Business of Sustainability

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How will sustainability effect business. What are the risks and opportunities.

How can the meetings industry adapt and thrive.

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Business of Sustainability

  1. 1. The Business of SustainabilityRisks, Opportunities, Innovation Guy Bigwood MCI Group Sustainability Director Oct 11
  2. 2. I’m past-president The premier dedicated global community for sustainability education, research, policy and standards for the meetings and event industry
  3. 3. Our mission is to transform the global meetings industry through sustainability
  4. 4. World is changingSustainability is one of the defining issuesof our time
  5. 5. the world is going green
  6. 6. Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18%growth in 4 years)
  7. 7. ParadigmSHIFTin how people select, buy andorganise meetings and events
  8. 8. the Paradigm Shift is and will effect everyone GOVERNMENTS CITIES INSTITUTIONS VENUES CORPORATES HOTELS SUPPLY CHAIN
  9. 9. Smart businesses and destinations are SEIZING this opportunity
  10. 10. So how do youconvert and position a destination to become a “green leader”
  11. 11. VISION
  12. 12. “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
  13. 13. The question is:will there be enough leadersin time?” Dr. Karl Henrik Robèrt, Founder The Natural Step
  14. 14. Forget GREEN ThinkSUSTAINABILITY
  15. 15. HOLISTIC SUSTAINABILITY Integrated Balanced Strategic Approach
  16. 16. Holistic sustainability PEOPLEPLANET PROFIT
  17. 17. WINNING SUSTAINABILITY Environment Anti Growth Corruption Health Safety Human Poverty Rights Labour Rights
  18. 18. Sustainability is a business strategy that creates long-term value by Embracing the opportunities and managing the riskwith economic, environmental and social developments Source: PWC – SAM yearbook
  19. 19. RISKS!OPPORTUNITY INNOVATION!24-oct.-11 19
  20. 20. RISKS! Physical Regulatory Reputation
  21. 21. What happens when supply drops and demand increases?
  22. 22. 287chemical substances in a new born babies blood
  23. 23. 9 billion in 2050 7 billion in 2011 The world 5 billion in 1987 population 3 billion in 1960 is increasing 2 billion in 1930 1 billion in 1800 250 million in 1 5 million10 000 bef. JC 5 000 bef. JC 0 1000 2050
  24. 24. Living beyond the limits of earth´s system Sustainable Supply A Sustainable Future Current Sustainable Demand Reality Source:The Natural Step
  25. 25. SO WHY DO WE PERMIT THIS?
  26. 26. RISKS Physical ! Regulatory Reputation
  27. 27. Hard and Soft Regulation
  28. 28. , Zdper capita garbage collection (kg) Recycling rate (%) Waste recycling rate Per capita garbage collection volume 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Year 31
  29. 29. Carbon Disclosure Project (CDP)evaluates performance of businesses on behalf of551 institutional investors representing over$71 Trillion in investment capital
  30. 30. RISKS Physical ! Regulatory Reputation
  31. 31. 73% of buyerswould reject a destination with apoor environmental recordIMEX Annual Survey of Buyers
  32. 32. Attracting New Staff Generation Y 81% Employees want to join a company that makes a difference
  33. 33. MINIMIZE RISKS!What are theOPPORTUNITIES INNOVATION!24-oct.-11 37
  34. 34. d ^ DSaved 600.000€through sustainabilityprogram
  35. 35. d ^ DSaved €637.000through sustainabilityprogram
  36. 36. d ^ DSavings2007 - $152,6502008 - $320,7022009 - $858,6382010 - $16,204
  37. 37. Marriot New York Marquis New Energy Management Systemsaves 18% of energy $800.000 a year 2.3Year ROI
  38. 38. Beyond the business case?GMIC Award Winner: DoubleTree Portland
  39. 39. Source: US GBC
  40. 40. 5-15%Price Premiumfor Certified green property sales and rentalsLocum Destination Review and Green Business Review
  41. 41. Exploit NewOpportunities
  42. 42. Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18%growth in 4 years)
  43. 43. Developing OpportunitiesBuilding the niche: Over 60 Events organised since 2007 47
  44. 44. Do your clients ask for sustainability?
  45. 45. 80% of buyershave taken environmental resultsinto account when organising aneventIMEX Annual Survey of Buyers
  46. 46. Changing habits ..76% of EMEA meeting planners report that CSR will be a focus for their organizations (63% in U.S) FutureWatch 2010
  47. 47. But we have not seen anything yet
  48. 48. But we have not seen anything yet:all these companies are creatingsustainable products
  49. 49. They will be increasingly “sustaining” their events
  50. 50. MCI Case StudyAll events, venues and destinations will be assessedfor sustainability and safety risks
  51. 51. Many smart destinations havealready seized the sustainability opportunity
  52. 52. WHAT ARE SMART DESTINATIONS DOINGTO BE SUSTAINABLE?Learning from others, cutting, pasting, adapting EDUCATION STAKEHOLDER TOOLS ENGAGEMENT STRATEGIC PLANNING FRAMEWORK CERTIFICATION MEASUREMENT MARKETING MCI Sustainable Destination Management Framework
  53. 53. Using theOlympics to brand London as a sustainable meetings destinations
  54. 54. Comprehensive planner toolkit
  55. 55. Melbourne: Citywide measurement project
  56. 56. CopenhagenCapital of Sustainable Meetings
  57. 57. Eventos más sostenibles...unidos por un compromiso ^h^d /E //dz s h d/KE KDDhE/ d/KE h d/KE K KZ d/KE Z^,/W UNIDOS POR UN COMPROMISO
  58. 58. THE END almost
  59. 59. MinimizeRISK! MAXIMIZE OPPORTUNITY!
  60. 60. www.esnep2008.com
  61. 61. Sustainability is now about betterperformance. Smarter Business Trendy, sexy, cool, efficient, healthier, safer
  62. 62. SustainableDestinations Are healthy places With healthy people That create healthy businesses That thive…..
  63. 63. For more info please visit D

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