EWEA event sustainability case study

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Great case study of how the European Wind Energy Association are greening their events. explains the strategy, process and results that MCI have helped to implement.

Great case study of how the European Wind Energy Association are greening their events. explains the strategy, process and results that MCI have helped to implement.

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  • By definition involved in sustainable work Follow ink at the bottom fill up
  • By definition involved in sustainable work
  • Strategy: MCI’s 4 pillar strategy provides structure for the sustainable event management process. Each project is divided into phases, each phase with it’s own protocols and actions. History How we begin to consider it as a possible future initiative: heard about it at conferences  + it makes a lot of sense belonging to the renewable energy industry First time we took specific actions and measured the event: EWEC 2009 in Marseille. Followed by EOW2009 and EWEC2010. Where we are now -  where we want to go At the beginning we did not realise what we were “putting ourselves into”, to which extent an initiative/project like this can grow and the scope it can take.   Now we are the stage where We have learnt a lot in the past 2 years Realised how much time and energy needs to be dedicated to ensure a successful outcome Realised it needs a clear strategy and planning to make it happen in a consistent manner 2006-2008 CO2 emissions offset for flight travel, looking for more effective solutions 2007-2008 2008 – Association events, MPI Belgium sessions on green events 2008 Meeting MCI Sustainability Services – Vision and Mission 2010 3 congresses evaluated and reports issued Joined the GMIC 
  • History How we begin to consider it as a possible future initiative: heard about it at conferences  + it makes a lot of sense belonging to the renewable energy industry First time we took specific actions and measured the event: EWEC 2009 in Marseille. Followed by EOW2009 and EWEC2010. Where we are now -  where we want to go At the beginning we did not realise what we were “putting ourselves into”, to which extent an initiative/project like this can grow and the scope it can take.   Now we are the stage where We have learnt a lot in the past 2 years Realised how much time and energy needs to be dedicated to ensure a successful outcome Realised it needs a clear strategy and planning to make it happen in a consistent manner
  • Approach to sustainability (strategy with mission, vision etc) Strategy  & mission setting (Checking, doing, reviewing, improving, checking, reporting) Balanced approach – We do not only put effort into a sustainability project because it is pretty and sells well,  but mainly because it is coherent with EWEA’s main goals, EWEA believes in it. Decisions towards sustainability are taken if they are in line with the real possibilities, make sense for that particular event/destination, etc.
  • Supplier code of conduct Add to contract
  • Individual category performance: transport, venue, catering etc.
  • Key successes EWEC2010 – Food Bank: First International large event that reached an agreement Managed to reach an agreement with the caterer (generally very reluctant) Made special sense in this occasion: volcano EWEC2010 – Waste management Managed to get various parties in contact and cooperation: venue, cleaning company, waste hauler. EWEC2009 – Changes made by provider after having partnered with us –will read past reports and will add later Decision has been made that the project will be lead by the Management unit and will be reflected in all EWEA departments
  • Key learnings and mistakes/failures Need an “up-down” approach as opposed to a “down-up” approach A good communication strategy is essential to share good practices, raise awareness and make the effort worthwhile Need to involve main suppliers/Stakeholders from the very beginning (and include a clause in the contract to ensure an effective follow up)
  • Key conclusions Still a big challenge in today – reason why the initiatives has to be endorsed by management In order for the project to be successful you need: strategy / resources (time) / long term planning (starting step by step with a clear ultimate goal) Sustainability is not only about “being green” but involves taking into account the “triple bottom line” being: social, economic and environmental considerations
  • Key conclusions Still a big challenge in today – reason why the initiatives has to be endorsed by management In order for the project to be successful you need: strategy / resources (time) / long term planning (starting step by step with a clear ultimate goal) Sustainability is not only about “being green” but involves taking into account the “triple bottom line” being: social, economic and environmental considerations

Transcript

  • 1. European Wind Energy Association How EWEA implements sustainability ANJA WIMMER Head of Event Logistics European Wind Energy Association 24 May 2010 ICCA Workshop Frankfurt
  • 2. Contents
    • EWEA and its events portfolio
    • Background on sustainability journey
    • Approach: strategy and vision
    • Actions – operational integration and reporting
    • Key successes
    • Key learnings and mistakes
    • Conclusions
  • 3. Global cumulative wind power capacity 1990-2007 (MW) European Wind Energy Association
    • EWEA is the voice of the wind industry, actively
    • promoting the utilisation of wind power in Europe and
    • worldwide.
    • Members
    • Policy/Projects
    • Events
      • EWEA annual event (formerly EWEC)
      • European Offshore Wind
      • Special topic conference, workshops
      • www.ewea.org
  • 4. Key events
    • EWEA annual event (formerly EWEC)
    • annual conference & exhibition
    • over 7000 participants, 9000m² net exhibition space
    • 2009 Marseille – 2010 Warsaw – 2011 Brussels
    • European Offshore Wind – EOW
    • bi-annual conference & exhibition
    • over 5000 participants, 4000m² net exhibition space
    • 2007 Berlin – 2009 Stockholm – 2011 Amsterdam
  • 5. Sep INVESTIGATE ENGAGE INTEGRATE INNOVATE CO2 Offset Participate in Seminars Contract MCI: Vision and Mission EWEC2009, EOW2009 and EWEC2010 audit and measurement 2008 2010 EWEC Exhibitor workshop Supplier engagement Health & Safety and BS8901 workshops EWEC Sustainability roadmap
  • 6.
      • 2006-2008
      • CO2 emissions offset for flight travel, looking for more effective solutions
      • 2007-2008
      • 2008 – Association events, MPI Belgium sessions on green events
      • 2008
      • Meeting MCI Sustainability Services – Vision and Mission
      • 2010
      • 3 congresses evaluated and reports issued
      • Joined the GMIC 
    Background
  • 7. Strategy - Vision The most sustainable event in the global energy industry, leaving long term positive social and environmental legacies within the local c ommunities we visit. Approach
  • 8. EWEA’s commitment to sustainability The European Wind Energy Association strives to inspire responsible action and shall take social and environmental considerations into account in all we do. Approach
  • 9.
    • 1: Destinations: work with CVB
    • 2: Venues: waste management
    • 3: Hotels: include sustainability criteria in selection process
    • 4: F&B: organic and local menus and responsible practices.
      • Integrate Food bank
    Actions: Operational integration
  • 10.
    • 5: Exhibitions:
      • Guidelines and training course for exhibitors
      • Carpeting
      • Bag recycling
    • 6: Transport: Include offset option in registration
    Operational integration
  • 11.
    • 7: Comms: Sustainable merchandising
      • Web and brochure communication
    • 8: Office: Health & Safety training for EWEA events staff
    Operational integration
  • 12. The KORU foundation
  • 13.
    • Event Sustainability Report
      • Strategy
      • Analysis of the management system performance
      • Data measurement
      • Benchmarking
      • Lessons learned and improvement actions
    Measuring and reporting
  • 14. MeetGreen analysis
  • 15. Carbon footprint analysis
  • 16. Key successes
    • EWEA’s newly adopted general approach – creation of “sustainability team” and regular meetings
    • Food Bank
    • Waste Management
    • Supplier Engagement
    • Reporting
  • 17.
    • Stakeholder Engagement and Analysis
    Is it important?
  • 18. Key learnings and mistakes
    • Need an “up-down” approach as opposed to a “down-up” approach
    • Good communication strategy is essential to share good practices, raise awareness and make the effort worthwhile
    • Involve main stakeholder from the very beginning
    • Include sustainability into contracts to ensure an effective follow up and good measurement
  • 19.
    • Be proactive
      • Create partnerships – an eco-zone
      • Provide a lists of suppliers
      • Help with measurement
      • Offer support to link in with NGOs (Food bank)
    • Communicate
      • Include in RFP
      • Web
      • CSR report
    Conclusions for destinations
  • 20.
    • It’s a journey:
    • Requires strategy, resources and leadership
    • Requires learning and education
    • It is more than green
    Conclusions
  • 21. Thank you very much for your attention www.ewea.org RENEWABLE ENERGY HOUSE 63-65 RUE D’ARLON B-1040 BRUSSELS T: +32 2 546 1940 F: +32 2 546 1944 E: [email_address]