Ed Gillespie Stories, Sizzle, Salience & Social Proof ESEC14

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  • 1. Stories, Sizzle, Salience & Social Proof ! European Sustainable Events Summit! 28/01/14 www.futerra.co.uk !
  • 2. www.futerra.co.uk !
  • 3. MISSION   WWW.FUTERRA.CO.UK!
  • 4. If you want to subvert the dominant paradigm…we need to have more fun than they are! (and let them know 
 while we’re doing it) ! www.futerra.co.uk !
  • 5. “Fifty Shades of Green”
  • 6. WWW.FUTERRA.CO.UK!
  • 7. www.futerra.co.uk !
  • 8. Sustainability is boring! WWW.FUTERRA.CO.UK!
  • 9. Sustainability is complicated! WWW.FUTERRA.CO.UK!
  • 10. Sustainability is difficult! WWW.FUTERRA.CO.UK!
  • 11. No-one’s interested in Sustainability! WWW.FUTERRA.CO.UK!
  • 12. Do things better…AND do better things! Mark Shayler! www.futerra.co.uk !
  • 13. www.futerra.co.uk !
  • 14. www.futerra.co.uk !
  • 15. 250% Consumer Spending 200% GDP 150% Life Satisfaction 100% 50% 1973 www.futerra.co.uk ! 1977 1981 1985 1989 1993 1997 2001
  • 16. www.futerra.co.uk !
  • 17. www.futerra.co.uk !
  • 18. www.futerra.co.uk !
  • 19. “…there’s an erroneous idea that this is all about cost, burden and sacrifice. Actually it’s about profit, jobs and competitive advantage. Smart companies have figured this out and are making billions”! - Amory Lovins !
  • 20. Source: Loup Niboyet! www.futerra.co.uk !
  • 21. www.futerra.co.uk !
  • 22. www.futerra.co.uk !
  • 23. We are not blindly opposed to progress… we are opposed to blind progress! John Muir! ! www.futerra.co.uk !
  • 24. ‘A Kodak moment’ will become synonymous with situations when businesses or whole sectors of the economy are in flat denial of dramatically shifting circumstances… www.futerra.co.uk !
  • 25. www.futerra.co.uk ! 25
  • 26. “What should our sustainability strategy in business strategy be be in the context of our the context of sustainability?”! business?”! ! www.futerra.co.uk !
  • 27. THE  GOLDEN  CIRCLE   WWW.FUTERRA.CO.UK!
  • 28. Unknown, unknowns! ! www.futerra.co.uk !
  • 29. After nourishment, shelter and companionship, stories are the thing we need most in the world. ! Philip Pullman! www.futerra.co.uk !
  • 30. www.futerra.co.uk !
  • 31. THE  SIZZLE  
  • 32. Source www.futerra.co.uk !
  • 33. Source www.futerra.co.uk !
  • 34. Source www.futerra.co.uk !
  • 35. Source www.futerra.co.uk !
  • 36. Source www.futerra.co.uk !
  • 37. Beware! The bystander effect!
  • 38. All things are ready if our minds be so.! William Shakespeare! ! www.futerra.co.uk !
  • 39. Thank you! Ed Gillespie! @frucool! ! @futerra! www.futerra.co.uk! ! www.futerra.co.uk !