..
    6. MEASURING & ACHIEVING in sustainability
    7. When you see this, ? what do you see see?
    8. THIS ?
    9. ? Or THIS?
    10. Or THIS?
    11. WE SEE Physical RISK! Regulatory Competitive Reputation
    12. WE ALSO SEE OPPORTUNITY!
    13. To Minimize RISK! and MAXIMISE Opportunity !
    14. Action But is required
    15. ..and less conversation!
    16. ACTION = Awareness + Intent + Policy + Process + Measurement
    17. ACTION = Written Policy + External Communications + No Reduction Objectives + No Measurement + No Process Evaluation
    18. thats Greenwashing
    19. ACTION = SUSTAINABILITY
    20. Implementing Measurement Could seriously affect your business!
    21. Reduce costs!
    22. Improve performance!
    23. Develop - Maintain Strengthen BRAND!
    24. MEASUREMENT is a critical part of a well run business!
    25. But don’t just believe our word
    26. ask these guys…
    27. “Those companies with business models that revolve around green practices will have the strongest opportunity of achieving a „sustainable competitive advantage.” Ernst & Young, 2008
    28. OK, but show me the numbers… Question everything!
    29. Top 99 sustainable companies outperform peers by % During the last 6months of the crisis Dow Jones Sustainability Index and GS Sustain
    30. Alternatively you can do this?
    31. Can we show you our system?
    32. 1. Policy
    33. 2. Process
    34. 3. Measure
    35. 4. Evaluate
    36. 5. Communicate
    37. Measurement System.. 1. Policy 2. Process 3. Measure 4. Evaluate 5. Communicate
    38. So that’s the Theory !
    39. What about examples…
    40. Oracle OpenWorld: A Green Event
    41. Oracle World 2007 Highlights • 57% of all waste diverted from landfill. • 900kg of food donated to San Francisco charity. • 80% of exhibitors made use of online kits. • Print materials used 10% post-consumer recycled content paper and soy-based inks. • Used greener shuttles for attendees and hybrid cars for VIP transportation.
    42. Oracle World 2008 Highlights • 965: trees saved by reducing Program. • 500,000: plastic bottles avoided by providing water stations = $1.5 million. The environmental savings of this decision translate into savings of: – 594,000 liters of water – 36,900 kg of carbon dioxide – 6,750 kg of oil – 745,000 megajoules of energy • $135,000: saved in signage
    43. So that’s the Theory !
    44. What are the practicalities ?
    45. What are the challenges ?
    46. What are the goals and KPI’s ?
    47. How do you really implement this stuff
    48. ACTION = Awareness + Intent + Policy + Process + Measurement
    49. What about measurement tools ?
    50. Tools and Resources • www.mci-group.meetgreen.com • www.carbonresponsible.com • www.greenglobecertification.com • www.greenglobeindex.com
    51. Summary…
    52. ACTION = SUSTAINABILITY
    53. Measurement System.. 1. Policy 2. Process 3. Measure 4. Evaluate 5. Communicate
    54. Benefits PROFIT BUSINESS OPPORTUNITIES REPUTATION TALENT & INVESTMENT SUSTAINABILITY
    55. mW ea it su ho re ut m en t
    56. “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change.” - Charles Darwin
    57. THE END almost
    58. “The man who removes a mountain begins by carrying away small stones.” ~ Chinese Proverb
    59. For more information LessConversation MoreAction.com
    60. 67 Kindly Sponsored by:
    61. Handouts
    62. Sustainability Essence Consumption = Resource Use + Monetary Cost + Environmental Cost Sustainable consumption addresses and minimises the consequences of consumption for people and planet, whilst delivering profit.
    63. Policy Drivers Profit, Planet, People - all or each drive policy. Measurement underpins effective policy and enables assessment and planning in impact reduction.
    64. Awareness to Action Awareness + Intent = ASPIRATION Awareness + Intent + Policy + Measurement = ACTION
    65. Action vs Greenwash Written Policy + External Communications – No Reduction Objectives + No Measurement + No Process Evaluation = Greenwash Written Policy + Dedicated Resources + Measurement + Benchmarking + Evaluation + Supplier Engagement = Action
    66. Step 1 Agree a formal written policy for the company that enjoys board level approval. The policy must address: Processes: Planning, purchasing, management and data capture. Measurement: Energy, Resource Use, Waste, Carbon Emissions. Evaluation, performance benchmarking.
    67. Origin of Policy • Board level • Departmental level • Regulatory risk • Cost control • Client demand • Product/service enhancement • Marcoms agenda
    68. Step 2 Process Management: - Clearly establish responsibility for process at board/departmental/ individual level. - Create reporting process and procedure for all available indicators at corporate and event level – e.g Energy, Travel, Waste. - Establish process for information disclosure, client/stakeholder communication and formal evaluation.
    69. Step 3 Measure impacts. This includes measuring known impacts and converting to carbon emissions using existing international or national metrics. Non carbon metrics may be converted to resource/water and expressed as a total usage per event.
    70. Step 3 Energy – Request data from venue/hotel and suppliers. Travel – Track delegate emissions, supplier and event managers travel. Waste - Measure totals by type, recycled content and percentage recycled. Resource – Measure paper, food and water use using venue and pre production data.
    71. Step 4 • Evaluate results, compare against previous events and identify areas for improvement. • Review data capture effectiveness and supplier disclosure. Ensure supplier disclosure is a contractual obligation.
    72. Step 5 Communicate A. Internally to staff in all departments. B. Externally to suppliers and stakeholders. C. Externally to clients.
    73. Standards BS8901 – ACTE – Event specific standards GHG Protocol – International carbon conversion standards. Green Globe Index?
    74. Tools and Resources Process, Conversion & Benchmarking www.meetgreen.com www.carbonresponsible.com www.greenhotelcertification.com www.greenglobeindex.com
    75. Troubleshooting Suppliers wont/cant give me data. Perception that this will be expensive. My board don’t want an official policy. We don’t have a CSR resource. My board just want to be carbon neutral. Clients don’t want to know.
    76. Benefits Cost savings Resource savings Reduced environmental impact.
    77. Costs NO Cost Behavioural change Attitudinal change Waste reduction
    78. Costs Low Cost (Principally Time) Reduced impact through planning. Supplier disclosure as a contractual item. Review of suppliers based upon environmental performance. Internal communications. Data capture.
    79. Costs Low Cost (Cash) Measurement and benchmarking tools.
    80. Act Now Sustainability is a journey, not a quick fix. All journeys have a beginning, however modest. Begin by making an impact based upon behavioural change. More action less conversation……….
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