Business of Sustainability
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Business of Sustainability

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How will sustainability effect business. What are the risks and opportunities.

How will sustainability effect business. What are the risks and opportunities.

How can the meetings industry adapt and thrive.

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Business of Sustainability Business of Sustainability Presentation Transcript

  • The Business of SustainabilityRisks, Opportunities, Innovation Guy Bigwood MCI Group Sustainability Director Oct 11
  • I’m past-president The premier dedicated global community for sustainability education, research, policy and standards for the meetings and event industry
  • Our mission is to transform the global meetings industry through sustainability
  • World is changingSustainability is one of the defining issuesof our time
  • the world is going green
  • Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18%growth in 4 years)
  • ParadigmSHIFTin how people select, buy andorganise meetings and events
  • the Paradigm Shift is and will effect everyone GOVERNMENTS CITIES INSTITUTIONS VENUES CORPORATES HOTELS SUPPLY CHAIN
  • Smart businesses and destinations are SEIZING this opportunity
  • So how do youconvert and position a destination to become a “green leader”
  • VISION
  • “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
  • The question is:will there be enough leadersin time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
  • Forget GREEN ThinkSUSTAINABILITY
  • HOLISTIC SUSTAINABILITY Integrated Balanced Strategic Approach
  • Holistic sustainability PEOPLEPLANET PROFIT
  • WINNING SUSTAINABILITY Environment Anti Growth Corruption Health Safety Human Poverty Rights Labour Rights
  • Sustainability is a business strategy that creates long-term value by Embracing the opportunities and managing the riskwith economic, environmental and social developments Source: PWC – SAM yearbook
  • RISKS!OPPORTUNITY INNOVATION!24-oct.-11 19
  • RISKS! Physical Regulatory Reputation
  • What happens when supply drops and demand increases?
  • 287chemical substances in a new born babies blood
  • 9 billion in 2050 7 billion in 2011 The world 5 billion in 1987 population 3 billion in 1960 is increasing 2 billion in 1930 1 billion in 1800 250 million in 1 5 million10 000 bef. JC 5 000 bef. JC 0 1000 2050
  • Living beyond the limits of earth´s system Sustainable Supply A Sustainable Future Current Sustainable Demand Reality Source:The Natural Step
  • SO WHY DO WE PERMIT THIS?
  • RISKS Physical ! Regulatory Reputation
  • Hard and Soft Regulation
  • , Zdper capita garbage collection (kg) Recycling rate (%) Waste recycling rate Per capita garbage collection volume 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Year 31
  • Carbon Disclosure Project (CDP)evaluates performance of businesses on behalf of551 institutional investors representing over$71 Trillion in investment capital
  • RISKS Physical ! Regulatory Reputation
  • 73% of buyerswould reject a destination with apoor environmental recordIMEX Annual Survey of Buyers
  • Attracting New Staff Generation Y 81% Employees want to join a company that makes a difference
  • MINIMIZE RISKS!What are theOPPORTUNITIES INNOVATION!24-oct.-11 37
  • d ^ DSaved 600.000€through sustainabilityprogram
  • d ^ DSaved €637.000through sustainabilityprogram
  • d ^ DSavings2007 - $152,6502008 - $320,7022009 - $858,6382010 - $16,204
  • Marriot New York Marquis New Energy Management Systemsaves 18% of energy $800.000 a year 2.3Year ROI
  • Beyond the business case?GMIC Award Winner: DoubleTree Portland
  • Source: US GBC
  • 5-15%Price Premiumfor Certified green property sales and rentalsLocum Destination Review and Green Business Review
  • Exploit NewOpportunities
  • Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18%growth in 4 years)
  • Developing OpportunitiesBuilding the niche: Over 60 Events organised since 2007 47
  • Do your clients ask for sustainability?
  • 80% of buyershave taken environmental resultsinto account when organising aneventIMEX Annual Survey of Buyers
  • Changing habits ..76% of EMEA meeting planners report that CSR will be a focus for their organizations (63% in U.S) FutureWatch 2010
  • But we have not seen anything yet
  • But we have not seen anything yet:all these companies are creatingsustainable products
  • They will be increasingly “sustaining” their events
  • 
  • MCI Case StudyAll events, venues and destinations will be assessedfor sustainability and safety risks
  • Many smart destinations havealready seized the sustainability opportunity
  • WHAT ARE SMART DESTINATIONS DOINGTO BE SUSTAINABLE?Learning from others, cutting, pasting, adapting EDUCATION STAKEHOLDER TOOLS ENGAGEMENT STRATEGIC PLANNING FRAMEWORK CERTIFICATION MEASUREMENT MARKETING MCI Sustainable Destination Management Framework
  • Using theOlympics to brand London as a sustainable meetings destinations
  • Comprehensive planner toolkit
  • Melbourne: Citywide measurement project
  • CopenhagenCapital of Sustainable Meetings
  • Eventos más sostenibles...unidos por un compromiso ^h^d /E />/dz s >h d/KE KDDhE/ d/KE h d/KE K>> KZ d/KE > Z^,/W UNIDOS POR UN COMPROMISO
  • THE END almost
  • MinimizeRISK! MAXIMIZE OPPORTUNITY!
  • www.esnep2008.com
  • Sustainability is now about betterperformance. Smarter Business Trendy, sexy, cool, efficient, healthier, safer
  • SustainableDestinations Are healthy places With healthy people That create healthy businesses That thive…..
  • For more info please visit>  D