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Trends in marketing sustainable meeting destinations

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What are the elements of a sustainable meetings destination? …

What are the elements of a sustainable meetings destination?
How do you market and position your destination?
Who are the leaders? What do they do as best practice

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  • 1. Positioning Cities as SustainableMeetings DestinationsGuy Bigwood, MCI Group Sustainability DirectorPresident
  • 2. How do we acceleratetransformation towards sustainability?
  • 3. …and increasecompetitive advantage
  • 5. The GMIC is the premier global community solely dedicated to sustainability not only through education, but also by spearheading research, policy and standards for the meetings and event industry+600 leaders > 30 Countries
  • 6. Our mission is to transform the global meetings industry through sustainability
  • 7. Common understanding of sustainability Sustainable Supply A Sustainable Future Current Sustainable Demand Reality Source:The Natural Step
  • 8. Our understanding of sustainability "An enduring, balanced approach to economic activity, environmental responsibility and social progress” . http://www.youtube.com/watch?v=Doeb6QWJ5kA
  • 9. But what is sustainability
  • 10. Our Sustainability Principles 1. Reduce dependance on fossil fuels and heavy metals 2. Reduce use of synthetic chemicals that persist in nature 3. Reduce destruction of nature and natural processes 4. Help people meet their basic human needs Based on The Natural Step
  • 11. How do we acceleratetransformation towards sustainability?
  • 12. Ingredients of TransformationSupply Demand Business Capacity + Case + Skills Skills
  • 13. Is theredemand?Are clients asking forsustainability today?
  • 14. Statistics say yes?76% of EMEA meeting planners report that CSR will be a focus for their organizations (63% in U.S) FutureWatch 201066% of planners will or had already implemented - green initiatives 2009 EventView
  • 15. Fact: Clients are asking! • Does your company have a Corporate Social Responsibility policy? • Does your company have a person in charge of the CSR policy? • Does your company publish a CSR report? • Please describe your company’s process for implementing CSR standards in its supply chain? Examples from RFPs at MCI
  • 16. Shades of Green BehaviourGap between Doing and Saying • 35% BEGINNERS • Just starting • 50% • Procurement asking. MAJORITY • Event Mgrs doing basic stuff wont pay more • 15% LEADERS • Open to pay more & save
  • 17. What willdrivedemand
  • 18. Global Consumer Trends • 76% buy green Consumer products (Eur & US) • Only 8% majority Revolution buyers
  • 19. 19
  • 20. 20
  • 21. Venues, Hotels and Destinations using sustainability as a competitive differentiator and business generator
  • 22. What does it take to be a leader?
  • 23. CSMP FRAMEWORK GRI APEXwww.csmp.dk
  • 24. Leadership and StrategyPower to vision and backcast the future
  • 25. 25
  • 26. Leadership from the industry 26
  • 27. Stakeholder Engagement 28
  • 28. Copenhagen Sustainable MeetingsConsortium
  • 29. Operational Integration Products & Education Services Networks Marketing 32
  • 30. 34
  • 31. 35
  • 32. 37
  • 33. Reporting your progress
  • 34. Reporting of impacts and strategy 39
  • 35. CSMP FRAMEWORK GRI APEXwww.csmp.dk
  • 36. So who are theleaders?
  • 37. Process Leadership Industry Thought Leaders Copenhagen AmsterdamGreen Meetings Budapest London Athens Bangkok Stockholm Berlin Paris Vienna Seoul Developing Leadership Performance Leadership Green Destination
  • 38. Process Leadership Thought Leadership Portland CC London Copenhagen Bella Bangkok Excel Centre, CC/Centara Stockholm Goteborg Amsterdam RAI Buenos Aires RuralProcess Predio Ferial CC Massan Coex Seoul Barcelona CCIB Messe Berlin Sao Paulo Expo Centre Norte Developing Leadership Performance Leadership Performance
  • 39. SummaryThe Meeting Industry isTRANSFORMING 44
  • 40. We still have a long way to go
  • 41. Drivers for change Increasing societal pressure Increasing Client Demand Increasing Competitiive Increasingly available technology and knowledge 46
  • 42. Collaborate to Innovate to Compete
  • 43. For more information www.greenmeetings.info LessConversationMoreAction.com Guy.bigwood@mci-group.comImages: istockphoto.com,