Creating value through sustainability

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The story of how MCI is Creating Value to their stakeholders as a result of their sustainability strategy based around sustainable events. This strategy is transforming the company and brand, resulting in the creation of new products, services and business lines that now positions MCI as global leader in events about sustainability.

MCI is the world largest events and association management company

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Creating value through sustainability

  1. 1. Innovation | Quality | Engagement
  2. 2. Sustainability isn’t a fad It’s not a ‘nice-to-have’. And we don’t do it to look good. Sustainability is a business imperative. It’s a competitive advantage, an economic opportunity and a driver of innovation. It’s part of a fundamental shift in the way MCI work and do business. Through sustainability we enhance the quality of our service, creating value for our clients, talent, and the communities which we serve. Guy Bigwood, Group Sustainability Director
  3. 3. But it was not always that way
  4. 4. Our Sustainability Journey
  5. 5. 28 55 1,500 4,500 280M Countries Offices Employees Projects Turnover / € MCI at a Glance Founded in Switzerland in 1987, today MCI is an independent, global association, communications and event management company.
  6. 6. Global Partner Access to a group of experts around the world, wherever you are With a network of 55 offices in 28 countries, MCI utilises our global pool of experts while leveraging local connections to offer best in class solutions and services that enhance your organisational performance.
  7. 7. CALL TO ACTION
  8. 8. CO2 LEVELS DOUBLED IN LAST 40 YEARS CO2 1850 1900 1950 2000 2050
  9. 9. 9
  10. 10. 10
  11. 11. Living beyond the limits of earth´s system Sustainable Supply A Sustainable Future Current Reality Sustainable Demand Source:The Natural Step
  12. 12. Risks Opportunities
  13. 13. Sustainability Framework CSMP FRAMEWORK GRI APEX
  14. 14. Leadership: Not being afraid to standup for something you beleive in
  15. 15. LEADERSHIP Collaboration Innovation
  16. 16. Think Holistically Innovation Wellbeing Materials Ethics Health and Safety PLANET PEOPLE Social Performance Environmental Performance PROFIT Financial Performance Customer Satisfaction Eco-Efficiency Labour Reputation Conservation Human Rights Business Development
  17. 17. STRATEGY OUR VISION MCI will be the market leader in supporting corporations, associations, governments, destinations and the event industry to achieve award winning sustainability performance..
  18. 18. STRATEGY OUR KPIs • Develop CHF 1 Million consulting practice • Develop CHF 5 Million of sales of events about sustainability (Environmental, Social & Governance) • Invest 1% of MCI talents’ time in community projects • 100 events including MCI’s internal meetings will be certified in compliance with the ISO20121 Event Sustainability Management System.
  19. 19. How do we get there INTERNAL SUSTAINABILITY Sales Support Operations Training Coms Reporting Community CONSULTING ON EVENT SUSTAINABILITY Corporate Association Government Event Industry STRATEGY, COMMUNICATION & EVENTS CONSULTING TO SUSTAINABILITY SECTOR NGO’S (ie. GRI, UNGC) Corporate Global Initiatives 19
  20. 20. Stakeholder Engagement
  21. 21. You have to listen
  22. 22. Sustainability is not boring
  23. 23. Sustainability is not difficult
  24. 24. ARE SUSTAINABILITY CREDENTIALS IMPORTANT TO YOUR CLIENTS WHEN THEY LOOK FOR NEW PARTNERS? 75 % say its important or very important Source: MCI Survey
  25. 25. 86% SAY THAT SUSTAINABILITY WILL BECOME A MORE SIGNIFICANT PURCHASING CRITERIA Source: MPI Survey
  26. 26. Increasing interest from clients ENVIRONMENTAL POLICY SUSTAINABLE PROCUREMENT ETHICS SAFETY & SECURITY COMMUNITY ENGAGEMENT MEASUREMENT & REPORTING
  27. 27. Operational Integration Clients • Develop sustainability services and solutions to support our clients and the industry shift towards sustainability Operations • Integrate sustainability consistently into operations Community • Build a vibrant culture of responsibility and care that generates value for our talent and the community Governance • Drive performance through leadership in sustainability reporting 28
  28. 28. Operations • • • • Dedicated sustainability champions and teams Standard operating procedures and checklists Learning and development program Supply chain management (Policy, Performance and Partnership)
  29. 29. Event Safety and Sustainability Audit Goal: Assess 100% of our event, venues and destinations for sustainability and safety
  30. 30. Community
  31. 31. KPI:8 hours of community service per talent in mci hours
  32. 32. GOVERNANCE
  33. 33. TRANSPARENT SCORECARDING OF OFFICES
  34. 34. Community
  35. 35. The MCI Sustainability Capability We provide… Performance Management Brand Enhancement Strategic Master Plans Brand Strategy Research Culture Change Programs Certification Training Strategic engagement and activation of internal and external target audiences Experience Management Asset Development Engagement Solutions Global Initiatives (Responsible Business Forum, B4E) Communication & Content Solutions Stakeholder Dialogue Campaigns Sustainability Event Management & Assessment Lobbying & Consensus Responsible Business TV Sustainability Reporting Full service: Strategy through to creativity and implementation
  36. 36. Building Community in the Sustainability World Since 2007 MCI has organised over 253 events about sustainability and energy
  37. 37. Selection of MCI Sustainability Consulting Clients EXPERIENCE | EXPERTISE | EFFICIENCY Sustainability Event Management Consulting • EU Presidency, Denmark • UN COP11 Confence on Biodiversity, India • UN Global Compact Leaders Summits, NYC • UN COP15 Climate Change Conference, Copenhagen • UN Rio+20 Corporate Sustainability Forum • World Water Forum, Marseille • World Mayors Climate Change Summit, Copenhagen • European Wind Energy Congress • Responsible Business Forum • B4E – Business for Environment Summit • Symantec Corporation Sustainable Destination Advisory Services • Singapore Tourism Board • Visit Denmark and Wonderful Copenhagen Convention Bureau • Costa Del Sol Convention Bureau • Gothenburg Convention Bureau • Capetown Convention Bureau • Thailand Convention and Exhibition Bureau Venue Consulting • Las Vegas Sands Corp(Singapore, Vegas, Macau) • Copenhagen Bella Congress Center • Estoril Congress Center • Capetown Convention Center • Stockholm Exhibition and Congress Center • Gothia Towers
  38. 38. C ase study
  39. 39. Video • http://lessconversationmoreaction.com/2012/ 04/13/behind-the-scenes-of-a-sustainable-eupresidency/
  40. 40. SCANDINAVIA SUSTAINABLE DESTINATIONS INDEX
  41. 41. 2013 ICCA Scandinavian Destinations Sustainability Index 50 45 40 35 30 25 20 15 10 5 0
  42. 42. Gothenburg will be the world´s leading sustainable meeting destination
  43. 43. What did we learn on our journey?
  44. 44. Sustainability Framework CSMP FRAMEWORK GRI APEX
  45. 45. BETTER SMARTER BUSINESS
  46. 46. INNOVATION Source Dancing creates energy from pizo-electric cells
  47. 47. ‘A Kodak moment’ will become synonymous with situations when businesses or whole sectors of the economy are in flat denial of dramatically shifting circumstances…
  48. 48. Thank you WWW.MCISUSTAINABILITY.COM WWW.LESSCONVERSATIONMOREACTION.COM Guy Bigwood Group Sustainability Directorr

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